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- Deutscher Universitätsverlag 2007; US$ 79.99
Stephanie C. Kiendl führt die Entscheidungsparameter bei den zahlreichen Kombinationsmöglichkeiten zwischen Sponsoring und Markenevents sowie deren Vernetzung mit der integrierten Markenkommunikation auf. Sie entwickelt daraus ein anwendungsorientiertes Planungsmodell für die Markenkommunikation im Sportbereich. more...
- Gabler Verlag 2009; US$ 79.99
Salima Sheila Douven untersucht die Wirkungen der Unternehmensmarke im Vergleich zu bisherigen Orientierungen, wie dem Beziehungsmanagement und der Produktqualität am Beispiel der Automobilzulieferbranche. Auf Basis einer breit angelegten empirischen Studie zeigt sie, dass eine starke B-to-B Marke maßgeblich zu dauerhaften und intensiven Kundenbeziehungen... more...
- Packt Publishing 2015; US$ 39.99
If you are a JIRA administrator managing small-to-medium JIRA instances and want to learn how to manage enterprise-scale instances, then this book will help you expand your knowledge and equip you with advanced skills. Prior understanding of JIRA core concepts is required. more...
- Edward Elgar Publishing 2011; US$ 40.00
This impressive new volume uniquely focuses on the phenomenon of media clusters and is designed to inform policy makers, scholars, and media practitioners about the underlying challenges of media firm agglomerations, their potential, and their effects. Including an array of distinguished contributors, this book explores the rationale and purpose of... more...
- Wiley 2012; US$ 24.99 US$ 19.99
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your... more...
- Taylor and Francis 2012; US$ 67.95
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may... more...
- Taylor and Francis 2014; US$ 54.95
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...
- Emerald Group Publishing Limited 2006; US$ 199.00
This e-book features 7 of the accepted papers from The Alan Rawel CIPR Academic Conference 2005 - New thinking in public relations research and practice: Partnering academia with industry. From a mixture of academics and practitioners. more...
- Taylor and Francis 2014; US$ 54.95
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...
- Thorogood Publishing 2005; US$ 69.95
The government makes thousands of decisions everyday - on policy, legislation and regulation. While politicians ad officials talk of open government and consultation, the sometimes baffling 'system' in which they work often prevents organisations from making themselves heard. Organisations must deal with the system either because they have a specific... more...