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Telemarketing

  • The Conversion Codeby Chris Smith

    Wiley 2016; US$ 25.00

    "If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct... more...

  • Business-to-Business Marketingby Mark Eardley; Charlie Stewart

    Penguin Random House South Africa 2016; US$ 12.00

    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers? expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today?s corporate decision-makers still need to know who you are, what you do... more...

  • Fanatical Prospectingby Jeb Blount; Mike Weinberg

    Wiley 2015; US$ 21.00

    Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development?prospecting. The brutal fact is the number one... more...

  • 99 Tipps für erfolgreiche Telefonateby Claudia Fischer

    Gabal Verlag 2015; US$ 19.54

    Kurz und knackig bringt Telefonexpertin Claudia Fischer die wichtigsten Erfolgsregeln für Telefonate auf den Punkt. Kein Buch, das man von vorne bis hinten durchlesen muss, sondern ein Angebot an den Leser, sich nach und nach die essentiellen Themen praktisch zu erarbeiten - von den Akquise-Hürden über Konferenzcall bis Zuhörsignale. Gerade im Zeitalter... more...

  • Brainketingby Liliana Alvarado de Marsano

    Editorial UPC 2015; US$ 10.00

    El marketing necesita mirar a la persona para entender sus percepciones y emociones. En esta difícil tarea el marketing, la psicología, la antropología, la sociología y la biología ?entre otras ciencias? se consolidan dentro del neuromarketing. Brainketing es resultado de años de experiencia de Liliana Alvarado cuestionando la forma de ver y entender... more...

  • Summary: Loyalty.Com - Frederick Newellby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Frederick Newell's book: "Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing". This summary of the ideas from Frederick Newell's book "Loyalty.Com" shows how Customer Relationship Management is the process of making it easier and easier for customers to do business with you because you understand... more...

  • Haftung für den Missbrauch von Zugangsdaten im Internetby Michael Müller-Brockhausen

    Nomos Verlagsgesellschaft 2014; US$ 126.05

    Mit einem bei der Diskussion oft fehlendem Blick auf die technischen Grundlagen untersucht der Autor die Haftung des Account-Inhabers für missbräuchliche Handlungen eines Dritten über Accounts im Internet. Neben der materiellen Frage der Haftung auf Erfüllung oder Schadensersatz behandelt die Arbeit die prozessuale Frage von Beweiserleichterungen.... more...

  • Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketingby Nicole Meyer

    Diplomica Verlag 2014; US$ 32.67

    Die voranschreitende Globalisierung und Weiterentwicklungen der Informations- und Kommunikationstechnologien haben die Gesellschaft und das Konsumentenverhalten nachhaltig verändert und geprägt. Mobilität und Individualisierung zählen heute zu den zentralen Charaktereigenschaften der Gesellschaft. Standardisierte Massenbotschaften finden immer weniger... more...

  • Smart Sales Managerby Josiane Chriqui Feigon

    AMACOM 2013; US$ 24.95

    Lead your team to success in the new Sales 2.0 world. more...

  • Summary: Changing the Channel - Michael Masterson and MaryEllen Tribbyby BusinessNews Publishing

    Primento Digital 2013; US$ 5.99

    Complete summary of Michael Masterson and MaryEllen Tribby's book: Changing the Channel: 12 Easy Ways to Make Millions for Your Business". This summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary... more...