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  • The Art of Influencing and Sellingby Ardi Kolah

    Kogan Page 2013; US$ 29.99

    This book will help you to use tried and tested no-fuss sales techniques to approach prospective customers and clients without them wanting to run a mile! We'll give you the confidence to write and deliver effective sales material and presentations as well as positively negotiate and close the sale. You'll learn how to make intelligent use of databases... more...

  • Developments in the Call Centre Industryby Julia Connell; John Burgess

    Taylor and Francis 2006; US$ 54.95

    Over the past ten years there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since the mid 1990s. Yet the footloose and global nature of the industry means that jobs will always be susceptible to outsourced operations, ICT developments,... more...

  • Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketingby Nicole Meyer

    Diplomica Verlag 2014; US$ 32.91

    Die voranschreitende Globalisierung und Weiterentwicklungen der Informations- und Kommunikationstechnologien haben die Gesellschaft und das Konsumentenverhalten nachhaltig verändert und geprägt. Mobilität und Individualisierung zählen heute zu den zentralen Charaktereigenschaften der Gesellschaft. Standardisierte Massenbotschaften finden immer weniger... more...

  • Telephone Sales For Dummiesby Dirk Zeller

    Wiley 2011; US$ 19.99

    Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Packed with techniques, scripts, and dialogues, this hands-on,... more...

  • Call Center Operationby Duane Sharp

    Elsevier Science 2003; US$ 62.95

    Every customer-facing corporation has at least one call center. In the United States, call centers handle a billion calls per year. Call Center Operation gives you complete coverage of the critical issues involved in the design, implementation, organization, and management of a customer call center. Sharp provides information on advanced technology... more...