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Public relations. Industrial publicity

Most popular at the top

  • Corporate Community Investmentby Chris Genasi

    Thorogood Publishing 1999; US$ 180.00

    Corporate community investment (CCI) is the general term for companies' support of good causes. With the help of case studies, this book aims to provide an understanding of the viewpoints of charities and Government to help align business needs. It includes discussions with major corporations, leading charities and advisors in the field. more...

  • Practical Techniques for Effective Lobbyingby Charles Miller

    Thorogood Publishing 2005; US$ 69.95

    The government makes thousands of decisions everyday - on policy, legislation and regulation. While politicians ad officials talk of open government and consultation, the sometimes baffling 'system' in which they work often prevents organisations from making themselves heard. Organisations must deal with the system either because they have a specific... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2007; US$ 37.50

    Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...

  • Where's My Fifteen Minutes?by Howard Bragman

    Penguin Publishing Group 2008; US$ 25.95

    An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty... more...

  • Dirty Little Secrets of Buzzby David Seaman

    Sourcebooks, Inc. 2008; US$ 12.99

    In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook. more...

  • Intelligente Objekteby Otthein Herzog; Thomas Schildhauer

    Springer 2010; US$ 29.99

    Die Digitalisierung der Welt schreitet voran: Für Wirtschaft und Alltag wurden in den vergangenen Jahren neue ?intelligente" Anwendungen der Informations- und Kommunikationstechnologie entwickelt. Über die Integration in Kleidung oder Körperimplantate rücken diese Intelligenten Objekte immer näher an den Menschen heran. Die Autoren beschreiben die... more...

  • Key Concepts in Public Relationsby Bob Franklin; Mike Hogan; Quentin Langley; Nick Mosdell; Elliot Pill

    SAGE Publications 2009; US$ 43.00

    A 'one stop PR shop' for students in this increasingly popular field of study. more...

  • Les relations publiquesby Danielle Maisonneuve

    Presses de l''niversite du Quebec 2004; US$ 30.00

    Manuel pour la formation des futurs relationnistes et outils de réflexion pour les professionnels, ce complément du livre Les relations publiques dans une société en mouvance, aborde les divers champs de pratique professionnelle des relations publiques. Les chapitres thématiques mettant en lumière les liens pratique-théorie... more...

  • Les relations publiques dans une société en mouvanceby Danielle Maisonneuve

    Presses de l''niversite du Quebec 2010; US$ 31.50

    Avec l’entrée de la société dans une phase de profonde mutation de la communication, Danielle Maisonneuve signe une quatrième version de cet ouvrage remaniée en profondeur. Trois nouveaux chapitres, dont un consacré à l’éthique, et des études de cas récents actualisent le propos. more...

  • The Income Approach to Property Valuationby Andrew Baum; Nick Nunnington; David Mackmin

    Taylor and Francis 2012; US$ 66.95

    This classic text has been updated to meet the needs of today?s students. It has been revised in line with the 2011 seventh edition of the RICS Valuation Standards and covers the latest valuation techniques including the important area of investment appraisals. It will help readers understand the complex world of property valuation, in particular:... more...