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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second EditionBusiness Expert Press 2014; US$ 19.95
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...
- International Labour Office 2003; US$ 5.00
Aims to develop usable indicators of the concept of social dialogue as part of the ILO?s efforts to develop operation measures of decent work. Examines the concept of social dialogue, looks at past approaches to its measurement and discusses the implications for developing indicators and collecting data. Describes and justifies the proposed indicators. more...
- Packt Publishing 2013; US$ 38.99
JIRA 5.2 Essentials is packed with real-world examples and practical tutorials which will help you become a JIRA expert.If you want to get started with JIRA, then this book is made for you. Only basic computer skills and project or issue management knowledge is required. The book will provide the rest. This book would also be of interest to experienced... more...
- Lawrence Erlbaum Associates 2002; US$ 25.95
This volume presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. It should be of use to students in crisis communication and management, public relations, and business management. more...
- Wiley 2006; US$ 29.95 US$ 20.96
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s... more...
- Emerald Group Publishing Limited 2006; US$ 199.00
This e-book features 7 of the accepted papers from The Alan Rawel CIPR Academic Conference 2005 - New thinking in public relations research and practice: Partnering academia with industry. From a mixture of academics and practitioners. more...
- Thorogood Publishing 1999; US$ 180.00
Corporate community investment (CCI) is the general term for companies' support of good causes. With the help of case studies, this book aims to provide an understanding of the viewpoints of charities and Government to help align business needs. It includes discussions with major corporations, leading charities and advisors in the field. more...
- Thorogood Publishing 2005; US$ 69.95
The government makes thousands of decisions everyday - on policy, legislation and regulation. While politicians ad officials talk of open government and consultation, the sometimes baffling 'system' in which they work often prevents organisations from making themselves heard. Organisations must deal with the system either because they have a specific... more...
- Kogan Page 2007; US$ 37.50
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...