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Advertising

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  • Global Advertising - Insights from Multiple Marketsby Shintaro Okazaki; Barbara Mueller

    Emerald Group Publishing Limited 2007; US$ 199.00

    The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews – one focusing on cross-cultural research published during the past decade, the other exploring advertising standardization research at the regional level. Managerial considerations are also... more...

  • The Clock That Had No Handsby Herbert Kaufman

    The Floating Press 1908; US$ 5.99

    Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...

  • Einführung in die Wahrnehmungs-, Lern- und Werbe-Psychologieby Horst Otto Mayer

    De Gruyter 2005; US$ 42.00

    Das Werk führt in grundlegender Form in Themen, Fragestellungen und Befunde der Wahrnehmungs-, Motivations-, Lern-, und Werbepsychologie ein, um dadurch umfassendere Lösungsansätze zu finden. Dazu werden manche Strömungen und Forschungsaspekte in der Psychologie genauer betrachtet, andere lediglich kurz erwähnt. Die Einführung ist didaktisch exzellent... more...

  • Traditional Window Designs of Kirklareli, Turkeyby Nevnihal Erdogan; Izzet Yüksek

    Bentham Science Publishers 2013; US$ 79.00

    Traditional Window Designs of Kirklareli, Turkey is original research on window design and presents readers the unique culture of Turkey. The theme of this book is based on samples of windows of the late 19th and early 20th century in Kirklareli. A total of 103 homes of traditional style have been observed in the old districts of the city. The windows... more...

  • Media Representation and the Global Imaginationby Shani Orgad

    Wiley 2014; US$ 26.95 US$ 23.36

    This book is a clear, systematic, original and lively account of how media representations shape the way we see our and others’ lives in a global age. It provides in-depth analysis of a range of international media representations of disaster, war, conflict, migration and celebration. The book explores how images, stories and voices, on television,... more...

  • Wordcraftby Alex Frankel

    The Crown Publishing Group 2004; US$ 13.00

    "Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words are the characters in this book." Words shape and move... more...

  • The Secrets of Word-of-Mouth Marketingby George Silverman

    AMACOM 2001; US$ 17.95

    How to harness the awesome power of "word of mouth." more...

  • Practice of Advertisingby Adrian Mackay

    Taylor and Francis 2007; US$ 59.95

    The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this... more...

  • Gimme! The Human Nature of Successful Marketingby John Hallward

    Wiley 2007; US$ 24.95 US$ 17.46

    In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal... more...

  • CIM Coursebook 06/07 Marketing Communicationsby Chris Fill; Graham Hughes

    Taylor and Francis 2007; US$ 31.95

    Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...