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Advertising

Most popular at the top

  • Decoding Advertisementsby Judith Williamson

    Marion Boyars 1978; US$ 17.49

    Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function is to involve us as 'individuals' in perpetuating... more...

  • The Clock That Had No Handsby Herbert Kaufman

    The Floating Press 1908; US$ 5.99

    Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...

  • Ultimate Guide to Google AdWordsby Perry Marshall; Mike Rhodes; Bryan Todd

    Entrepreneur Press 2014; US$ 24.95

    Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can?t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This... more...

  • The Advertising Agency (RLE Marketing)by Floyd Y. Keeler; Albert E. Haase

    Taylor and Francis 2014; US$ 130.00

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising... more...

  • Industrial Advertising Copy (RLE Marketing)by R. Bigelow Lockwood

    Taylor and Francis 2014; US$ 130.00

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before... more...

  • Ultimate Guide to Facebook Advertisingby Perry Marshall; Keith Krance; Thomas Meloche

    Entrepreneur Press 2014; US$ 21.95

    GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them,... more...

  • Werbekommunikationby Nils S. Borchers

    Springer 2014; US$ 49.99

    ?Werbekommunikation geht weit uber die Verbreitung massenmedialer, bezahlter Werbeanzeigen in der Wirtschaft hinaus. Der soziale Mechanismus, der ihr zugrunde liegt, lasst sich potenziell in allen Bereichen der Gesellschaft entdecken und tritt in den unterschiedlichsten Formen auf.?Nils S. Borchers diskutiert diese Vielfaltigkeit der Werbekommunikation... more...

  • Advertising, Marketing and Sales Managementby Jogender Mehta

    Book Enclave 2008; US$ 45.00

    Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.... more...

  • Global Advertising - Insights from Multiple Marketsby Shintaro Okazaki; Barbara Mueller

    Emerald Group Publishing Limited 2007; US$ 199.00

    The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews – one focusing on cross-cultural research published during the past decade, the other exploring advertising standardization research at the regional level. Managerial considerations are also... more...

  • Advertising and Promotion in ‘New’ Asiaby Kim-Shyan Fam

    Emerald Group Publishing Limited 2009; US$ 199.00

    With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches... more...