The Leading eBooks Store Online

3,840,610 members ⚫ 1,266,180 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Advertising

Most popular at the top

  • The Economic Implications of Advertising (RLE Advertising)by Otto John Firestone

    Taylor and Francis 2013; US$ 47.95

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The... more...

  • The Economics of Advertising (RLE Advertising)by Frederic Wilfred Taylor

    Taylor and Francis 2013; US$ 47.95

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.... more...

  • Planning Advertisements (RLE Advertising)by Gilbert Russell

    Taylor and Francis 2013; US$ 47.95

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner?advertiser relationship is paramount, before looking at the planning stages needed for all types... more...

  • Advertising Explained (RLE Advertising)by Dennis Caton

    Taylor and Francis 2013; US$ 47.95

    This work explains the various elements which go to the making of a successful advertising campaign ? the planning, research and discussion ? and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these... more...

  • Adlandby Mark Tungate

    Kogan Page 2013; US$ 26.65

    Explore the advertising landscape from a global perspective. more...

  • Advertising at the Crossroads (RLE Advertising)by Max A. Geller

    Taylor and Francis 2013; US$ 47.95

    Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether... more...

  • Financial Services Marketingby Christine Ennew; Nigel Waite; Roisin Waite

    Taylor and Francis 2013; US$ 83.00

    This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business... more...

  • Commercial Advertising (RLE Advertising)by Thomas Russell

    Taylor and Francis 2013; US$ 47.95

    The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.... more...

  • Advertising, The Uneasy Persuasion (RLE Advertising)by Michael Schudson

    Taylor and Francis 2013; US$ 47.95

    What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael... more...

  • Advertising and Societyby Carol J. Pardun

    Wiley 2013; US$ 43.95 US$ 38.09

    Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC)... more...