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Public relations. Industrial publicity

Most popular at the top

  • Public Relations in Asia Pacificby Mary M. Devereux; Anne Peirson-Smith

    Wiley 2011; US$ 40.00

    Public Relations in Asia Pacific looks at the rapid expansion of the professional public relations industry in the Asia Pacific region. Authors Mary Devereux and Anne Peirson-Smith discuss the skills and experience required to navigate the cultural and geographical differences within the region in order to communicate effectively with stakeholders.... more...

  • INSIGHTS FOR MANAGERS FROM CONFUCIUS TO GANDHIby Harold Bierman; Donald Schnedeker

    World Scientific Publishing Company 2011; US$ 75.00

    This unique book brings together thoughts of great men and women, not found elsewhere as a complete set, that hold special interest for managers. The ideas contained within are universal and apply to all aspects of civilization; as such, they are relevant to both work and life. The book also provides prime examples of how influential thinkers use language... more...

  • A Stakeholder Approach to Issues Managementby Robert Boutilier

    Business Expert Press 2011; US$ 19.95

    The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application... more...

  • Pressearbeit für Dummiesby Oliver Erens

    Wiley 2012; US$ 21.95

    Dr. Oliver Erens ist Pressesprecher der Landesärztekammer Baden-Württemberg und Chefredakteur des Ärzteblattes. In seiner Freizeit leitet er den Zauberbuch-Verlag und gibt ein Fachmagazin für Zauberkünstler heraus, außerdem ist er Autor von »Zaubertricks für Dummies« und anderen Zauberbüchern. more...

  • Online Reputation Management For Dummiesby Lori Randall Stradtman

    Wiley 2012; US$ 19.99

    Lori Randall Stradtman (Watkinsville, GA) specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blogworld NYC May 2011, and she is a regular contributor to Social Media Examiner, BlogWorld, and Smart Brief. She regularly contributes as a guest lecturer at The University of Georgia in for both Public Relations and... more...

  • JIRA 4 Essentialsby Patrick Li

    Packt Publishing 2011; US$ 35.99

    Track bugs and issues and manage your software development projects with JIRA with this book and eBook more...

  • The Public Relations Strategic Toolkitby Alison Theaker; Heather Yaxley

    Taylor and Francis 2012; US$ 45.95

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements... more...

  • Das Spiel ohne Ball im Unternehmenby Peter Schlötter

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2008; US$ 19.52

    Mit der Metapher des Fußballspiels steht die Kommunikation im Unternehmen im Zentrum dieses Buches. Peter Schlötter zeigt, wie bei den bekannten sach- und personenzentrierten Konzepten die Kommunikations- und Arbeitsbeziehungen in einem "blinden Fleck" verborgen sind. Dagegen kann die Theorie sozialer Systeme von Niklas Luhmann - hier auch... more...

  • Organizational Identity in Practiceby Lin Lerpold; Davide Ravasi; Johan van Rekom; Guillaume Soenen

    Taylor and Francis 2012; US$ 67.95

    Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may... more...