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Most popular at the top
- Taylor and Francis 2014; US$ 54.95
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...
- Taylor and Francis 2014; US$ 54.95
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...
- SAGE Publications 2014; US$ 30.00
Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also... more...
- Springer Fachmedien Wiesbaden 2014; US$ 79.99
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in... more...
- Springer Fachmedien Wiesbaden 2014; US$ 9.99
?Sandro Abbate beschreibt die Positionierung, das Formulieren von Visionen und die Ausrichtung der Unternehmenskommunikation an eigenen Werten und veranschaulicht dies an diversen Beispielen. Die Entscheidung für ein Produkt oder eine Dienstleistung hängt heutzutage nicht mehr nur von Qualität und Preis ab, sondern auch von der Haltung eines Unternehmens... more...
- Springer Fachmedien Wiesbaden 2014; US$ 89.99
?Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of... more...
- Springer Fachmedien Wiesbaden 2015; US$ 44.99
Der Leser dieses Buches erhält nicht nur einen Überblick über PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.) und PR-Strategien (Positionierungsstrategien, Markenstrategie etc.). Ihm werden darüber hinaus auch handlungsrelevante Strukturen aufgezeigt, indem Public Relations (?öffentliche Beziehungen?) als Umgebungsstrukturen... more...
- Taylor and Francis 2015; US$ 62.95
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships,... more...
- Packt Publishing 2015; US$ 39.99
If you are a JIRA administrator managing small-to-medium JIRA instances and want to learn how to manage enterprise-scale instances, then this book will help you expand your knowledge and equip you with advanced skills. Prior understanding of JIRA core concepts is required. more...