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  • The Clock That Had No Handsby Herbert Kaufman

    The Floating Press 1908; US$ 5.99

    Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...

  • Research Handbook on Sustainable Co-operative Enterpriseby T. Mazzarol; S. Reboud; E. Mamouni Limnios

    Edward Elgar Publishing 2014; US$ 60.00

    Co-operatives are found in all industry sectors and almost all countries around the world. However, despite their significant economic and social contributions, the academic literature has largely ignored these important businesses. This book is a detailed examination of the co-operative enterprise business model and the factors that help to enhance... more...

  • Advertising, Marketing and Sales Managementby Jogender Mehta

    Book Enclave 2008; US$ 45.00

    Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.... more...

  • Global Advertising - Insights from Multiple Marketsby Shintaro Okazaki; Barbara Mueller

    Emerald Group Publishing Limited 2007; US$ 199.00

    The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews – one focusing on cross-cultural research published during the past decade, the other exploring advertising standardization research at the regional level. Managerial considerations are also... more...

  • Advertising and Promotion in ‘New’ Asiaby Kim-Shyan Fam

    Emerald Group Publishing Limited 2009; US$ 199.00

    With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches... more...

  • Retailing and Sportby Rodney C. Runyan

    Emerald Group Publishing Limited 2009; US$ 199.00

    The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over... more...

  • Kommunikation und Sprache in der Wirtschaftswerbungby Wolfgang Eichler

    Diplomica Verlag 2009; US$ 26.84

    Über Wirtschaftswerbung wurde und wird viel geschrieben. Doch ist die Zahl der Publikationen, die sich umfassend mit der Kommunikation und Sprache in der Wirtschaftswerbung befassen, nicht allzu groß Wolfgang Eichler dokumentiert mit Hilfe eines weit gefassten Kommunikationsbegriffs die gesellschaftlichen Grundlagen und die Erscheinungsformen der Wirtschaftwerbung.... more...

  • Bioethanol - Kraftstoff der Zukunft?by Martin Kastenhuber

    Diplomica Verlag 2007; US$ 50.17

    Für das Jahr 2007 erwarten Klimaforscher die höchsten Jahrestemperaturen seit Beginn der Wetteraufzeichnungen. Studien des IPCC, die im Auftrag der Vereinten Nationen den Klimawandel erforschen, kommen zu dem Schluss, dass sollte der Ausstoß von Treibhausgasen, hauptsächlich CO2, nicht sinken, die Temperaturen in den nächsten 100 Jahren um bis zu sechs... more...

  • Werbesprache als Spiegel der Gesellschaft?by Nathalie Klüver

    Diplomica Verlag 2009; US$ 50.17

    Beeinflusst die Werbung unsere Gesellschaft - oder beeinflusst unsere Entwicklung die Werbung? Ist die Werbesprache nur ein Spiegel unserer Gesellschaft? Anhand der Werbesprache von unterschiedlichsten Anzeigentexten aus zwei Jahrzehnten analysiert die Autorin die Entwicklung der Werbesprache quantitativ und inhaltlich, zieht Parallelen zur Entwicklung... more...

  • Werbung in Chinaby Nadine Kannwischer

    Diplomica Verlag 2009; US$ 61.85

    Westliche Unternehmen wittern in China ein schier unermessliches Absatzpotential für die eigenen Produkte - der boomende Markt, die aufstrebende Mittelschicht, die sogenannten "kleinen Kaiser" der jüngeren Generation, welche großen Wert auf Individualität und ein ebenso ausgeprägtes Markenbewusstsein an den Tag legt. Aber wer seine Produkte verkaufen... more...