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Public relations. Industrial publicity

  • Public Relations As Relationship Managementby Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham

    Taylor and Francis 2015; US$ 59.95

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships,... more...

  • Social Media Rules of Engagementby Nicole Matejic

    Wiley 2015; US$ 19.95

    Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original,... more...

  • Reputation Managementby John Doorley; Helio Fred Garcia

    Taylor and Francis 2015; US$ 69.95

    Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides... more...

  • Strategic Public Relations Managementby Erica Weintraub Austin; Bruce E Pinkleton

    Taylor and Francis 2015; US$ 74.95

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate... more...

  • PR 2.0by John Friedman

    DoSustainability 2015; US$ 45.00

    This book will help you create an effective engagement plan that will provide the powerful combination of living your values and telling an authentic story, while leveraging the true value of social and digital media. more...

  • The Small Entrepreneur in Fragile and Conflict-Affected Situationsby John Speakman; Annoula Rysova

    World Bank Publications 2015; US$ 19.99

    This report is part of a broader effort by the World Bank Group to understand the motives and challenges of small entrepreneurs in fragile and conflict-affected situations (FCS). The report's key finding is that, compared to entrepreneurs elsewhere, entrepreneurs in FCS have different characteristics, face significantly different challenges, and... more...

  • Growing Brands Through Sponsorshipby Philip Gross

    Springer Fachmedien Wiesbaden 2014; US$ 89.99

    ?Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of... more...

  • Sponsor- and Country-Related Predictors of Sponsorship Effectivenessby Christian Lucas

    Springer Fachmedien Wiesbaden 2014; US$ 79.99

    Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in... more...

  • What's Your Business?by Dr Claire T Tomlins

    Ashgate Publishing Ltd 2014; US$ 129.95

    What’s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace,... more...