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Public relations. Industrial publicity

Most popular at the top

  • Public Relations in Asia Pacificby Mary M. Devereux; Anne Peirson-Smith

    Wiley 2011; US$ 40.00

    Public Relations in Asia Pacific looks at the rapid expansion of the professional public relations industry in the Asia Pacific region. Authors Mary Devereux and Anne Peirson-Smith discuss the skills and experience required to navigate the cultural and geographical differences within the region in order to communicate effectively with stakeholders.... more...

  • INSIGHTS FOR MANAGERS FROM CONFUCIUS TO GANDHIby Harold Bierman; Donald Schnedeker

    World Scientific Publishing Company 2011; US$ 75.00

    This unique book brings together thoughts of great men and women, not found elsewhere as a complete set, that hold special interest for managers. The ideas contained within are universal and apply to all aspects of civilization; as such, they are relevant to both work and life. The book also provides prime examples of how influential thinkers use language... more...

  • Pressearbeit für Dummiesby Oliver Erens

    Wiley 2012; US$ 21.95

    Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchführen... more...

  • A Stakeholder Approach to Issues Managementby Robert Boutilier

    Business Expert Press 2011; US$ 19.95

    The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application... more...

  • Online Reputation Management For DummiesÂby Lori Randall Stradtman

    Wiley 2012; US$ 24.99 US$ 19.99

    More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your... more...

  • JIRA 4 Essentialsby Patrick Li

    Packt Publishing 2011; US$ 35.99

    Track bugs and issues and manage your software development projects with JIRA with this book and eBook more...

  • Corporate Reputation Managementby

    Gabler Verlag 2012; US$ 69.99

    Der gute Ruf? eines Unternehmens ist nicht auf das Ergebnis von Image-Kampagnen zu beschränken, sondern bindet auch alle Marken sowie das Unternehmen als Ganzes mit seinen internen und externen Stakeholdern ein. Ausgewiesene Spezialisten diskutieren konkrete Frage- und Infrage-Stellungen zu bestehenden Konzepten und zeigen auf, durch welche Ansätze... more...

  • The Public Relations Strategic Toolkitby Alison Theaker; Heather Yaxley

    Taylor and Francis 2012; US$ 45.95

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements... more...

  • Das Spiel ohne Ball im Unternehmenby Peter Schlötter

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2008; US$ 20.08

    <!-- Generated by XStandard version 2.0.1.0 on 2015-03-30T22:43:27 --><p>Peter Schlötter zeigt, wie bei den bekannten sach- und personenzentrierten Konzepten die <strong>Kommunikations- und Arbeitsbeziehungen</strong> in einem <strong>&quot;blinden Fleck&quot;</strong> verborgen sind.</p><p>Dagegen... more...

  • Public Relations als Machtmanagementby Jan Lies

    Springer Fachmedien Wiesbaden 2012; US$ 79.99

    Das Machtmanagement als Bestandteil der modernen Ökonomie ist ein Thema, das in den Wirtschaftswissenschaften bislang zu wenig diskutiert wird. Jan Lies nimmt sich der aktuellen wissenschaftlichen Debatten an und konzipiert eine evolutions­ökonomische Theorie von PR als Instrument des Machtmanagements von Unter­nehmen. Der PR-Arbeit als Bestandteil... more...