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  • Strategisches Designby Johanna Schoenberger

    Gabler Verlag 2012; US$ 59.99

    Mit einem Geleitwort von Prof. Dr. Hartmut Esslinger more...

  • 2013by De Gruyter

    De Gruyter 2012; US$ 280.00

    Up-to-date information on some 7,000 institutions and approx. 12,000 persons in public life in Bavaria: authorities and departments of local, state and federal administration jurisdiction syndicates and other organizations from politics, business, academic life, the arts etc. notaries, church offices, schools, universities,... more...

  • Intelligente Werbung, Exzellentes Marketingby Christiian Zich

    Wiley 2012; US$ 34.95 US$ 30.29

    Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise für die Erstellung von "Advertisements that sell": - ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder Mitarbeiter und jede Führungskraft schnell feststellen kann, wie gut die Marketingorganisation wirklich... more...

  • OpenX Ad Server Beginner's Guideby Murat Yilmaz

    Packt Publishing 2010; US$ 26.99

    Build and maintain professional advertising solutions for your web sites with OpenX Ad Server more...

  • Die Zukunft der Werbeagenturenby Florian Botzenhardt; Jens Uwe Pätzmann

    Gabler Verlag 2012; US$ 54.99

    In deutschen und internationalen Werbeagenturen ist eine Diskussion entbrannt: Welchen Beitrag hat die vergleichsweise junge Disziplin Strategische Planung zur Wertschöpfung von Werbeagenturen bisher erbracht und welchen kann sie in der Zukunft erbringen? Die Autoren beginnen mit einer Standortbestimmung und fächern anschließend alle zukünftigen Ausprägungen... more...

  • Freelance Writing Businessby Entrepreneur magazine

    Entrepreneur Press 2012; US$ 48.99

    Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it's time to take your writing career into your own hands-and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent... more...

  • Work for Yourselfby Matt Avery

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Praxishandbuch Corporate Magazinesby Walter Freese; Michael Höflich; Ralph Scholz

    Gabler Verlag 2012; US$ 54.99

    Corporate Magazines sind Botschafter: Je besser Inhalte und Umsetzung, desto besser nachweislich die Marketingwirkung. Der Anspruch der Herausgeber war es, ein Standardwerk zu schaffen, das alle Aspekte des Corporate Publishing im Magazinbereich beleuchtet ob Print, online oder mobil. Im Werk kommen Spezialisten, Wissenschaftler und Fachautoren aus... more...

  • Advances in Advertising Research (Vol. III)by Tobias Langner; Shintaro Okazaki; Martin Eisend

    Gabler Verlag 2012; US$ 119.00

    ?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly... more...

  • The Advertising Businessby John Philip Jones

    SAGE Publications 1999; US$ 90.00 US$ 76.50

    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations... more...