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Public relations. Industrial publicity

Most popular at the top

  • WISO: Die richtige Immobilie - suchen, finden, bewertenby Claudia Krafczyk

    Campus Verlag 2011; US$ 19.14

    Hauptbeschreibung Die Immobilienexperten Claudia Krafczyk und Holger Zimmer helfen bei der schwierigen Entscheidungsfindung (Haus oder Wohnung, Kaufen oder Bauen, neu oder gebraucht, Eigennutz oder Vermieten?), der Immobiliensuche (Anzeigen aufgeben, Umgang mit Maklern), bei der richtigen Bewertung der Objekte, beim Kassensturz und der Finanzierung... more...

  • Crisis Communicationsby Kathleen Fearn-Banks

    Lawrence Erlbaum Associates 2002; US$ 25.95

    This volume presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. It should be of use to students in crisis communication and management, public relations, and business management. more...

  • Unleashing the Power of PRby Mark Weiner

    Wiley 2006; US$ 29.95

    Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s... more...

  • Paper from the Alan Rawel CIPR conference 2005by Adrian N. Carr

    Emerald Group Publishing Limited 2006; US$ 199.00

    This e-book features 7 of the accepted papers from The Alan Rawel CIPR Academic Conference 2005 - New thinking in public relations research and practice: Partnering academia with industry. From a mixture of academics and practitioners. more...

  • Corporate Community Investmentby Chris Genasi

    Thorogood Publishing 1999; US$ 180.00

    Corporate community investment (CCI) is the general term for companies' support of good causes. With the help of case studies, this book aims to provide an understanding of the viewpoints of charities and Government to help align business needs. It includes discussions with major corporations, leading charities and advisors in the field. more...

  • Practical Techniques for Effective Lobbyingby Charles Miller

    Thorogood Publishing 2005; US$ 69.95

    The government makes thousands of decisions everyday - on policy, legislation and regulation. While politicians ad officials talk of open government and consultation, the sometimes baffling 'system' in which they work often prevents organisations from making themselves heard. Organisations must deal with the system either because they have a specific... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2007; US$ 37.50

    Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...

  • Where's My Fifteen Minutes?by Howard Bragman

    Penguin Group US 2008; US$ 25.95

    An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than... more...

  • Dirty Little Secrets of Buzzby David Seaman

    Sourcebooks, Inc. 2008; US$ 12.99

    In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook. more...

  • Intelligente Objekteby Otthein Herzog; Thomas Schildhauer

    Springer 2010; US$ 29.99

    Die Digitalisierung der Welt schreitet voran: Für Wirtschaft und Alltag wurden in den vergangenen Jahren neue ?intelligente" Anwendungen der Informations- und Kommunikationstechnologie entwickelt. Über die Integration in Kleidung oder Körperimplantate rücken diese Intelligenten Objekte immer näher an den Menschen heran. Die Autoren beschreiben die... more...