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- Wiley 2012; US$ 19.95
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories... more...
- The Floating Press 1908; US$ 5.99
Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. more...
- Springer 2014; US$ 49.99
?Werbekommunikation geht weit uber die Verbreitung massenmedialer, bezahlter Werbeanzeigen in der Wirtschaft hinaus. Der soziale Mechanismus, der ihr zugrunde liegt, lasst sich potenziell in allen Bereichen der Gesellschaft entdecken und tritt in den unterschiedlichsten Formen auf.?Nils S. Borchers diskutiert diese Vielfaltigkeit der Werbekommunikation... more...
- Entrepreneur Press 2014; US$ 24.95
Google processes nearly 6 billion searches every dayŚmaking it a powerful advertising medium your business can?t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This... more...
- Taylor and Francis 2014; US$ 130.00
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising... more...
- Taylor and Francis 2014; US$ 130.00
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before... more...
- Book Enclave 2008; US$ 45.00
Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.... more...
- AMACOM 2014; US$ 24.95
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and Internet searches. But don?t be fooled?online advertising is exploding. It?s a crucial avenue for reaching consumers, though one that is often inadequately understood and poorly utilized. Part history, part guidebook, part prediction... more...
- Emerald Group Publishing Limited 2007; US$ 199.00
The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews one focusing on cross-cultural research published during the past decade, the other exploring advertising standardization research at the regional level. Managerial considerations are also... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches... more...