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  • Der Buchmarkt als Kommunikationsraumby Anke Vogel

    VS Verlag für Sozialwissenschaften 2011; US$ 17.83

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  • 2013by De Gruyter

    De Gruyter 2012; US$ 212.26

    Up-to-date information on some 7,000 institutions and approx. 12,000 persons in public life in Bavaria: authorities and departments of local, state and federal administration jurisdiction syndicates and other organizations from politics, business, academic life, the arts etc. notaries, church offices, schools, universities,... more...

  • OpenX Ad Server Beginner's Guideby Murat Yilmaz

    Packt Publishing 2010; US$ 26.99

    Build and maintain professional advertising solutions for your web sites with OpenX Ad Server more...

  • Intelligente Werbung, Exzellentes Marketingby Christiian Zich

    Wiley 2012; US$ 34.95 US$ 30.29

    Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise f?r die Erstellung von "Advertisements that sell": - ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder Mitarbeiter und jede F?hrungskraft schnell feststellen kann, wie gut die Marketingorganisation wirklich... more...

  • Die Zukunft der Werbeagenturenby Florian Botzenhardt; Jens Uwe Pätzmann

    Gabler Verlag 2012; US$ 35.68

    In deutschen und internationalen Werbeagenturen ist eine Diskussion entbrannt: Welchen Beitrag hat die vergleichsweise junge Disziplin Strategische Planung zur Wertschöpfung von Werbeagenturen bisher erbracht und welchen kann sie in der Zukunft erbringen? Die Autoren beginnen mit einer Standortbestimmung und fächern anschließend alle zukünftigen Ausprägungen... more...

  • Freelance Writing Businessby Entrepreneur magazine

    Entrepreneur Press 2012; US$ 48.99

    Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it's time to take your writing career into your own hands-and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent... more...

  • Work for Yourselfby Matt Avery

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Advertising Organizations and Publicationsby John Philip Jones

    SAGE Publications 2000; US$ 46.00

    John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry... more...

  • The Advertising Businessby John Philip Jones

    SAGE Publications 1999; US$ 90.00

    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations... more...

  • International Advertisingby John Philip Jones

    SAGE Publications 1999; US$ 62.00

    In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts... more...