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  • Advertising, Sex, and Post-Socialismby Elza Ibroscheva

    Lexington Books 2013; US$ 64.99

    The book traces the evolution of gender ideologies in the Balkans, through emancipating women?s roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing... more...

  • Werbung - Keine Kunst!?by Hartmut Stöckl; Christian Grösslinger; Flora Stadler

    Universitätsverlag Winter 2013; US$ 37.34

    Hauptbeschreibung Werbekommunikation mit Ästhetik in Verbindung zu bringen erscheint zunächst widersinnig. Werbung ist zweckorientiert, massenhaft reproduziert, arbeitsteilig hergestellt, inhaltlich banal und stark regelgeleitet - keine Kunst also. Andererseits leben werbliche Botschaften heute mehr denn je von den sensorisch wahrnehmbaren Oberflächen... more...

  • Traditional Window Designs of Kirklareli, Turkeyby Nevnihal Erdogan; Izzet Yüksek

    Bentham Science Publishers 2013; US$ 79.00

    Traditional Window Designs of Kirklareli, Turkey is original research on window design and presents readers the unique culture of Turkey. The theme of this book is based on samples of windows of the late 19th and early 20th century in Kirklareli. A total of 103 homes of traditional style have been observed in the old districts of the city. The windows... more...

  • Geheimnis Verkaufby Dirk Schiff

    Verlagsgruppe Hüthig Jehle Rehm 2013; US$ 15.03

    <h2><ul><li>Shopsysteme &ndash; Finden Sie den richtigen Onlineshop für Ihr Unternehmen</li><li>Leadgenerierung &ndash; Nutzen Sie Drop-Shipment, mobiles Shopping und starke Handelspartner </li><li>Internetmarketing &ndash; So findet man Ihre Produkte im Internet</li><li>Gesamtes Buch... more...

  • Visual Pollutionby Adriana Portella

    Ashgate Publishing Ltd 2014; US$ 124.95

    While the issue of visual pollution, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Drawing on a range of comparative and contrasting empirical studies of historic... more...

  • Wordcraftby Alex Frankel

    Crown Publishing Group 2004; US$ 13.00

    "Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words are the characters in this book." Words shape and move... more...

  • The Secrets of Word-of-Mouth Marketingby George Silverman

    AMACOM 2001; US$ 17.95

    How to harness the awesome power of "word of mouth." more...

  • Practice of Advertisingby Adrian Mackay

    Taylor and Francis 2007; US$ 59.95

    The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this... more...

  • Account planningby David Pickton; Keither Crosier

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book offers an examination of account planning, an area of marketing planning and advertising strategy. Not much has been published on this in the past so this is important issue. The authors are a real mix of academics and practitioners thereby bringing the real world and actual practice into the picture more...

  • Special issue on Food retailingby Andrew J. Newman

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book draws on a varied and diverse range of topics from many branches of the retail sector. Emphasises the importance and eclectic nature of retailing more...