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Public relations. Industrial publicity

Most popular at the top

  • Online Reputation Management For Dummiesby Lori Randall Stradtman

    Wiley 2012; US$ 19.99

    Lori Randall Stradtman (Watkinsville, GA) specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blogworld NYC May 2011, and she is a regular contributor to Social Media Examiner, BlogWorld, and Smart Brief. She regularly contributes as a guest lecturer at The University of Georgia in for both Public Relations and... more...

  • Encyclopedia of Public Relationsby Robert L. Heath

    SAGE Publications 2013; US$ 210.00

    Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. more...

  • Handbook of Public Relationsby Robert L. Heath

    SAGE Publications 2000; US$ 82.00

    The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. more...

  • Negotiating Developmentby F. Ennis; Frank Ennis; P. Healey; Prof Patsy Healey; M. Purdue

    Taylor and Francis 2002; US$ 180.00

    Planning gain is the legal process by which property development is linked to social provisions. This book examines the rationale for planning gain and development obligations and reviews the practice of development negotiation through a wide range of case histories. more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson

    Rowmark 2004; US$ 17.99

    A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

  • Winning Reputationsby Chris Genasi

    Palgrave Macmillan 2001; US$ 75.00

    This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling... more...

  • How to Manage Your Global Reputationby Michael Morley

    Palgrave Macmillan 2002; US$ 75.00

    This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation. more...

  • The Sustainability Effectby Arlo Kristjan O. Brady

    Palgrave Macmillan 2005; US$ 125.00

    Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan... more...

  • Corporate Community Relationsby Edmund M. Burke

    Greenwood Publishing Group 1999; US$ 103.00

    This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. more...