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Most popular at the top

  • Planning for Power Advertisingby Anand Bhaskar Halve

    SAGE India 2005; US$ 31.95

    This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses... more...

  • Retailing and Sportby Rodney C. Runyan

    Emerald Group Publishing Limited 2009; US$ 199.00

    The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over... more...

  • Wanted - Bear Cubs for My Childrenby Gary Fingercastle

    F+W Media 2009; US$ 10.95

    What do haunted furniture, bear cubs, and a skydiving baby have in common? Answer: Serial craigslist poster and parodist Gary Fingercastle. Picture this: Author and agitator Gary Fingercastle posts hundreds of mock advertisements on the popular website and receives thousands of real-life responses. And because truth is stranger than... more...

  • Implementing Word of Mouth Marketingby Idil M. Cakim

    Wiley 2009; US$ 39.95

    Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your... more...

  • The Entrepreneur's Guide to Advertisingby James Ogden; Scott Rarick

    ABC-CLIO 2009; US$ 64.00

    Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated... more...

  • Verbraucherschutz bei Vertragsschluss im Internetby Sandra Vivian Wagner

    De Gruyter 2010; US$ 126.00

    As Internet use in private households continues to increase, so too do the number of consumers making purchases over the Internet. Against this background, this works considers consumer protection in the Internet with particular emphasis on the conclusion of contracts on the Internet, the company's duty to inform, the consumer's right... more...

  • The Seven Principles of WOM and Buzz Marketingby Panos Mourdoukoutas; George J. Siomkos

    Springer Berlin Heidelberg 2009; US$ 119.00

    Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an "epidemic" was, is... more...

  • Excellence in Advertisingby Leslie Butterfield

    Taylor and Francis 2009; US$ 72.95

    While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997,... more...

  • Designing Social Interfacesby Christian Crumlish; Erin Malone

    O'Reilly Media 2009; US$ 39.99

    From the creators of Yahoo!'s Design Pattern Library, Designing Social Interfaces provides you with more than 100 patterns, principles, and best practices, along with salient advice for many of the common challenges you'll face when starting a social website. Designing sites that foster user interaction and community-building is a valuable skill... more...

  • The Psychology of Advertisingby Bob M. Fennis; Wolfgang Stroebe

    Taylor and Francis 2010; US$ 54.95

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is... more...