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Most popular at the top

  • Decoding Advertisementsby Judith Williamson

    Marion Boyars 1978; US$ 16.99

    Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function is to involve us as 'individuals' in perpetuating... more...

  • The Clock That Had No Handsby Herbert Kaufman

    The Floating Press 1908; US$ 5.99

    Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...

  • Racism: A Short Historyby George M. Fredrickson; Albert Camarillo

    Princeton University Press 2015; US$ 19.95

    Are antisemitism and white supremacy manifestations of a general phenomenon? Why didn't racism appear in Europe before the fourteenth century, and why did it flourish as never before in the eighteenth and nineteenth centuries? Why did the twentieth century see institutionalized racism in its most extreme forms? Why are egalitarian societies particularly... more...

  • Way Too Coolby Shannon Winnubst

    Columbia University Press 2015; US$ 27.99

    Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn?t always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture,... more...

  • Global Advertising - Insights from Multiple Marketsby Shintaro Okazaki; Barbara Mueller

    Emerald Group Publishing Limited 2007; US$ 199.00

    The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews – one focusing on cross-cultural research published during the past decade, the other exploring advertising standardization research at the regional level. Managerial considerations are also... more...

  • Advertising and Promotion in ‘New’ Asiaby Kim-Shyan Fam

    Emerald Group Publishing Limited 2009; US$ 199.00

    With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches... more...

  • Retailing and Sportby Rodney C. Runyan

    Emerald Group Publishing Limited 2009; US$ 199.00

    The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over... more...

  • Virale Werbung: Die Unterschiede von klassischer Werbung, Online-Werbung und Virus-Werbungby Benjamin Mayer

    Diplomica Verlag 2009; US$ 49.71

    In unserer Gesellschaft wird man mittlerweile täglich mit unzähligen Werbebotschaften überhäuft. Durch dieses Übermaß bauen Konsumenten eine Art Abwehrschild gegenüber Werbung auf. Das hat zur Folge, dass viele Werbebotschaften den Konsumenten heute nicht mehr erreichen und der häufig angewendete Werbe-Grundsatz "Viel hilft viel!" zunehmend seine Gültigkeit... more...

  • Kundenzufriedenheit in der Werbevermarktung durch Online-Werbebörsenby Walter A Pucko

    Diplomica Verlag 2010; US$ 21.57

    Unter Online-Werbebörsen sind Vermarktungsplattformen im Internet zu verstehen, die Angebot und Nachfrage von Werbung, innerhalb eines elektronischen Marktplatzes zusammenführen. Getragen von stark gestiegenen Bruttowerbeaufwendungen und einem hohen Innovationsdruck der Branche, entstehen neben den traditionellen Werbenetzwerken transparente voll automatisierte... more...

  • Beratung mittelständischer Unternehmen durch Bankenby Benjamin Kursatzky

    Diplomica Verlag 2009; US$ 68.46

    Das Geschäft mit mittelständischen Firmenkunden bietet Banken vielseitige Potenziale und stabile Erträge. Eine umfassende Kun-denbedarfsorientierung und eine professionelle Beratung sind hier die grundlegenden Schlüsselfaktoren. Die Beratung ist jedoch nicht nur ein Instrument zur Ausschöpfung von Potenzialen und Er-trägen, sie kann diese als eigenes... more...