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  • Übersetzt du noch oder verstehst du schon?by Bernd M. Samland

    Herder Verlag 2011; US$ 9.06

    Lost in Translation - der ultimative Streifzug durch die Werbesprache. Bernd Samland, Experte in Werbeslogans und Claims, schlägt sich tapfer durchs Gestrüpp falsch verstandener englischer Slogans: vom Euro-Schüttelflug bis zur Bienen-Inspektion, die Wunderwelt der Werbesprache weiß: Komm rein und finde wieder raus.   Biographische Informationen... more...

  • Werner Pepels

    Duncker & Humblot 2014; US$ 335.32

    Der Klassiker der deutschsprachigen Werbeliteratur (1. Auflage: 1994) wurde für die nunmehr fünfte Auflage komplett überarbeitet, aktualisiert und zudem im Umfang gestrafft. Zahlreiche praktische Beispiele verstärken den Praxisbezug. Die Inhalte decken das komplette Spektrum des Kommunikations-Managements in Breite und Tiefe ab. -- Das Werk ist an... more...

  • Wordcraftby Alex Frankel

    The Crown Publishing Group 2004; US$ 13.00

    "Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words are the characters in this book." Words shape and move... more...

  • The Secrets of Word-of-Mouth Marketingby George Silverman

    AMACOM 2001; US$ 17.95

    How to harness the awesome power of "word of mouth." more...

  • Practice of Advertisingby Adrian Mackay

    Taylor and Francis 2007; US$ 59.95

    The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this... more...

  • Gimme! The Human Nature of Successful Marketingby John Hallward

    Wiley 2007; US$ 24.95

    In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal... more...

  • CIM Coursebook 06/07 Marketing Communicationsby Chris Fill; Graham Hughes

    Taylor and Francis 2007; US$ 31.95

    Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...

  • Account planningby David Pickton; Keither Crosier

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book offers an examination of account planning, an area of marketing planning and advertising strategy. Not much has been published on this in the past so this is important issue. The authors are a real mix of academics and practitioners thereby bringing the real world and actual practice into the picture more...

  • Special issue on Food retailingby Andrew J. Newman

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book draws on a varied and diverse range of topics from many branches of the retail sector. Emphasises the importance and eclectic nature of retailing more...

  • Subliminal Persuasionby Dave Lakhani

    Wiley 2008; US$ 24.95

    If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking... more...