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Public relations. Industrial publicity

  • Authentisch und wertorientiert kommunizierenby Sandro Abbate

    Springer Fachmedien Wiesbaden 2014; US$ 4.56

    ?Sandro Abbate beschreibt die Positionierung, das Formulieren von Visionen und die Ausrichtung der Unternehmenskommunikation an eigenen Werten und veranschaulicht dies an diversen Beispielen. Die Entscheidung für ein Produkt oder eine Dienstleistung hängt heutzutage nicht mehr nur von Qualität und Preis ab, sondern auch von der Haltung eines Unternehmens... more...

  • Identity Is Destinyby Laurence Ackerman

    Berrett-Koehler Publishers 2000; US$ 27.95

    In this time when "change is everything," leaders and people at all levels of organizations need guideposts to live, work and grow by - unshakable principles that can be relied upon implicitly, irrespective of how much technology and globalization drive people to change. Today, organizations and individuals alike need a compass with which to set a... more...

  • Planning, Public Policy and Property Marketsby David Adams; Craig Watkins; Michael White

    Wiley 2008; US$ 182.00 US$ 157.73

    The focus of this book is on how public policy - and especially the planning system - both shapes and reflects the essential characteristics of land and property markets. It challenges the common misconceptions that property markets operate in isolation from public policy and that planning permission is the only significant form of state intervention... more...

  • Strategic Public Relations Managementby Erica Weintraub Austin; Bruce E Pinkleton

    Taylor and Francis 2015; US$ 78.95

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate... more...

  • Contemporary Perspectives on Corporate Marketingby John M.T. Balmer; Laura Illia; Almudena González del Valle Brena

    Taylor and Francis 2013; US$ 54.95

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development... more...

  • The Income Approach to Property Valuationby Andrew Baum; David Mackmin; Nick Nunnington

    Taylor and Francis 2012; US$ 66.95

    This classic text has been updated to meet the needs of today?s students. It has been revised in line with the 2011 seventh edition of the RICS Valuation Standards and covers the latest valuation techniques including the important area of investment appraisals. It will help readers understand the complex world of property valuation, in particular:... more...

  • Soziales Europa?by Alexandra Baum-Ceisig; Anne Faber

    VS Verlag für Sozialwissenschaften 2015; US$ 48.48

    In diesem Band gehen namhafte Wissenschaftlerinnen und Wissenschaftler der Frage nach, welche Zukunft der Wohlfahrtsstaat in Europa hat. more...

  • Radically Transparentby Andy Beal; Judy Strauss

    Wiley 2009; US$ 29.99 US$ 17.99

    The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for... more...

  • Free Market Missionariesby Sharon Beder

    Taylor and Francis 2012; US$ 50.00

    In her recent book Suiting Themselves, bestselling author Sharon Beder exposed how the global corporate elite have brazenly rewritten the rules of the global economy to line their pockets. In this new book she trains her sights on the insidious underbelly of this global trend to show how they have also orchestrated a mass propaganda campaign to manipulate... more...

  • Public Relations Leaders as Sensemakersby Bruce K. Berger; Juan Meng

    Taylor and Francis 2014; US$ 52.95

    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies,... more...