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Public relations. Industrial publicity

Most popular at the top

  • Corporate Public Affairsby Otto Lerbinger

    Taylor and Francis 2006; US$ 76.95

    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the... more...

  • Corporate Community Relationsby Edmund M. Burke

    Greenwood Publishing Group 1999; US$ 103.00

    This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. more...

  • Organisational Culture and Contextby Institute of Leadership & Management

    Taylor and Francis 2007; US$ 37.95

    With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks... more...

  • Managing Corporate Reputation and Riskby Dale Neef

    Taylor and Francis 2012; US$ 54.95

    With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the public. Yet despite the critical importance of maintaining... more...

  • Reconfiguring Public Relationsby David McKie; Debashish Munshi

    Taylor and Francis 2001; US$ 54.95

    This book reconfigures the field of public relations so that it can better engage with the changing world of the 21 st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.... more...

  • Managing Corporate Reputationby Croft & Dalton

    Thorogood Publishing 2003; US$ 64.95

    Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively. more...

  • The PR Practitioner's Desktop Guideby Caroline Black

    Thorogood Publishing 2002; US$ 29.95

    This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles. more...

  • New Strategies for Reputation Managementby Andrew Griffin

    Kogan Page 2009; US$ 29.95

    This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals... more...

  • Organizational Perception Managementby Kimberly D. Elsbach

    Taylor and Francis 2014; US$ 43.95

    This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused... more...

  • Planning in Britainby Andrew Gilg

    SAGE Publications 2005; US$ 48.00

    This accessible textbook offers the first critical introduction to the UK's urban and rural planning policy. Andrew Gilg explains and evaluates policy development at each of the key stages: Objectives: what is the aim of planning in the UK? Methods: how appropriate is UK planning legislation? Procedures: how effective are the planning... more...