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Public relations. Industrial publicity

Most popular at the top

  • Dirty Little Secrets of Buzzby David Seaman

    Sourcebooks, Inc. 2008; US$ 12.99

    In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook. more...

  • Einstellungs- und Verhaltenswirkungen im Event-Sponsoringby Yvonne Siebert

    Springer Fachmedien Wiesbaden 2013; US$ 59.99

    ?Die Wirkungsweise des Event-Sponsorings bestmöglich zu verstehen, ist eine notwendige Voraussetzung für einen erfolgreichen Einsatz entsprechender Maßnahmen. Entscheidender Vorteil des Event-Sponsorings ist, dass Sponsoringbotschaften oftmals unterschwellig wirken und von Eventbesuchern nicht bewusst wahrgenommen werden. Um diese Besonderheit des... more...

  • Encyclopedia of Public Relationsby Robert L. Heath

    SAGE Publications 2013; US$ 284.00

    Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. more...

  • Erfolgsfaktoren des Ambush-Marketingby Florian Eschenbach

    Gabler Verlag 2011; US$ 59.99

    Mit einem Geleitwort von Prof. Dr. Ralph Berndt more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2007; US$ 37.50

    Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...

  • Führen mit Zielenby Markus-Oliver Schwaab; Günther Bergmann; Fritz Gairing; Meinulf Kolb

    Gabler Verlag 2010; US$ 39.99

    Vor dem Hintergrund einer zunehmend strategie- und zielorientierten Unternehmenssteuerung hat das Instrument ?Führen mit Zielen? an Bedeutung zugenommen, vor allem mit modernen Steuerungsinstrumenten wie der Balanced Scorecard, der wertorientierten Unternehmensführung oder auch dem Six-Sigma-Ansatz. Dieses Buch zeigt anhand zahlreicher Beispiele von... more...

  • Growing Brands Through Sponsorshipby Philip Gross

    Springer Fachmedien Wiesbaden 2014; US$ 89.99

    ?Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of... more...

  • A Guide to Preparing Cost-Effective Press Releasesby William Winston; Robert H Loeffler

    Taylor and Francis 2014; US$ 62.95

    A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on... more...

  • Handbook of Public Relationsby Robert L. Heath

    SAGE Publications 2000; US$ 66.00

    The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. more...

  • Handbuch Regierungs-PRby Miriam Köhler; Christian Schuster

    VS Verlag für Sozialwissenschaften 2007; US$ 79.99

    Tobias Kahler Es ist nicht nur ein Märchen, dass Kaiser schöne Kleider tragen wollen, um das Volk zu beeindrucken und ihm zu gefallen. Von Alters her musste politisches Handeln kommuni- tiv eingekleidet, begleitet, gestützt, vermittelt werden, damit die Macht nicht all zu ?nackt? dastand. Die Kunst des politischen ?Einkleidens? ist inzwischen auch... more...