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Most popular at the top

  • Handbook of Product Placement in the Mass Mediaby Mary-Lou Galician

    Taylor and Francis 2013; US$ 62.95

    Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and... more...

  • Complete B2B Online Marketingby William Leake; Lauren Vaccarello; Maura Ginty

    Wiley 2012; US$ 39.99 US$ 34.99

    Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.... more...

  • Evangelist Marketingby Alex L. Goldfayn

    BenBella Books, Inc. 2012; US$ 24.99

    In Evangelist Marketing , Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech... more...

  • Waking the Giantby Peter Steidl

    Wiley 2012; US$ 34.95 US$ 30.99

    Brand maturity is not inevitable. Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands. This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires just as much ingenuity and innovation -- as launching a new brand.... more...

  • Seducing the Subconsciousby Robert Heath

    Wiley 2012; US$ 37.95 US$ 32.89

    Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence... more...

  • Der Buchmarkt als Kommunikationsraumby Anke Vogel

    VS Verlag für Sozialwissenschaften 2011; US$ 17.85

    more...

  • Plunkett's Advertising & Branding Industry Almanac 2012by Jack W. Plunkett

    Plunkett Research, Ltd. 2012; US$ 299.99

    Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms, which provide data such as addresses, phone numbers and... more...

  • Die Unternehmensmarke in den Geschäftsbeziehungen von Medienunternehmenby Kai Thürbach

    Gabler Verlag 2012; US$ 22.31

    Mit einem Geleitwort von Prof. Dr. Manfred Kirchgeorg more...

  • Strategisches Designby Johanna Schoenberger

    Gabler Verlag 2012; US$ 17.85

    Mit einem Geleitwort von Prof. Dr. Hartmut Esslinger more...

  • 2013by De Gruyter

    De Gruyter 2012; US$ 212.44

    Up-to-date information on some 7,000 institutions and approx. 12,000 persons in public life in Bavaria: authorities and departments of local, state and federal administration jurisdiction syndicates and other organizations from politics, business, academic life, the arts etc. notaries, church offices, schools, universities,... more...