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Public relations. Industrial publicity

Most popular at the top

  • Pressearbeit für Dummiesby Oliver Erens

    Wiley 2012; US$ 21.95

    Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchführen... more...

  • A Stakeholder Approach to Issues Managementby Robert Boutilier

    Business Expert Press 2011; US$ 19.95

    The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on the kind of empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application... more...

  • Online Reputation Management For Dummies®by Lori Randall Stradtman

    Wiley 2012; US$ 19.99

    More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your... more...

  • JIRA 4 Essentialsby Patrick Li

    Packt Publishing 2011; US$ 35.99

    Track bugs and issues and manage your software development projects with JIRA with this book and eBook more...

  • The Public Relations Strategic Toolkitby Alison Theaker; Heather Yaxley

    Taylor and Francis 2012; US$ 45.95

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements... more...

  • Das Spiel ohne Ball im Unternehmenby Peter Schlötter

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2008; US$ 20.08

    Mit der Metapher des Fußballspiels steht die Kommunikation im Unternehmen im Zentrum dieses Buches. Peter Schlötter zeigt, wie bei den bekannten sach- und personenzentrierten Konzepten die Kommunikations- und Arbeitsbeziehungen in einem "blinden Fleck" verborgen sind. Dagegen kann die Theorie sozialer Systeme von Niklas Luhmann - hier auch... more...

  • Organizational Identity in Practiceby Lin Lerpold; Davide Ravasi; Johan van Rekom; Guillaume Soenen

    Taylor and Francis 2012; US$ 67.95

    Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may... more...

  • Arbeitgeberattraktivität im demographischen Wandelby Jan Hauke Holste

    Springer 2012; US$ 39.99

    ?Neue Begrifflichkeiten und globale Trends prägen das Personalwesen im 21. Jahrhundert. Ziel dieses Buches ist es, die Begrifflichkeiten Employer Branding und Talent Management zu ergründen und sie durch eine Befragung verschiedener Generationen auch empirisch zu erforschen. Es soll darüber hinaus diskutiert werden, welche Kriterien... more...

  • Handbook of Public Relationsby Robert L. Heath

    SAGE Publications 2000; US$ 66.00

    The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. more...