The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry...

New to

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Public relations. Industrial publicity

Most popular at the top

  • Praxis des PR-Managementsby

    Springer Fachmedien Wiesbaden 2015; US$ 39.99

    Der Leser dieses Buches erhält nicht nur einen Überblick über PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.) und PR-Strategien (Positionierungsstrategien, Markenstrategie etc.). Ihm werden darüber hinaus auch handlungsrelevante Strukturen aufgezeigt, indem Public Relations (?öffentliche Beziehungen?) als Umgebungsstrukturen... more...

  • Soziales Europa?by

    VS Verlag für Sozialwissenschaften 2015; US$ 69.99

    In diesem Band gehen namhafte Wissenschaftlerinnen und Wissenschaftler der Frage nach, welche Zukunft der Wohlfahrtsstaat in Europa hat. more...

  • Brand, identity and corporate reputationby Ming Lim; Joana Machado; Oriol Iglesias; Piyush Sharma; Thomas Brashear Alejandro

    Emerald Group Publishing Limited 2015; US$ 199.00

    The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected... more...

  • Mastering JIRAby Ravi Sagar

    Packt Publishing 2015; US$ 39.99

    If you are a JIRA administrator managing small-to-medium JIRA instances and want to learn how to manage enterprise-scale instances, then this book will help you expand your knowledge and equip you with advanced skills. Prior understanding of JIRA core concepts is required. more...

  • Public Relations As Relationship Managementby Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham

    Taylor and Francis 2015; US$ 62.95

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships,... more...

  • Positioning Theory and Strategic Communicationby Melanie James

    Taylor and Francis 2014; US$ 54.95

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...

  • Public Relations Leaders as Sensemakersby Bruce K. Berger; Juan Meng

    Taylor and Francis 2014; US$ 52.95

    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies,... more...

  • Organizations and the Mediaby Josef Pallas; Lars Strannegård; Stefan Jonsson

    Taylor and Francis 2014; US$ 54.95

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...

  • Praxishandbuch Presse- und Öffentlichkeitsarbeitby Daniela Puttenat

    Springer Fachmedien Wiesbaden 2012; US$ 39.99

    Wie mache ich PR? Wie gelangen meine Unternehmensnachrichten oder Produktneuheiten in die Medien? Wie organisiere ich PR-Veranstaltungen und Kampagnen und wie kontrolliere ich den Erfolg meiner Arbeit? Woher bekomme ich Ideen für PR-Themen, die ankommen? Das Praxishandbuch PR und Öffentlichkeitsarbeit gibt einen umfassenden Überblick und viele praktische... more...

  • Profil durch PRby Wolfgang Immerschitt

    Gabler Verlag 2009; US$ 49.99

    Unternehmen, die erfolgreich im Markt bestehen wollen, brauchen ein klares Profil mit deutlichen Konturen, um sich von der Masse abzuheben. Hier ist die Unternehmenskommunikation gefordert. ?Profil durch PR? zeigt, wie Kommunikationsaktivitäten strategisch geplant und vernetzt werden, welche Rolle dabei die Firmenchefs spielen, wie CEO-Kommunikation... more...