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- Taylor and Francis 2014; US$ 79.95
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate,... more...
- Taylor and Francis 2014; US$ 62.95
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on... more...
- Wiley 2013; US$ 26.95
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry,... more...
- Taylor and Francis 2013; US$ 53.95
The first edition of this seminal book was written at a time of rapidly growing interest in the potential for land use planning to deliver sustainable development, and explored the connections between the two and implications for public policy. In the decade since the book was first conceived, environmental imperatives have risen still further up... more...
- Springer 2013; US$ 59.99
Die Wirkungsweise des Event-Sponsorings bestmöglich zu verstehen, ist eine notwendige Voraussetzung für einen erfolgreichen Einsatz entsprechender Maßnahmen. Entscheidender Vorteil des Event-Sponsorings ist, dass Sponsoringbotschaften oftmals unterschwellig wirken und von Eventbesuchern nicht bewusst wahrgenommen werden. Um diese Besonderheit... more...
- Taylor and Francis 2013; US$ 125.00
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic... more...
- Taylor and Francis 2013; US$ 45.95
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach... more...
- Taylor and Francis 2013; US$ 99.95
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society,... more...
- Taylor and Francis 2013; US$ 49.95
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations... more...
- Packt Publishing 2013; US$ 35.99
JIRA 5.x Development Cookbook is part of Packt's Cookbook series. A Packt Cookbook contains step-by-step recipes for solutions to the most important problems you face when working with a topic.Inside this Cookbook you will find:A straightforward and easy-to-follow format.A selection of the most important tasks and problems.Carefully organized instructions... more...