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- Wiley 2016; US$ 25.00 US$ 15.00
"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct... more...
- Penguin Random House South Africa 2016; US$ 12.00
The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers? expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today?s corporate decision-makers still need to know who you are, what you do... more...
- Wiley 2015; US$ 21.00 US$ 12.60
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number... more...
- Editorial UPC 2015; US$ 10.00
El marketing necesita mirar a la persona para entender sus percepciones y emociones. En esta difícil tarea el marketing, la psicología, la antropología, la sociología y la biología ?entre otras ciencias? se consolidan dentro del neuromarketing. Brainketing es resultado de años de experiencia de Liliana Alvarado cuestionando la forma de ver y entender... more...
- Primento Digital 2014; US$ 5.99
Complete summary of Frederick Newell's book: "Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing". This summary of the ideas from Frederick Newell's book "Loyalty.Com" shows how Customer Relationship Management is the process of making it easier and easier for customers to do business with you because you understand... more...
- Primento Digital 2013; US$ 5.99
Complete summary of Michael Masterson and MaryEllen Tribby's book: Changing the Channel: 12 Easy Ways to Make Millions for Your Business". This summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary... more...
- Kogan Page 2013; US$ 29.95
Driving more profitable sales isn't down to luck. The Art of Influencing and Selling shows how following simple but effective sales techniques delivers profitable bottom-line results every time. Crammed full of practical sales tips, it's written for those who may lack confidence in selling but who can become successful in selling and even enjoy it. more...
- Palgrave Macmillan 2012; US$ 30.00
Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. more...
- Wiley 2012; US$ 6.50 US$ 4.55
Sie sollen am Telefon Kunden überzeugen oder gar mit Beschwerden fertig werden? Sie möchten dabei professionell und rundum souverän auftreten? "Professionell telefonieren für Dummies" gibt Ihnen zunächst Ihren persönlichen Telefonknigge an die Hand, zeigt Ihnen, wie Sie mit richtigem Sprechtempo und Tonfall Vertrauen zum Anrufer aufbauen. Dann geht... more...