The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry...

New to

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books

Most popular at the top

  • Gimme! The Human Nature of Successful Marketingby John Hallward

    Wiley 2007; US$ 24.95

    In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal... more...

  • CIM Coursebook 06/07 Marketing Communicationsby Chris Fill; Graham Hughes

    Taylor and Francis 2007; US$ 31.95

    Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you... more...

  • Account planningby David Pickton; Keither Crosier

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book offers an examination of account planning, an area of marketing planning and advertising strategy. Not much has been published on this in the past so this is important issue. The authors are a real mix of academics and practitioners thereby bringing the real world and actual practice into the picture more...

  • Special issue on Food retailingby Andrew J. Newman

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book draws on a varied and diverse range of topics from many branches of the retail sector. Emphasises the importance and eclectic nature of retailing more...

  • Subliminal Persuasionby Dave Lakhani

    Wiley 2008; US$ 24.95

    If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking... more...

  • Powers of Persuasionby Winston Fletcher

    Oxford University Press 2008; US$ 34.99

    During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of... more...

  • Planning for Power Advertisingby Anand Bhaskar Halve

    SAGE India 2005; US$ 31.95

    This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses... more...

  • Wanted - Bear Cubs for My Childrenby Gary Fingercastle

    F+W Media 2009; US$ 10.95

    What do haunted furniture, bear cubs, and a skydiving baby have in common? Answer: Serial craigslist poster and parodist Gary Fingercastle. Picture this: Author and agitator Gary Fingercastle posts hundreds of mock advertisements on the popular website and receives thousands of real-life responses. And because truth is stranger than... more...

  • Implementing Word of Mouth Marketingby Idil M. Cakim

    Wiley 2009; US$ 39.95

    Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your... more...

  • The Entrepreneur's Guide to Advertisingby James Ogden; Scott Rarick

    ABC-CLIO 2009; US$ 64.00

    Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated... more...