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Most popular at the top
- Taylor and Francis 2012; US$ 66.95
This classic text has been updated to meet the needs of today?s students. It has been revised in line with the 2011 seventh edition of the RICS Valuation Standards and covers the latest valuation techniques including the important area of investment appraisals. It will help readers understand the complex world of property valuation, in particular:... more...
- Wiley 2004; US$ 125.00
Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge... more...
- Taylor and Francis 2003; US$ 185.00
This book provides an economic and econometric analysis of real estate investment and real estate market behaviour. more...
- Taylor and Francis 2002; US$ 200.00
This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry's position as a whole. Incorporating the latest facts and figures, it provides a fresh approach to a significant contemporary subject. more...
- Taylor and Francis 2008; US$ 72.95
This volume brings together some of the leading international public relations academics and practitioners to provide valuable insights into the theories underpinning current PR thinking and practice. more...
- Rowmark 2004; US$ 17.99
A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...
- Pearson Education 2003; US$ 34.95
The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...
- Palgrave Macmillan 2001; US$ 70.00
This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling... more...