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Public relations. Industrial publicity

  • Mastering JIRAby Ravi Sagar

    Packt Publishing 2015; US$ 39.99

    If you are a JIRA administrator managing small-to-medium JIRA instances and want to learn how to manage enterprise-scale instances, then this book will help you expand your knowledge and equip you with advanced skills. Prior understanding of JIRA core concepts is required. more...

  • Public Relations As Relationship Managementby Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham

    Taylor and Francis 2015; US$ 59.95

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships,... more...

  • Social Media Rules of Engagementby Nicole Matejic

    Wiley 2015; US$ 19.95

    Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original,... more...

  • Brand, identity and corporate reputationby Ming Lim; Joana Machado; Oriol Iglesias; Piyush Sharma; Thomas Brashear Alejandro

    Emerald Group Publishing Limited 2015; US$ 199.00

    The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected... more...

  • Praxis des PR-Managementsby

    Springer Fachmedien Wiesbaden 2015; US$ 39.99

    Der Leser dieses Buches erhält nicht nur einen Überblick über PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.) und PR-Strategien (Positionierungsstrategien, Markenstrategie etc.). Ihm werden darüber hinaus auch handlungsrelevante Strukturen aufgezeigt, indem Public Relations (?öffentliche Beziehungen?) als Umgebungsstrukturen... more...

  • Soziales Europa?by

    VS Verlag für Sozialwissenschaften 2015; US$ 69.99

    In diesem Band gehen namhafte Wissenschaftlerinnen und Wissenschaftler der Frage nach, welche Zukunft der Wohlfahrtsstaat in Europa hat. more...

  • Reputation Managementby John Doorley; Helio Fred Garcia

    Taylor and Francis 2015; US$ 69.95

    Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides... more...

  • Strategic Public Relations Managementby Erica Weintraub Austin; Bruce E Pinkleton

    Taylor and Francis 2015; US$ 74.95

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate... more...

  • Selected Essays on Corporate Reputation and Social Mediaby Markus Kick

    Springer Fachmedien Wiesbaden 2015; US$ 79.99

    ?In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to... more...

  • PR 2.0by John Friedman

    DoSustainability 2015; US$ 45.00

    This book will help you create an effective engagement plan that will provide the powerful combination of living your values and telling an authentic story, while leveraging the true value of social and digital media. more...