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Public relations. Industrial publicity

Most popular at the top

  • Sponsor- and Country-Related Predictors of Sponsorship Effectivenessby Christian Lucas

    Springer Fachmedien Wiesbaden 2014; US$ 79.99

    Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in... more...

  • Authentisch und wertorientiert kommunizierenby Sandro Abbate

    Springer Fachmedien Wiesbaden 2014; US$ 9.99

    ?Sandro Abbate beschreibt die Positionierung, das Formulieren von Visionen und die Ausrichtung der Unternehmenskommunikation an eigenen Werten und veranschaulicht dies an diversen Beispielen. Die Entscheidung für ein Produkt oder eine Dienstleistung hängt heutzutage nicht mehr nur von Qualität und Preis ab, sondern auch von der Haltung eines Unternehmens... more...

  • Growing Brands Through Sponsorshipby Philip Gross

    Springer Fachmedien Wiesbaden 2014; US$ 89.99

    ?Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of... more...

  • Die PR- und Pressefibelby Norbert Schulz-Brudhoel; Katja Fürstenau

    Frankfurter Societäts-Medien 2008; US$ 25.67

    Wer Public Relations macht, braucht die Medien - dabei ist es völlig gleich, ob global tätige Unternehmen ihre Aktienkunden ansprechen oder Sozialverbände um Spenden werben. Wer in unserer pluralistischen Gesellschaft Interessen vertritt, wird ohne Presse, Funk, Fernsehen und die Neuen Medien nicht wahrgenommen. Doch hilft das Gießkannen- Prinzip da... more...

  • Public Relations As Relationship Managementby Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham

    Taylor and Francis 2015; US$ 59.95

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships,... more...

  • Mastering JIRAby Ravi Sagar

    Packt Publishing 2015; US$ 39.99

    If you are a JIRA administrator managing small-to-medium JIRA instances and want to learn how to manage enterprise-scale instances, then this book will help you expand your knowledge and equip you with advanced skills. Prior understanding of JIRA core concepts is required. more...

  • Brand, identity and corporate reputationby Ming Lim; Joana Machado; Oriol Iglesias; Piyush Sharma; Thomas Brashear Alejandro

    Emerald Group Publishing Limited 2015; US$ 199.00

    The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected... more...

  • Managing Reputational Riskby Jenny Rayner

    Wiley 2004; US$ 135.00

    Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge... more...

  • Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby

    Taylor and Francis 2008; US$ 72.95

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories... more...

  • Econometric Analysis of the Real Estate Market and Investmentby Peijie Wang

    Taylor and Francis 2003; US$ 185.00

    This book provides an economic and econometric analysis of real estate investment and real estate market behaviour. Peijie Wang examines fluctuations in the real estate business to reveal the mechanisms governing the interactions between the industry and other sectors of the economy. more...