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Public relations. Industrial publicity

Most popular at the top

  • Organizations and the Mediaby Josef Pallas; Lars Strannegård; Stefan Jonsson

    Taylor and Francis 2014; US$ 160.00

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...

  • Krisen im Sport und ihre Imagewirkung auf die Sponsorenby Fritjof Lemân

    Tectum Verlag 2014; US$ 34.32

    Sportsponsoring bietet Unternehmen die Möglichkeit, ihr Image zu verbessern und durch einen Imagetransfer positive Assoziationen und Emotionen von den gesponserten Sportlern und Vereinen auf sich zu übertragen. Doch was passiert, wenn die Schattenseiten des Profisports zutage treten? Wie wirken sich Doping-Fälle, Wettskandale oder persönliche Verfehlungen... more...

  • Sponsor- and Country-Related Predictors of Sponsorship Effectivenessby Christian Lucas

    Springer Fachmedien Wiesbaden 2014; US$ 79.99

    Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in... more...

  • Authentisch und wertorientiert kommunizierenby Sandro Abbate

    Springer Fachmedien Wiesbaden 2014; US$ 9.99

    ?Sandro Abbate beschreibt die Positionierung, das Formulieren von Visionen und die Ausrichtung der Unternehmenskommunikation an eigenen Werten und veranschaulicht dies an diversen Beispielen. Die Entscheidung für ein Produkt oder eine Dienstleistung hängt heutzutage nicht mehr nur von Qualität und Preis ab, sondern auch von der Haltung eines Unternehmens... more...

  • Growing Brands Through Sponsorshipby Philip Gross

    Springer Fachmedien Wiesbaden 2014; US$ 89.99

    ?Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of... more...

  • Die PR- und Pressefibelby Norbert Schulz-Brudhoel; Katja Fürstenau

    Frankfurter Societäts-Medien 2008; US$ 25.87

    Wer Public Relations macht, braucht die Medien - dabei ist es völlig gleich, ob global tätige Unternehmen ihre Aktienkunden ansprechen oder Sozialverbände um Spenden werben. Wer in unserer pluralistischen Gesellschaft Interessen vertritt, wird ohne Presse, Funk, Fernsehen und die Neuen Medien nicht wahrgenommen. Doch hilft das Gießkannen- Prinzip... more...

  • Encyclopedia of Public Relationsby Robert L. Heath

    SAGE Publications 2013; US$ 272.00

    Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. more...

  • Pressearbeit für Dummiesby Oliver Erens

    Wiley 2012; US$ 21.95

    Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. Er zeigt Ihnen, wie Sie Presseverteiler sowie Netzwerke aufbauen und pflegen, Meldungen verfassen, Pressekonferenzen vorbereiten, durchführen... more...

  • Online Reputation Management For Dummies®by Lori Randall Stradtman

    Wiley 2012; US$ 19.99

    More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your... more...

  • Unleashing the Power of PRby Mark Weiner

    Wiley 2006; US$ 29.95

    Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization?s ROI.... more...