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Most popular at the top
- Taylor and Francis 2002; US$ 200.00
This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry's position as a whole. Incorporating the latest facts and figures, it provides a fresh approach to a significant contemporary subject. more...
- Taylor and Francis 2003; US$ 185.00
This book provides an economic and econometric analysis of real estate investment and real estate market behaviour. more...
- Rowmark 2004; US$ 17.99
A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...
- Pearson Education 2003; US$ 34.95
The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...
- Palgrave Macmillan 2001; US$ 70.00
This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling... more...
- Taylor and Francis 2005; US$ 55.95
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process. more...
- Taylor and Francis 2005; US$ 39.95
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individu more...