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Public relations. Industrial publicity

Most popular at the top

  • Public Relations As Relationship Managementby Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham

    Taylor and Francis 2015; US$ 59.95

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships,... more...

  • Managing Reputational Riskby Jenny Rayner

    Wiley 2004; US$ 135.00

    Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge... more...

  • Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby

    Taylor and Francis 2008; US$ 72.95

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories... more...

  • Negotiating Developmentby F. Ennis; Frank Ennis; P. Healey; Prof Patsy Healey; M. Purdue

    Taylor and Francis 2002; US$ 180.00

    Planning gain is the legal process by which property development is linked to social provisions. This book examines the rationale for planning gain and development obligations and reviews the practice of development negotiation through a wide range of case histories. more...

  • Econometric Analysis of the Real Estate Market and Investmentby Peijie Wang

    Taylor and Francis 2003; US$ 185.00

    This book provides an economic and econometric analysis of real estate investment and real estate market behaviour. Peijie Wang examines fluctuations in the real estate business to reveal the mechanisms governing the interactions between the industry and other sectors of the economy. more...

  • British Planning Policyby Mark Tewdwr-Jones

    Taylor and Francis 2003; US$ 53.95

    First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Rethinking Public Relationsby Dr Kevin Moloney

    Taylor and Francis 2002; US$ 200.00

    PR is a 2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining... more...

  • The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson

    Rowmark 2004; US$ 17.99

    A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • Winning Reputationsby Chris Genasi

    Palgrave Macmillan 2001; US$ 75.00

    This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling... more...