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Public relations. Industrial publicity

Most popular at the top

  • Sponsor- and Country-Related Predictors of Sponsorship Effectivenessby Christian Lucas

    Springer Fachmedien Wiesbaden 2014; US$ 55.95

    Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in... more...

  • Authentisch und wertorientiert kommunizierenby Sandro Abbate

    Springer Fachmedien Wiesbaden 2014; US$ 4.69

    ​Sandro Abbate beschreibt die Positionierung, das Formulieren von Visionen und die Ausrichtung der Unternehmenskommunikation an eigenen Werten und veranschaulicht dies an diversen Beispielen. Die Entscheidung für ein Produkt oder eine Dienstleistung hängt heutzutage nicht mehr nur von Qualität und Preis ab, sondern auch von der Haltung eines Unternehmens... more...

  • Growing Brands Through Sponsorshipby Philip Gross

    Springer Fachmedien Wiesbaden 2014; US$ 63.79

    ​Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of... more...

  • Praxis des PR-Managementsby Jan Lies

    Springer Fachmedien Wiesbaden 2015; US$ 28.21

    Der Leser dieses Buches erhält nicht nur einen Überblick über PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.) und PR-Strategien (Positionierungsstrategien, Markenstrategie etc.). Ihm werden darüber hinaus auch handlungsrelevante Strukturen aufgezeigt, indem Public Relations („öffentliche Beziehungen“) als Umgebungsstrukturen... more...

  • Soziales Europa?by Alexandra Baum-Ceisig; Anne Faber

    VS Verlag für Sozialwissenschaften 2015; US$ 23.51

    In diesem Band gehen namhafte Wissenschaftlerinnen und Wissenschaftler der Frage nach, welche Zukunft der Wohlfahrtsstaat in Europa hat. more...

  • Public Relations As Relationship Managementby Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham

    Taylor and Francis 2015; US$ 62.95

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships,... more...

  • Mastering JIRAby Ravi Sagar

    Packt Publishing 2015; US$ 39.99

    If you are a JIRA administrator managing small-to-medium JIRA instances and want to learn how to manage enterprise-scale instances, then this book will help you expand your knowledge and equip you with advanced skills. Prior understanding of JIRA core concepts is required. more...

  • Brand, identity and corporate reputationby Ming Lim; Joana Machado; Oriol Iglesias; Piyush Sharma; Thomas Brashear Alejandro

    Emerald Publishing Limited 2015; US$ 199.00

    The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected... more...

  • Share This Tooby CIPR (Chartered Institute of Public Relations); Rob Brown; Stephen Waddington; Brian Solis

    Wiley 2013; US$ 32.00 US$ 27.99

    The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry,... more...

  • Pressearbeit für Dummiesby Oliver Erens

    Wiley 2012; US$ 21.95 US$ 19.50

    Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie f?r sich und beh?lt ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchf?hren und nachbereiten.... more...