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- Wiley 2017; US$ 27.00 US$ 23.99
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging... more...
- Primento Digital Publishing 2017; US$ 5.99
Découvrez les qualités essentielles d'un bon community manager. Alors que de nombreux livres sur le community management se contentent de propos très généraux, cet ouvrage vous donne des conseils avancés et des exemples concrets afin d'améliorer au quotidien votre communication 2.0. Il ne s'agit pas d'un livre d'initiation, mais bien de techniques... more...
- AMACOM 2016; US$ 16.95
Sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices High-Profit Prospecting puts the power back where it belongs?in your hands. Follow its formula and start bringing in valuable new business. more...
- Wiley 2016; US$ 25.00 US$ 21.99
"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct... more...
- Penguin Random House South Africa 2016; US$ 12.00
The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers? expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today?s corporate decision-makers still need to know who you are, what you do... more...
- Wiley 2015; US$ 21.00 US$ 18.50
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number... more...
- Editorial UPC 2015; US$ 10.00
El marketing necesita mirar a la persona para entender sus percepciones y emociones. En esta difícil tarea el marketing, la psicología, la antropología, la sociología y la biología ?entre otras ciencias? se consolidan dentro del neuromarketing. Brainketing es resultado de años de experiencia de Liliana Alvarado cuestionando la forma de ver y entender... more...
- Kogan Page 2013; US$ 20.64
Driving more profitable sales isn't down to luck. The Art of Influencing and Selling shows how following simple but effective sales techniques delivers profitable bottom-line results every time. Crammed full of practical sales tips, it's written for those who may lack confidence in selling but who can become successful in selling and even enjoy it. more...
- Palgrave Macmillan 2012; US$ 30.00
Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. more...