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Public relations. Industrial publicity

Most popular at the top

  • Praxishandbuch Presse- und Öffentlichkeitsarbeitby Daniela Puttenat

    Springer Fachmedien Wiesbaden 2012; US$ 39.99

    Wie mache ich PR? Wie gelangen meine Unternehmensnachrichten oder Produktneuheiten in die Medien? Wie organisiere ich PR-Veranstaltungen und Kampagnen und wie kontrolliere ich den Erfolg meiner Arbeit? Woher bekomme ich Ideen für PR-Themen, die ankommen? Das Praxishandbuch PR und Öffentlichkeitsarbeit gibt einen umfassenden Überblick und viele praktische... more...

  • Arbeitgeberattraktivität im demographischen Wandelby Jan Hauke Holste

    Springer Fachmedien Wiesbaden 2012; US$ 39.99

    ?Neue Begrifflichkeiten und globale Trends prägen das Personalwesen im 21. Jahrhundert. Ziel dieses Buches ist es, die Begrifflichkeiten Employer Branding und Talent Management zu ergründen und sie durch eine Befragung verschiedener Generationen auch empirisch zu erforschen. Es soll darüber hinaus diskutiert werden, welche Kriterien Arbeitgeberattraktivität... more...

  • Handbook of Public Relationsby Robert L. Heath

    SAGE Publications 2000; US$ 66.00

    The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. more...

  • Public Relations and Communication Managementby Krishnamurthy Sriramesh; Ansgar Zerfass; Jeong-Nam Kim

    Taylor and Francis 2013; US$ 49.95

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations... more...

  • Strategic Public Relations Leadershipby Anne Gregory; Paul Willis

    Taylor and Francis 2013; US$ 49.95

    Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach... more...

  • Contemporary Perspectives on Corporate Marketingby John M.T. Balmer; Laura Illia; Almudena González del Valle Brena

    Taylor and Francis 2013; US$ 135.00

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic... more...

  • Share This Tooby CIPR (Chartered Institute of Public Relations); Brian Solis

    Wiley 2013; US$ 32.00

    The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry,... more...

  • Einstellungs- und Verhaltenswirkungen im Event-Sponsoringby Yvonne Siebert

    Springer Fachmedien Wiesbaden 2013; US$ 59.99

    ?Die Wirkungsweise des Event-Sponsorings bestmöglich zu verstehen, ist eine notwendige Voraussetzung für einen erfolgreichen Einsatz entsprechender Maßnahmen. Entscheidender Vorteil des Event-Sponsorings ist, dass Sponsoringbotschaften oftmals unterschwellig wirken und von Eventbesuchern nicht bewusst wahrgenommen werden. Um diese Besonderheit des... more...

  • A Guide to Preparing Cost-Effective Press Releasesby William Winston; Robert H Loeffler

    Taylor and Francis 2014; US$ 62.95

    A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on... more...

  • Macht Schlagzeilen!by Christian Maria Fischer

    Gabal Verlag 2010; US$ 22.70

    Werbung und PR leben von guten Ideen. Denn je origineller die Kampagne, je einzigartiger die Nachricht, desto größer das Echo in den Medien. Dieses Buch ist kein weiterer PR-Ratgeber, sondern eine Ideengeber. Der Autor hat 1000 PR-Ideen gesammelt, mit denen Firmen Schlagzeilen und Kunden neugierig gemacht haben. Übersichtlich geordnet in 15 Themenfelder... more...