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- Springer Fachmedien Wiesbaden 2014; US$ 9.99
?Sandro Abbate beschreibt die Positionierung, das Formulieren von Visionen und die Ausrichtung der Unternehmenskommunikation an eigenen Werten und veranschaulicht dies an diversen Beispielen. Die Entscheidung für ein Produkt oder eine Dienstleistung hängt heutzutage nicht mehr nur von Qualität und Preis ab, sondern auch von der Haltung eines Unternehmens... more...
- Wiley 2008; US$ 176.00
The focus of this book is on how public policy - and especially the planning system - both shapes and reflects the essential characteristics of land and property markets. It challenges the common misconceptions that property markets operate in isolation from public policy and that planning permission is the only significant form of state intervention... more...
- Erich Schmidt Verlag 2011; US$ 22.69
Hauptbeschreibung Sachinvestitionen in die Bestandserhaltung und -entwicklung zählen zu den elementaren Garanten der Leistungsfähigkeit jedes Unternehmens. Entsprechend hoch ist der Stellenwert, welcher der Prüfung von Sachinvestitionen hinsichtlich ihrer wirtschaftlichen und regelkonformen Durchführung zukommt. Der Leitfaden bündelt das umfassende... more...
- Taylor and Francis 2015; US$ 74.95
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate... more...
- Taylor and Francis 2013; US$ 135.00
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic... more...
- Taylor and Francis 2009; US$ 62.95
* Author of high repute, both in academia and business * Clearly written, accessible and completely revised for investors, managers, advisors and students * Highly topical in today?s challenging market conditions This book uniquely combines academic literature and practical experience to provide a straightforward and integrated view on global real... more...
- Taylor and Francis 2012; US$ 66.95
This classic text has been updated to meet the needs of today?s students. It has been revised in line with the 2011 seventh edition of the RICS Valuation Standards and covers the latest valuation techniques including the important area of investment appraisals. It will help readers understand the complex world of property valuation, in particular:... more...
- Wiley 2009; US$ 29.99
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for... more...
- Taylor and Francis 2012; US$ 50.00
In her recent book Suiting Themselves, bestselling author Sharon Beder exposed how the global corporate elite have brazenly rewritten the rules of the global economy to line their pockets. In this new book she trains her sights on the insidious underbelly of this global trend to show how they have also orchestrated a mass propaganda campaign to manipulate... more...