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Public relations. Industrial publicity

Most popular at the top

  • The Complete Guide to Property Development for the Small Investorby Catherine Dawson

    Kogan Page 2009; US$ 29.95

    The Complete Guide to Property Development for the Small Investor provides detailed information on identifying the best investment properties, dealing with contractors and letting a property - as well as new information on finding the best financing deals, and spotting potential bargains, in a volatile property market. more...

  • Corporate Branding von Gründungsunternehmenby Verena Rode

    Deutscher Universitätsverlag 2013; US$ 54.99

    Verena Rode zeigt Wirkungszusammenhänge auf und identifiziert wichtige potenzielle Problemfelder bei der Umsetzung von Corporate Culture, Corporate Behavior, Corporate Design und Corporate Communication. more...

  • Corporate Community Relationsby Edmund M. Burke

    Greenwood Publishing Group 1999; US$ 103.00

    This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. more...

  • Corporate Identity and Crisis Response Strategiesby Olga Bloch

    Springer Fachmedien Wiesbaden 2014; US$ 69.99

    The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies? crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors... more...

  • Corporate Public Affairsby Otto Lerbinger

    Taylor and Francis 2006; US$ 76.95

    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the... more...

  • Corporate Reputationby Mr Graeme Martin; Prof Sir Cary L Cooper CBE; Professor Ronald J Burke

    Ashgate Publishing Ltd 2012; US$ 149.95

    Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According... more...

  • Creativity in Public Relationsby Andy Green

    Kogan Page 2009; US$ 37.50

    Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process. more...

  • Crisis, Issues and Reputation Managementby Andrew Griffin

    Kogan Page 2014; US$ 39.95

    The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. Crisis,... more...

  • Crisis Communicationsby Kathleen Fearn-Banks

    Taylor and Francis 2010; US$ 74.95

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning... more...

  • Crisis Management By Apologyby Keith Michael Hearit

    Taylor and Francis 2006; US$ 44.95

    This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies,... more...