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Public relations. Industrial publicity

Most popular at the top

  • Rasierte Stachelbeerenby Peter Sawtschenko; Andreas Herden

    Gabal Verlag 2010; US$ 28.07

    Rasierte Stachelbeeren sind dadurch gekennzeichnet, dass sie sich von anderen unterscheiden; sie sind einzigartig oder werden als neu wahrgenommen. Genau das ist das Konzept von Branding. Es schafft in den Köpfen der Verbraucher die Wahrnehmung, dass ein Produkt, ein Unternehmen oder eine Dienstleistung unverwechselbar ist. Dieser Wettbewerbsvorteil... more...

  • Sprechen wie der Profiby Monika Hein

    Campus Verlag 2014; US$ 22.67

    Professionelles Sprechen ist eine Grundvoraussetzung für Erfolg im Beruf. Ob am Telefon, im Meeting, bei einer Präsentation oder Rede: Stets ist die ideale Sprechweise anders. Die zahlreichen ins Buch integrierten Hörbeispiele zeigen, wie man die Stimme ideal einsetzt, um in jeder Situation zu überzeugen. Nebenbei verrät die Autorin die Geheimnisse... more...

  • Managing Reputational Riskby Jenny Rayner

    Wiley 2004; US$ 125.00

    Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge... more...

  • The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson

    Rowmark 2004; US$ 17.99

    A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • Winning Reputationsby Chris Genasi

    Palgrave Macmillan 2001; US$ 70.00

    This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling... more...

  • Public Relations Handbookby Alison Theaker

    Routledge 2004; US$ 45.95

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. more...

  • How to Manage Your Global Reputationby Michael Morley

    Palgrave Macmillan 2002; US$ 72.00

    This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation. more...

  • The Sustainability Effectby Arlo Kristjan O. Brady

    Palgrave Macmillan 2005; US$ 120.00

    Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan... more...

  • Corporate Community Relationsby Edmund M. Burke

    Greenwood Publishing Group 1999; US$ 103.00

    This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. more...