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Most popular at the top
- SAGE Publications 2005; US$ 48.00
This accessible textbook offers the first critical introduction to the UK's urban and rural planning policy. Andrew Gilg explains and evaluates policy development at each of the key stages: · Objectives: what is the aim of planning in the UK? · Methods: how appropriate is UK planning legislation? · Procedures: how effective are the planning... more...
- Allen & Unwin 2008; US$ 15.88
Making a profit from investing in residential property is not the surefire success it's cracked up to be. This 3rd edition of a successful book spells out the pitfalls to avoid when investing in residential property and tells you how to make smarter i more...
- Kogan Page 2008; US$ 34.95
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has... more...
- Wiley 2008; US$ 60.00 US$ 52.00
In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can... more...
- Taylor and Francis 2009; US$ 51.95
The uplands are a crucial source of ecosystem services, such as water provision, carbon retention, maintenance of biodiversity, provision of recreation value and cultural heritage. This puts them in the focus of both environmental and social scientists as well as practitioners and land managers.. This volume brings together a wealth of knowledge of... more...
- Taylor and Francis 2009; US$ 115.00
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty... more...
- Taylor and Francis 2003; US$ 94.95
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more... more...
- Taylor and Francis 2000; US$ 59.95
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form... more...
- Taylor and Francis 2003; US$ 43.95
A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for... more...
- Taylor and Francis 2009; US$ 84.95
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of... more...