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Public relations. Industrial publicity

Most popular at the top

  • Positioning Theory and Strategic Communicationby Melanie James

    Taylor and Francis 2014; US$ 155.00

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...

  • Strategic Financial and Investor Communicationby Ian Westbrook

    Taylor and Francis 2014; US$ 59.95

    In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication:... more...

  • Organizations and the Mediaby Josef Pallas; Lars Strannegård; Stefan Jonsson

    Taylor and Francis 2014; US$ 160.00

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...

  • The Income Approach to Property Valuationby Andrew Baum; Nick Nunnington; David Mackmin

    Taylor and Francis 2012; US$ 66.95

    This classic text has been updated to meet the needs of today?s students. It has been revised in line with the 2011 seventh edition of the RICS Valuation Standards and covers the latest valuation techniques including the important area of investment appraisals. It will help readers understand the complex world of property valuation, in particular:... more...

  • Organizational Identity in Practiceby Lin Lerpold; Davide Ravasi; Johan van Rekom; Guillaume Soenen

    Taylor and Francis 2012; US$ 67.95

    Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may... more...

  • Public Relations Leaders as Sensemakersby Bruce K. Berger; Juan Meng

    Taylor and Francis 2014; US$ 49.95

    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies,... more...

  • Negotiating Developmentby F. Ennis; Frank Ennis; P. Healey; Prof Patsy Healey; M. Purdue

    Taylor and Francis 2002; US$ 180.00

    Planning gain is the legal process by which property development is linked to social provisions. This book examines the rationale for planning gain and development obligations and reviews the practice of development negotiation through a wide range of case histories. more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson

    Rowmark 2004; US$ 17.99

    A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

  • Winning Reputationsby Chris Genasi

    Palgrave Macmillan 2001; US$ 75.00

    This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling... more...