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Public relations. Industrial publicity

Most popular at the top

  • Das Spiel ohne Ball im Unternehmenby Peter Schlötter

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2008; US$ 24.06

    Mit der Metapher des Fußballspiels steht die Kommunikation im Unternehmen im Zentrum dieses Buches. Peter Schlötter zeigt, wie bei den bekannten sach- und personenzentrierten Konzepten die Kommunikations- und Arbeitsbeziehungen in einem "blinden Fleck" verborgen sind. Dagegen kann die Theorie sozialer Systeme von Niklas Luhmann - hier auch... more...

  • INSIGHTS FOR MANAGERS FROM CONFUCIUS TO GANDHIby Harold Bierman; Donald Schnedeker

    World Scientific Publishing Company 2011; US$ 75.00

    This unique book brings together thoughts of great men and women, not found elsewhere as a complete set, that hold special interest for managers. The ideas contained within are universal and apply to all aspects of civilization; as such, they are relevant to both work and life. The book also provides prime examples of how influential thinkers use language... more...

  • Key Concepts in Public Relationsby Bob Franklin; Mike Hogan; Quentin Langley; Nick Mosdell; Elliot Pill

    SAGE Publications 2009; US$ 54.00

    'Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to... more...

  • 30 Minuten Mediencoachingby Henriette Frädrich

    Gabal Verlag 2011; US$ 6.56

    Als Experte in den Medien auftreten - das wünschen sich viele! Aber wie kommt man überhaupt "in die Medien"? Eine planvolle Medienakquise und eine zielgerichtete Selbstvermarktung sind dabei das A und O. Der eigene Internetauftritt ist heute unerlässlich, will man von den Redaktionen wahrgenommen werden. Das Buch gibt wertvolle Tipps für... more...

  • Pressearbeit für Dummiesby Oliver Erens

    Wiley 2012; US$ 21.95

    Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchführen... more...

  • Social Responsibilities of the Businessmanby Howard R. Bowen; Jean-Pascal Gond; Peter Geoffrey Bowen

    University of Iowa Press 2013; US$ 39.95

    Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and... more...

  • Organizations and the Media: Organizing in a Mediatized Worldby Josef Pallas; Lars Strannegård; Stefan Jonsson

    Taylor and Francis 2014; US$ 160.00

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...

  • Sponsorship in Marketing: Effective Communication through Sports, Arts and Eventsby T. Bettina Cornwell

    Taylor and Francis 2014; US$ 44.95

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice... more...

  • Public Relations and Communication Managementby Krishnamurthy Sriramesh; Ansgar Zerfass; Jeong-Nam Kim

    Taylor and Francis 2013; US$ 49.95

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations... more...

  • The Public Relations Strategic Toolkitby Alison Theaker; Heather Yaxley

    Taylor and Francis 2012; US$ 45.95

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements... more...