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Public relations. Industrial publicity

Most popular at the top

  • Guerrilla Publicityby Jay Conrad Levinson; Rick Frishman

    F+W Media 2008; US$ 14.95

    The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time--and at a fraction of the cost. Completely... more...

  • Media Clustersby Charlie Karlsson; Robert G. Picard

    Edward Elgar Publishing 2011; US$ 40.00

    This impressive new volume uniquely focuses on the phenomenon of media clusters and is designed to inform policy makers, scholars, and media practitioners about the underlying challenges of media firm agglomerations, their potential, and their effects. Including an array of distinguished contributors, this book explores the rationale and purpose of... more...

  • Storytelling in der PRby Frank Littek

    Springer 2011; US$ 29.95

    Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel stärkerem Maße als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind längst fließend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit. Storytelling versetzt die PR-Verantwortlichen... more...

  • 100 Great PR Ideasby Jim Blythe

    Marshall Cavendish 2010; US$ 5.00

    Ideas to inspire anyone to develop better PR and promotion campaigns. more...

  • Strategic Planning in PRby Kieran Knights

    Thorogood Publishing Ltd 2010; US$ 240.00

    This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning. more...

  • Public Relations in Asia Pacificby Mary M. Devereux; Anne Peirson-Smith

    Wiley 2011; US$ 40.00

    Public Relations in Asia Pacific looks at the rapid expansion of the professional public relations industry in the Asia Pacific region. Authors Mary Devereux and Anne Peirson-Smith discuss the skills and experience required to navigate the cultural and geographical differences within the region in order to communicate effectively with stakeholders.... more...

  • Secrets of Success In Brand Licensingby Andrew Levy

    Andrews UK 2011; US$ 28.99

    Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities,... more...

  • INSIGHTS FOR MANAGERS FROM CONFUCIUS TO GANDHIby Harold Bierman; Donald Schnedeker

    World Scientific Publishing Company 2011; US$ 75.00

    This unique book brings together thoughts of great men and women, not found elsewhere as a complete set, that hold special interest for managers. The ideas contained within are universal and apply to all aspects of civilization; as such, they are relevant to both work and life. The book also provides prime examples of how influential thinkers use language... more...

  • Pressearbeit für Dummiesby Oliver Erens

    Wiley 2012; US$ 21.95

    Dr. Oliver Erens ist Pressesprecher der Landesärztekammer Baden-Württemberg und Chefredakteur des Ärzteblattes. In seiner Freizeit leitet er den Zauberbuch-Verlag und gibt ein Fachmagazin für Zauberkünstler heraus, außerdem ist er Autor von »Zaubertricks für Dummies« und anderen Zauberbüchern. more...

  • A Stakeholder Approach to Issues Managementby Robert Boutilier

    Business Expert Press 2011; US$ 19.95

    The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application... more...