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Advertising

Most popular at the top

  • Advertising, Society, and Consumer Cultureby Roxanne Hovland; Joyce M. Wolburg

    Taylor and Francis 2014; US$ 59.95

    Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and... more...

  • Advertising, The Uneasy Persuasion (RLE Advertising)by Michael Schudson

    Taylor and Francis 2013; US$ 47.95

    What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael... more...

  • Advertising Account Planningby Larry Kelley; Donald W. Jugenheimer

    Taylor and Francis 2015; US$ 65.95

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. more...

  • The Advertising Agency (RLE Marketing)by Floyd Y. Keeler; Albert E. Haase

    Taylor and Francis 2014; US$ 47.95

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising... more...

  • The Advertising Businessby John Philip Jones

    SAGE Publications 1999; US$ 90.00

    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations... more...

  • Advertising Explained (RLE Advertising)by Dennis Caton

    Taylor and Francis 2013; US$ 47.95

    This work explains the various elements which go to the making of a successful advertising campaign ? the planning, research and discussion ? and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these... more...

  • Advertising Media Planningby Larry Kelley; Kim Sheehan; Donald W. Jugenheimer

    Taylor and Francis 2015; US$ 64.95

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full... more...

  • Advertising Media Workbook and Sourcebookby Larry Kelley; Kim Sheehan; Donald W. Jugenheimer

    Taylor and Francis 2015; US$ 59.95

    This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each... more...

  • Advertising Organizations and Publicationsby John Philip Jones

    SAGE Publications 2000; US$ 46.00

    John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry... more...

  • Advertising Today and Tomorrow (RLE Advertising)by W.A. Evans

    Taylor and Francis 2013; US$ 47.95

    Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great... more...