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Most popular at the top
- Wiley 2006; US$ 29.95
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization?s ROI.... more...
- Emerald Group Publishing Limited 2006; US$ 199.00
This e-book features 7 of the accepted papers from The Alan Rawel CIPR Academic Conference 2005 - New thinking in public relations research and practice: Partnering academia with industry. From a mixture of academics and practitioners. more...
- Thorogood Publishing 1999; US$ 180.00
Corporate community investment (CCI) is the general term for companies' support of good causes. With the help of case studies, this book aims to provide an understanding of the viewpoints of charities and Government to help align business needs. It includes discussions with major corporations, leading charities and advisors in the field. more...
- Thorogood Publishing 2005; US$ 69.95
The government makes thousands of decisions everyday - on policy, legislation and regulation. While politicians ad officials talk of open government and consultation, the sometimes baffling 'system' in which they work often prevents organisations from making themselves heard. Organisations must deal with the system either because they have a specific... more...
- Kogan Page 2007; US$ 37.50
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...
- Penguin Publishing Group 2008; US$ 25.95
An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty... more...
- Presses de l''niversite du Quebec 2004; US$ 30.00
Manuel pour la formation des futurs relationnistes et outils de réflexion pour les professionnels, ce complément du livre Les relations publiques dans une société en mouvance, aborde les divers champs de pratique professionnelle des relations publiques. Les chapitres thématiques mettant en lumière les liens pratique-théorie... more...
- Presses de l''niversite du Quebec 2010; US$ 31.50
Avec lentrée de la société dans une phase de profonde mutation de la communication, Danielle Maisonneuve signe une quatrième version de cet ouvrage remaniée en profondeur. Trois nouveaux chapitres, dont un consacré à léthique, et des études de cas récents actualisent le propos. more...
- Taylor and Francis 2012; US$ 66.95
This classic text has been updated to meet the needs of today?s students. It has been revised in line with the 2011 seventh edition of the RICS Valuation Standards and covers the latest valuation techniques including the important area of investment appraisals. It will help readers understand the complex world of property valuation, in particular:... more...