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Advertising

Most popular at the top

  • Excellence in Advertisingby Leslie Butterfield

    Taylor and Francis 2009; US$ 72.95

    While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997,... more...

  • Designing Social Interfacesby Christian Crumlish; Erin Malone

    O'Reilly Media 2009; US$ 39.99

    From the creators of Yahoo!'s Design Pattern Library, Designing Social Interfaces provides you with more than 100 patterns, principles, and best practices, along with salient advice for many of the common challenges you'll face when starting a social website. Designing sites that foster user interaction and community-building is a valuable skill... more...

  • Brains on Fireby Robbin Phillips; Greg Cordell; Geno Church; Spike Jones

    Wiley 2010; US$ 24.95 US$ 20.99

    Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model... more...

  • Persuasive Advertisingby Professor J. Scott Armstrong

    Palgrave Macmillan 2010; US$ 105.00

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. more...

  • Taboo in Advertisingby Elsa Simões Lucas Freitas

    John Benjamins Publishing Company 2008; US$ 143.00

    Taboos are much more than just a synonym of ?forbidden?. Proof of the concept?s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify... more...

  • Web Advertisingby Anja Janoschka

    John Benjamins Publishing Company 2004; US$ 158.00

    This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online... more...

  • The Secrets of Word-of-Mouth Marketingby George SILVERMAN

    AMACOM 2011; US$ 4.99

    Positive word of mouth accelerates sales like nothing else. But it doesn?t just happen by chance. more...

  • Nachhaltige Markendifferenzierung von Commoditiesby Tim Bohmann

    Gabler Verlag 2011; US$ 49.29

    Mit einem Geleitwort von Prof. Dr. Christoph Burmann more...

  • Hochschul-PR in Deutschlandby Heike Bühler; Gabriele Naderer; Robertine Koch; Carmen Schuster

    Deutscher Universitätsverlag 2007; US$ 40.33

    Die Presse- und Öffentlichkeitsarbeit an Hochschulen steht vor immer komplexeren Aufgaben. Das ist eine Folge der stärkeren Profilierung der e- zelnen Hochschulen und des nie gekannten Wettbewerbs um Stellen und M- tel, um wissenschaftliche Reputation und öffentliche Anerkennung. Dabei sind die Presse- und Marketingstellen der Hochschulen teilweise... more...

  • Forschen unter Bedingungen kultureller Fremdheitby Gabriele Cappai

    VS Verlag für Sozialwissenschaften 2008; US$ 38.54

    Die Beitragsautoren gehen der Frage nach, ob unter der Bedingung kultureller Differenz gültiges Wissen erzeugt wird, wenn beispielsweise in westlichen Gesellschaften entwickelte und vielfach erprobte Methoden der Datengenerierung, wie sie das biographische bzw. erzählende Interview, das Gruppendiskussionsverfahren oder die Beobachtung darstellen, angewandt... more...