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Public relations. Industrial publicity

Most popular at the top

  • Intelligente Objekteby Otthein Herzog; Thomas Schildhauer

    Springer 2010; US$ 29.99

    Die Digitalisierung der Welt schreitet voran: Für Wirtschaft und Alltag wurden in den vergangenen Jahren neue ?intelligente" Anwendungen der Informations- und Kommunikationstechnologie entwickelt. Über die Integration in Kleidung oder Körperimplantate rücken diese Intelligenten Objekte immer näher an den Menschen heran. Die Autoren beschreiben die... more...

  • Key Concepts in Public Relationsby Bob Franklin; Mike Hogan; Quentin Langley; Nick Mosdell; Elliot Pill

    SAGE Publications 2009; US$ 54.00

    A 'one stop PR shop' for students in this increasingly popular field of study. more...

  • Les relations publiquesby Danielle Maisonneuve

    Presses de l''niversite du Quebec 2004; US$ 30.00

    Manuel pour la formation des futurs relationnistes et outils de réflexion pour les professionnels, ce complément du livre Les relations publiques dans une société en mouvance, aborde les divers champs de pratique professionnelle des relations publiques. Les chapitres thématiques mettant en lumière les liens pratique-théorie... more...

  • Les relations publiques dans une société en mouvanceby Danielle Maisonneuve

    Presses de l''niversite du Quebec 2010; US$ 31.50

    Avec l’entrée de la société dans une phase de profonde mutation de la communication, Danielle Maisonneuve signe une quatrième version de cet ouvrage remaniée en profondeur. Trois nouveaux chapitres, dont un consacré à l’éthique, et des études de cas récents actualisent le propos. more...

  • Corporate Reputationby Ronald J. Burke; Graeme Martin; Cary L. Cooper

    Ashgate Publishing Ltd 2011; US$ 134.95

    According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible – based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and... more...

  • Guerrilla Publicityby Jay Conrad Levinson; Rick Frishman

    F+W Media 2008; US$ 14.95

    The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time--and at a fraction of the cost. Completely... more...

  • Media Clustersby Charlie Karlsson; Robert G. Picard

    Edward Elgar Publishing 2011; US$ 40.00

    This impressive new volume uniquely focuses on the phenomenon of media clusters and is designed to inform policy makers, scholars, and media practitioners about the underlying challenges of media firm agglomerations, their potential, and their effects. Including an array of distinguished contributors, this book explores the rationale and purpose of... more...

  • Storytelling in der PRby Frank Littek

    Springer 2011; US$ 29.95

    Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit. Storytelling versetzt die PR-Verantwortlichen... more...

  • Strategic Planning in PRby Kieran Knights

    Thorogood Publishing Ltd 2010; US$ 240.00

    This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning. more...

  • Public Relations in Asia Pacificby Mary M. Devereux; Anne Peirson-Smith

    Wiley 2011; US$ 40.00

    Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their... more...