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- Taylor and Francis 2007; US$ 31.95
Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...
- Emerald Group Publishing Limited 2003; US$ 199.00
This e-book offers an examination of account planning, an area of marketing planning and advertising strategy. Not much has been published on this in the past so this is important issue. The authors are a real mix of academics and practitioners thereby bringing the real world and actual practice into the picture more...
- SAGE India 2005; US$ 31.95
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over... more...
- F+W Media 2009; US$ 10.95 US$ 8.98
What do haunted furniture, bear cubs, and a skydiving baby have in common? Answer: Serial craigslist poster and parodist Gary Fingercastle. Picture this: Author and agitator Gary Fingercastle posts hundreds of mock advertisements on the popular website craigslist.org and receives thousands of real-life responses. And because truth is stranger than... more...
- Wiley 2009; US$ 39.95 US$ 27.96
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your... more...
- ABC-CLIO 2009; US$ 64.00
Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated... more...
- Springer Berlin Heidelberg 2009; US$ 119.00
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an "epidemic" was, is... more...
- De Gruyter 2010; US$ 133.00
As Internet use in private households continues to increase, so too do the number of consumers making purchases over the Internet. Against this background, this works considers consumer protection in the Internet with particular emphasis on the conclusion of contracts on the Internet, the company's duty to inform, the consumer's right... more...