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Public relations. Industrial publicity

Most popular at the top

  • The PR Practitioner's Desktop Guideby Caroline Black

    Thorogood Publishing 2002; US$ 29.95

    This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles. more...

  • New Strategies for Reputation Managementby Andrew Griffin

    Kogan Page 2009; US$ 29.95

    This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals... more...

  • Organizational Perception Managementby Kimberly D. Elsbach

    Taylor and Francis 2014; US$ 43.95

    This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused... more...

  • Planning in Britainby Andrew Gilg

    SAGE Publications 2005; US$ 48.00

    This accessible textbook offers the first critical introduction to the UK's urban and rural planning policy. Andrew Gilg explains and evaluates policy development at each of the key stages: · Objectives: what is the aim of planning in the UK? · Methods: how appropriate is UK planning legislation? · Procedures: how effective are the planning... more...

  • Facets of Corporate Identity, Communication and Reputationby Tc Melewar

    Taylor and Francis 2008; US$ 68.95

    Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners,... more...

  • Smarter Property Investmentby Peter Cerexhe

    Allen & Unwin 2008; US$ 22.68

    Making a profit from investing in residential property is not the surefire success it's cracked up to be. This 3rd edition of a successful book spells out the pitfalls to avoid when investing in residential property and tells you how to make smarter i more...

  • Risk Issues and Crisis Management in Public Relationsby Michael Regester; Judy Larkin

    Kogan Page 2008; US$ 34.95

    The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has... more...

  • Naming Rightsby Terry Burton

    Wiley 2008; US$ 60.00 US$ 52.00

    In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can... more...

  • Drivers of Environmental Change in Uplandsby Aletta Bonn; Tim Allott; Klaus Hubacek; Jon Stewart

    Taylor and Francis 2009; US$ 51.95

    The uplands are a crucial source of ecosystem services, such as water provision, carbon retention, maintenance of biodiversity, provision of recreation value and cultural heritage. This puts them in the focus of both environmental and social scientists as well as practitioners and land managers.. This volume brings together a wealth of knowledge of... more...

  • The Global Public Relations Handbook, Revised and Expanded Editionby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2009; US$ 115.00

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty... more...