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- Springer 2013; US$ 59.99
Die Wirkungsweise des Event-Sponsorings bestmöglich zu verstehen, ist eine notwendige Voraussetzung für einen erfolgreichen Einsatz entsprechender Maßnahmen. Entscheidender Vorteil des Event-Sponsorings ist, dass Sponsoringbotschaften oftmals unterschwellig wirken und von Eventbesuchern nicht bewusst wahrgenommen werden. Um diese Besonderheit... more...
- Taylor and Francis 2014; US$ 62.95
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on... more...
- Taylor and Francis 2014; US$ 59.95
In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication:... more...
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second EditionBusiness Expert Press 2014; US$ 19.95
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...
- Taylor and Francis 2014; US$ 49.95
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies,... more...
- Springer 2014; US$ 49.99
?Viele Unternehmen haben die Notwendigkeit der Integrierten Kommunikation erkannt und setzen in vielfaltiger Form auf dieses Erfolgskonzept. Die Autoren nehmen eine Bestandsaufnahme der Integrierten Kommunikation in der Praxis vor. Grundlage ist eine empirische Untersuchung von Unternehmen im deutschsprachigen Raum auf Basis einer schriftlichen Befragung.... more...
- Taylor and Francis 2014; US$ 155.00
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...
- Taylor and Francis 2014; US$ 160.00
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...
- Penguin Group US 2008; US$ 25.95
An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty... more...
- Edward Elgar Publishing 2011; US$ 40.00
This impressive new volume uniquely focuses on the phenomenon of media clusters and is designed to inform policy makers, scholars, and media practitioners about the underlying challenges of media firm agglomerations, their potential, and their effects. Including an array of distinguished contributors, this book explores the rationale and purpose of... more...