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Public relations. Industrial publicity

Most popular at the top

  • Cases in Public Relations Managementby Patricia Swann

    Taylor and Francis 2014; US$ 82.95

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate,... more...

  • Reputation Managementby John Doorley; Helio Fred Garcia

    Taylor and Francis 2015; US$ 69.95

    Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides... more...

  • Strategic Public Relations Managementby Erica Weintraub Austin; Bruce E Pinkleton

    Taylor and Francis 2015; US$ 74.95

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate... more...

  • Social Dialogue for Decent Workby Sarosh Kuruvilla

    International Labour Office 2003; US$ 5.00

    Aims to develop usable indicators of the concept of social dialogue as part of the ILO?s efforts to develop operation measures of decent work. Examines the concept of social dialogue, looks at past approaches to its measurement and discusses the implications for developing indicators and collecting data. Describes and justifies the proposed indicators. more...

  • Organisatie, media en openbaarheidby Betteke van Ruler

    Amsterdam University Press 2004; US$ 10.50

    more...

  • Imagetransfer durch Musiksponsoringby Mario Humrich

    Diplomica Verlag 2009; US$ 39.35

    Mit der Durchführung eines Musiksponsorings verbinden Unternehmen in der Regel bestimmte marketing-spezifische Zielsetzungen. Von hohem Stellenwert ist in diesem Kontext der so genannte 'Imagetransfer', bei dem eine Übertragung bestimmter (positiver) Imagebestandteile des Gesponserten auf das Image des Sponsors intendiert ist. Dabei sollen neben 'sachlichen'... more...

  • Humankapital und wertorientierte Berichterstattungby Jochen Semmler

    Diplomica Verlag 2009; US$ 21.05

    Das vorliegende Buch ist in fünf Kapitel gegliedert. Das erste Kapitel befasst sich mit der Zielsetzung und dem Aufbau der Untersuchung. Zu Beginn des zweiten Kapitels werden aus einer Vielzahl von Definitionen des Begriffs "Humankapital" die zentralen Merkmale herausgearbeitet und das Humankapital in die Systematik der immateriellen Werte eines Unternehmens... more...

  • Politische PR im Internet: Der Online-Wahlkampf zur Bundespräsidentenwahl in Österreichby Martin Miesler

    Diplomica Verlag 2009; US$ 30.20

    Dass dem Internet in den letzten Jahren eine hohe Aufmerksamkeit in wissenschaftlichen Arbeiten zukam und entsprechend viele Publikationen zu diesem Thema erschienen sind, ist nicht unbegründet, auch wenn sich manche Euphorie wieder in Luft aufgelöst hat. Kein anderes 'Medium' hat sich derart rasch verbreitet und unterliegt in seinen Strukturen und... more...

  • Trust the Brand - Corporate Reputation Management in Private Bankingby Verena A. Knipp

    Diplomica Verlag 2009; US$ 30.20

    Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management... more...

  • Corporate Apologiaby W. Timothy Coombs

    Emerald Group Publishing Limited 2010; US$ 199.00

    The seven articles in this e-book capture the rhetorical/qualitative and quantitative approaches to crisis communication and apology. Four of the articles represent the rhetorical/qualitative approach while three reflect the quantitative approach. They present a wide range of different corporate apologia as examples, with varying success rates, which... more...