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- De Gruyter 2010; US$ 119.00
As Internet use in private households continues to increase, so too do the number of consumers making purchases over the Internet. Against this background, this works considers consumer protection in the Internet with particular emphasis on the conclusion of contracts on the Internet, the company's duty to inform, the consumer's right... more...
- Springer Berlin Heidelberg 2009; US$ 119.00
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an "epidemic" was, is... more...
- Taylor and Francis 2009; US$ 72.95
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997,... more...
- O'Reilly Media 2009; US$ 39.99
From the creators of Yahoo!'s Design Pattern Library, Designing Social Interfaces provides you with more than 100 patterns, principles, and best practices, along with salient advice for many of the common challenges you'll face when starting a social website. Designing sites that foster user interaction and community-building is a valuable skill... more...
- Taylor and Francis 2010; US$ 75.00
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is... more...
- Wiley 2010; US$ 24.95
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model... more...
- Palgrave Macmillan 2010; US$ 105.00
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. more...
- John Benjamins Publishing Company 2008; US$ 143.00
Taboos are much more than just a synonym of ?forbidden?. Proof of the concept?s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify... more...
- John Benjamins Publishing Company 2004; US$ 158.00
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online... more...
- Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2003; US$ 46.64
<!-- Generated by XStandard version 220.127.116.11 on 2015-03-31T13:20:21 --><p>Wie kann man das <strong>Verhältnis zwischen Werbeaufwand und Werberesponse</strong> optimieren und dabei insbesondere die Möglichkeiten des Internets sinnvoll nutzen? Diese Frage beherrscht - insbesondere in Zeiten knapper Etats - die Werbebranche.</p><ul><li>Wie... more...