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Public relations. Industrial publicity

Most popular at the top

  • How to Manage Your Global Reputationby Michael Morley

    Palgrave Macmillan 2002; US$ 75.00

    This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation. more...

  • The Sustainability Effectby Arlo Kristjan O. Brady

    Palgrave Macmillan 2005; US$ 125.00

    Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan... more...

  • Corporate Community Relationsby Edmund M. Burke

    Greenwood Publishing Group 1999; US$ 103.00

    This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. more...

  • Previously Developed Landby Paul Syms

    Wiley 2008; US$ 120.00

    The redevelopment of former industrial sites, so-called'brownfield' sites, is becoming increasingly important as space isrequired for inner city commercial developments and ashousebuilders are forced by government policy to recycle landrather than using 'greenfield' sites. This guide, originally issuedin 1999 by the Incorporated Society of Valuers... more...

  • Planning, Public Policy and Property Marketsby David Adams; Craig Watkins; Michael White

    Wiley 2008; US$ 170.00

    The focus of this book is on how public policy - and especially the planning system - both shapes and reflects the essential characteristics of land and property markets. It challenges the common misconceptions that property markets operate in isolation from public policy and that planning permission is the only significant form of state intervention... more...

  • Managing Corporate Reputation and Riskby Dale Neef

    Taylor and Francis 2012; US$ 54.95

    With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the public. Yet despite the critical importance of maintaining... more...

  • Managing Corporate Reputationby Croft & Dalton

    Thorogood Publishing 2003; US$ 64.95

    Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively. more...

  • The PR Practitioner's Desktop Guideby Caroline Black

    Thorogood Publishing 2002; US$ 29.95

    This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles. more...

  • New Strategies for Reputation Managementby Andrew Griffin

    Kogan Page 2007; US$ 29.95

    This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals... more...

  • Smarter Property Investmentby Peter Cerexhe

    Allen & Unwin 2008; US$ 22.68

    Making a profit from investing in residential property is not the surefire success it's cracked up to be. This 3rd edition of a successful book spells out the pitfalls to avoid when investing in residential property and tells you how to make smarter i more...