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- Taylor and Francis 2014; US$ 145.00
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...
- Taylor and Francis 2014; US$ 160.00
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...
- Taylor and Francis 2014; US$ 44.95
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice... more...
- Tectum Verlag 2014; US$ 40.37
Sportsponsoring bietet Unternehmen die Möglichkeit, ihr Image zu verbessern und durch einen Imagetransfer positive Assoziationen und Emotionen von den gesponserten Sportlern und Vereinen auf sich zu übertragen. Doch was passiert, wenn die Schattenseiten des Profisports zutage treten? Wie wirken sich Doping-Fälle, Wettskandale oder persönliche Verfehlungen... more...
- International Labour Office 2003; US$ 5.00
Aims to develop usable indicators of the concept of social dialogue as part of the ILO?s efforts to develop operation measures of decent work. Examines the concept of social dialogue, looks at past approaches to its measurement and discusses the implications for developing indicators and collecting data. Describes and justifies the proposed indicators. more...
- Emerald Group Publishing Limited 2010; US$ 199.00
The seven articles in this e-book capture the rhetorical/qualitative and quantitative approaches to crisis communication and apology. Four of the articles represent the rhetorical/qualitative approach while three reflect the quantitative approach. They present a wide range of different corporate apologia as examples, with varying success rates, which... more...
- Springer Fachmedien 2007; US$ 49.99