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Public relations. Industrial publicity

Most popular at the top

  • Pressearbeit für Dummiesby Oliver Erens

    Wiley 2012; US$ 21.95

    Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchführen... more...

  • Online Reputation Management For Dummies¬by Lori Randall Stradtman

    Wiley 2012; US$ 24.99 US$ 19.99

    More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your... more...

  • Share This Tooby CIPR (Chartered Institute of Public Relations); Brian Solis

    Wiley 2013; US$ 32.00

    The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry,... more...

  • Managing Reputational Riskby Jenny Rayner

    Wiley 2004; US$ 135.00

    Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge... more...

  • British Planning Policyby Mark Tewdwr-Jones

    Taylor and Francis 2003; US$ 53.95

    First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Econometric Analysis of the Real Estate Market and Investmentby Peijie Wang

    Taylor and Francis 2003; US$ 185.00

    This book provides an economic and econometric analysis of real estate investment and real estate market behaviour. Peijie Wang examines fluctuations in the real estate business to reveal the mechanisms governing the interactions between the industry and other sectors of the economy. more...

  • Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby

    Taylor and Francis 2008; US$ 72.95

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories... more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • Winning Reputationsby Chris Genasi

    Palgrave Macmillan 2001; US$ 75.00

    This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling... more...

  • The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson

    Rowmark 2004; US$ 17.99

    A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...