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  • Financial Services Marketingby Christine Ennew; Nigel Waite

    Taylor and Francis 2013; US$ 67.95

    This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business... more...

  • Advertising and Societyby Carol J. Pardun

    Wiley 2013; US$ 41.95

    Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC)... more...

  • The Clock That Had No Handsby Herbert Kaufman

    The Floating Press 1908; US$ 5.99

    Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...

  • Die 7 Wege zu effektivem Network-Marketingby Stephen R. Covey; Nikolas Bertheau

    Gabal Verlag 2015; US$ 5.14

    In seinem Weltbestseller Die 7 Wege zur Effektivität vermittelt uns Stephen R. Covey seine zentrale Botschaft: Nicht angelernte Erfolgstechniken, sondern Charakter, Kompetenz und Vertrauen führen zu einem erfüllten und erfolgreichen Leben. Privat und im Business. In dieser zweisprachigen Hörbuchausgabe (Deutsch/Englisch) erläutert Stephen R. Covey,... more...

  • Advertising, Marketing and Sales Managementby Jogender Mehta

    Book Enclave 2008; US$ 45.00

    Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.... more...

  • Ads, Fads, and Consumer Cultureby Arthur Asa Berger

    Rowman & Littlefield Publishers 2015; US$ 27.99

    Ads, Fads, and Consumer Culture ?now in its fifth edition?draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society. more...

  • Persuasive Copywritingby Andy Maslen

    Kogan Page 2015; US$ 61.99

    "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions.Andy's subsequent research led him... more...

  • Global Advertising - Insights from Multiple Marketsby Shintaro Okazaki; Barbara Mueller

    Emerald Group Publishing Limited 2007; US$ 199.00

    The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews – one focusing on cross-cultural research published during the past decade, the other exploring advertising standardization research at the regional level. Managerial considerations are also... more...

  • Retailing and Sportby Rodney C. Runyan

    Emerald Group Publishing Limited 2009; US$ 199.00

    The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over... more...

  • Advertising and Promotion in ‘New’ Asiaby Kim-Shyan Fam

    Emerald Group Publishing Limited 2009; US$ 199.00

    With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches... more...