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Most popular at the top

  • Advertisers at Workby Tracy Tuten

    Apress 2012; US$ 21.04

    ?Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you?re starting out in advertising or simply want to pick up some tips from the greats.? ? Mark Tungate , author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We... more...

  • Informationssuche und Online Word-of-Mouthby Jonas Reichelt

    Springer Fachmedien Wiesbaden 2013; US$ 47.45

    Neben der klassischen mündlichen Kommunikation hat sich Online Word-of-Mouth als öffentlicher produktbezogener Austausch von Konsumenten über das Internet etabliert. Diese Kommunikation wurde im Marketing primär bezogen auf Marken-Communities untersucht. Jonas Reichelt untersucht, welche weiteren Gründe neben dem Community-Bezug Konsumenten motivieren,... more...

  • Advertising Today and Tomorrow (RLE Advertising)by W.A. Evans

    Taylor and Francis 2013; US$ 47.95

    Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great... more...

  • The Economic Implications of Advertising (RLE Advertising)by Otto John Firestone

    Taylor and Francis 2013; US$ 47.95

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The... more...

  • The Economics of Advertising (RLE Advertising)by Frederic Wilfred Taylor

    Taylor and Francis 2013; US$ 47.95

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.... more...

  • Planning Advertisements (RLE Advertising)by Gilbert Russell

    Taylor and Francis 2013; US$ 47.95

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner?advertiser relationship is paramount, before looking at the planning stages needed for all types... more...

  • Advertising Explained (RLE Advertising)by Dennis Caton

    Taylor and Francis 2013; US$ 47.95

    This work explains the various elements which go to the making of a successful advertising campaign ? the planning, research and discussion ? and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these... more...

  • Adlandby Mark Tungate

    Kogan Page 2013; US$ 29.95

    Explore the advertising landscape from a global perspective. more...

  • Advertising and Societyby Carol J. Pardun

    Wiley 2013; US$ 43.95 US$ 38.09

    Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC)... more...

  • Advertising at the Crossroads (RLE Advertising)by Max A. Geller

    Taylor and Francis 2013; US$ 47.95

    Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether... more...