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Public relations. Industrial publicity

Most popular at the top

  • Media Clustersby Charlie Karlsson; Robert G. Picard

    Edward Elgar Publishing 2011; US$ 40.00

    This impressive new volume uniquely focuses on the phenomenon of media clusters and is designed to inform policy makers, scholars, and media practitioners about the underlying challenges of media firm agglomerations, their potential, and their effects. Including an array of distinguished contributors, this book explores the rationale and purpose of... more...

  • 100 Great PR Ideasby Jim Blythe

    Marshall Cavendish 2010; US$ 5.00

    Ideas to inspire anyone to develop better PR and promotion campaigns. more...

  • Storytelling in der PRby Frank Littek

    VS Verlag für Sozialwissenschaften 2011; US$ 18.47

    Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit. Storytelling versetzt die PR-Verantwortlichen in Unternehmen,... more...

  • Strategic Planning in PRby Kieran Knights

    Thorogood Publishing Ltd 2010; US$ 240.00

    This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning. more...

  • Secrets of Success In Brand Licensingby Andrew Levy

    Andrews UK 2011; US$ 28.99

    Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities,... more...

  • Public Relations in Asia Pacificby Mary M. Devereux; Anne Peirson-Smith

    Wiley 2011; US$ 40.00 US$ 28.00

    Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their... more...


    World Scientific Publishing Company 2011; US$ 46.00

    This unique book brings together thoughts of great men and women, not found elsewhere as a complete set, that hold special interest for managers. The ideas contained within are universal and apply to all aspects of civilization; as such, they are relevant to both work and life. The book also provides prime examples of how influential thinkers use language... more...

  • Pressearbeit für Dummiesby Oliver Erens

    Wiley 2012; US$ 21.95 US$ 13.17

    Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchführen... more...

  • A Stakeholder Approach to Issues Managementby Robert Boutilier

    Business Expert Press 2011; US$ 19.95

    The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application... more...

  • Online Reputation Management For Dummiesby Lori Randall Stradtman

    Wiley 2012; US$ 24.99 US$ 19.99

    More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your... more...