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Public relations. Industrial publicity

  • Organizations and the Mediaby Josef Pallas; Lars Strannegård; Stefan Jonsson

    Taylor and Francis 2014; US$ 160.00

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...

  • Sponsorship in Marketingby T. Bettina Cornwell

    Taylor and Francis 2014; US$ 44.95

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice... more...

  • Krisen im Sport und ihre Imagewirkung auf die Sponsorenby Fritjof Lemân

    Tectum Verlag 2014; US$ 40.19

    Sportsponsoring bietet Unternehmen die Möglichkeit, ihr Image zu verbessern und durch einen Imagetransfer positive Assoziationen und Emotionen von den gesponserten Sportlern und Vereinen auf sich zu übertragen. Doch was passiert, wenn die Schattenseiten des Profisports zutage treten? Wie wirken sich Doping-Fälle, Wettskandale oder persönliche Verfehlungen... more...

  • Organizational Perception Managementby Kimberly D. Elsbach

    Taylor and Francis 2014; US$ 43.95

    This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused... more...

  • Die PR- und Pressefibelby Norbert Schulz-Bruhdoel; Katja Fürstenau

    FAZ Institut 2014; US$ 26.79

    Wer Public Relations macht, braucht die Medien - dabeiist es völlig gleich, ob global tätige Unternehmen ihreAktienkunden ansprechen oder Sozialverbände um Spendenwerben. Wer in unserer pluralistischen Gesellschaft Interessenvertritt, wird ohne Presse, Funk, Fernsehen und die NeuenMedien nicht wahrgenommen. Doch hilft das Gießkannen-Prinzip da wenig.... more...

  • Positioning Theory and Strategic Communicationby Melanie James

    Taylor and Francis 2014; US$ 145.00

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2014; US$ 37.50

    Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively... more...

  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Editionby David Michaelson; Don W. Stacks

    Business Expert Press 2014; US$ 19.95

    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...

  • Public Relations Leaders as Sensemakersby Bruce K. Berger; Juan Meng

    Taylor and Francis 2014; US$ 49.95

    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies,... more...

  • Strategic Financial and Investor Communicationby Ian Westbrook

    Taylor and Francis 2014; US$ 59.95

    In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication:... more...