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  • Brainketingby Liliana Alvarado de Marsano

    Editorial UPC 2015; US$ 10.00

    El marketing necesita mirar a la persona para entender sus percepciones y emociones. En esta difícil tarea el marketing, la psicología, la antropología, la sociología y la biología —entre otras ciencias— se consolidan dentro del neuromarketing. Brainketing es resultado de años de experiencia de Liliana Alvarado cuestionando la forma de ver y entender... more...

  • Mastering Incoming Sales Callsby Nigel Allan

    Woodslane Press 2009; US$ 14.99

    Every incoming call is not just a possible customer, but a probable customer. They are a hot opportunity that has come knocking at the door, and are the most likely buyers any business will encounter. Converting them into sales can be easy, but only if you manage the calls properly! more...

  • High-Profit Prospectingby Mark Hunter; Jeb Blout; Mike Weinberg

    AMACOM 2016; US$ 16.95

    Sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices High-Profit Prospecting puts the power back where it belongs—in your hands. Follow its formula and start bringing in valuable new business. more...

  • Sales EQby Jeb Blount; Anthony Iannarino

    Wiley 2017; US$ 27.00 US$ 23.99

    The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging... more...

  • Combo Prospectingby Tony J. HUGHES

    AMACOM 2018; US$ 16.99

    Unleash a killer combination of old and new sales strategies. Old-school prospecting tactics or new-school techniques alone won’t provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today’s new breed of Chief Executive... more...

  • Business-to-Business Marketingby Mark Eardley; Charlie Stewart

    Penguin Random House South Africa 2016; US$ 12.00

    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do... more...

  • Lessons from 100,000 Cold Callsby Stewart Rogers

    Sourcebooks, Inc. 2008; US$ 10.95

    Stewart Rogers has made 100,000 cold calls…and lived to tell about it. more...

  • Professionell telefonieren für Dummies Das Pocketbuchby Ré Bergevin; al; Karen Leland; Keith Bailey

    Wiley 2012; US$ 6.50 US$ 5.85

    Sie sollen am Telefon Kunden ?berzeugen oder gar mit Beschwerden fertig werden? Sie m?chten dabei professionell und rundum souver?n auftreten? "Professionell telefonieren f?r Dummies" gibt Ihnen zun?chst Ihren pers?nlichen Telefonknigge an die Hand, zeigt Ihnen, wie Sie mit richtigem Sprechtempo und Tonfall Vertrauen zum Anrufer aufbauen. Dann geht... more...

  • Smart Sales Managerby Josiane Chriqui Feigon

    AMACOM 2013; US$ 24.95

    Lead your team to success in the new Sales 2.0 world. more...

  • Increase Online Sales Through Viral Social Networkingby Stephen Woessner

    Atlantic Publishing Group 2011; US$ 15.95

    Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building... more...