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Advertising

Most popular at the top

  • Special issue on Food retailingby Andrew J. Newman

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book draws on a varied and diverse range of topics from many branches of the retail sector. Emphasises the importance and eclectic nature of retailing more...

  • Gimme! The Human Nature of Successful Marketingby John Hallward

    Wiley 2007; US$ 24.95

    In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal... more...

  • Subliminal Persuasionby Dave Lakhani

    Wiley 2008; US$ 24.95

    If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking... more...

  • Powers of Persuasionby Winston Fletcher

    Oxford University Press 2008; US$ 34.99

    During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of... more...

  • Planning for Power Advertisingby Anand Bhaskar Halve

    SAGE India 2005; US$ 31.95

    This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses... more...

  • Wanted - Bear Cubs for My Childrenby Gary Fingercastle

    F+W Media 2009; US$ 10.95

    What do haunted furniture, bear cubs, and a skydiving baby have in common? Answer: Serial craigslist poster and parodist Gary Fingercastle. Picture this: Author and agitator Gary Fingercastle posts hundreds of mock advertisements on the popular website craigslist.org and receives thousands of real-life responses. And because truth is stranger than... more...

  • Implementing Word of Mouth Marketingby Idil M. Cakim

    Wiley 2009; US$ 39.95

    Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your... more...

  • Entrepreneur's Guide to Advertising, Theby James Ogden; Scott Rarick

    ABC-CLIO 2009; US$ 44.00

    ? Offers an up-to-date overview of the latest strategies and tactics in an ever-changing industry ? Provides comprehensive coverage of advertising, integrated marketing communications variables, and marketing communications management ? Written by a professor and practitioner to combine theory and practice more...

  • The Seven Principles of WOM and Buzz Marketingby Panos Mourdoukoutas; George J. Siomkos

    Springer Berlin Heidelberg 2009; US$ 119.00

    Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an "epidemic" was, is... more...

  • Verbraucherschutz bei Vertragsschluss im Internetby Sandra Vivian Wagner

    De Gruyter 2010; US$ 119.00

    As Internet use in private households continues to increase, so too do the number of consumers making purchases over the Internet. Against this background, this works considers consumer protection in the Internet with particular emphasis on the conclusion of contracts on the Internet, the company's duty to inform, the consumer's right... more...