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Public relations. Industrial publicity

Most popular at the top

  • Social Responsibilities of the Businessmanby Howard R. Bowen; Jean-Pascal Gond; Peter Geoffrey Bowen

    University of Iowa Press 2013; US$ 39.95

    Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and... more...

  • Encyclopedia of Public Relationsby Robert L. Heath

    SAGE Publications 2013; US$ 300.00

    Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. more...

  • Strategic Financial and Investor Communicationby Ian Westbrook

    Taylor and Francis 2014; US$ 68.95

    In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication:... more...

  • Public Relations Leaders as Sensemakersby Bruce K. Berger; Juan Meng

    Taylor and Francis 2014; US$ 52.95

    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies,... more...

  • Integrierte Kommunikation in der Praxisby Manfred Bruhn; Sieglinde Martin; Stefanie Schnebelen

    Springer Fachmedien Wiesbaden 2014; US$ 17.76

    ?Viele Unternehmen haben die Notwendigkeit der Integrierten Kommunikation erkannt und setzen in vielfältiger Form auf dieses Erfolgskonzept. Die Autoren nehmen eine Bestandsaufnahme der Integrierten Kommunikation in der Praxis vor. Grundlage ist eine empirische Untersuchung von Unternehmen im deutschsprachigen Raum auf Basis einer schriftlichen Befragung.... more...

  • Positioning Theory and Strategic Communicationby Melanie James

    Taylor and Francis 2014; US$ 54.95

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...

  • Organizations and the Mediaby Josef Pallas; Lars Strannegård; Stefan Jonsson

    Taylor and Francis 2014; US$ 54.95

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...

  • Corporate Reputation Decodedby Asha Kaul; Avani Desai

    SAGE Publications 2014; US$ 30.00

    Corporate Reputation Decoded  is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area.    The book explains the process of building, maintaining and strategising for CR. It also... more...

  • Sponsor- and Country-Related Predictors of Sponsorship Effectivenessby Christian Lucas

    Springer Fachmedien Wiesbaden 2014; US$ 52.84

    Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in... more...

  • Authentisch und wertorientiert kommunizierenby Sandro Abbate

    Springer Fachmedien Wiesbaden 2014; US$ 4.43

    ?Sandro Abbate beschreibt die Positionierung, das Formulieren von Visionen und die Ausrichtung der Unternehmenskommunikation an eigenen Werten und veranschaulicht dies an diversen Beispielen. Die Entscheidung für ein Produkt oder eine Dienstleistung hängt heutzutage nicht mehr nur von Qualität und Preis ab, sondern auch von der Haltung eines Unternehmens... more...