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Advertising

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  • Intelligente Werbung, Exzellentes Marketingby Christiian Zich

    Wiley 2012; US$ 34.95 US$ 31.46

    Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise f?r die Erstellung von "Advertisements that sell": - ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder Mitarbeiter und jede F?hrungskraft schnell feststellen kann, wie gut die Marketingorganisation wirklich... more...

  • Advertising Theoryby Shelly Rodgers; Esther Thorson

    Taylor and Francis 2012; US$ 87.95

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum... more...

  • Die Zukunft der Werbeagenturenby Florian Botzenhardt; Jens Uwe Pätzmann

    Gabler Verlag 2012; US$ 39.73

    In deutschen und internationalen Werbeagenturen ist eine Diskussion entbrannt: Welchen Beitrag hat die vergleichsweise junge Disziplin Strategische Planung zur Wertschöpfung von Werbeagenturen bisher erbracht und welchen kann sie in der Zukunft erbringen? Die Autoren beginnen mit einer Standortbestimmung und fächern anschließend alle zukünftigen Ausprägungen... more...

  • Freelance Writing Businessby Entrepreneur magazine

    Entrepreneur Press 2012; US$ 48.99

    Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it's time to take your writing career into your own hands-and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent... more...

  • Work for Yourselfby Matt Avery

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Praxishandbuch Corporate Magazinesby Walter Freese; Michael Höflich; Ralph Scholz

    Gabler Verlag 2012; US$ 39.73

    Corporate Magazines sind Botschafter: Je besser Inhalte und Umsetzung, desto besser nachweislich die Marketingwirkung. Der Anspruch der Herausgeber war es, ein Standardwerk zu schaffen, das alle Aspekte des Corporate Publishing im Magazinbereich beleuchtet ob Print, online oder mobil. Im Werk kommen Spezialisten, Wissenschaftler und Fachautoren aus... more...

  • Advances in Advertising Research (Vol. III)by Tobias Langner; Shintaro Okazaki; Martin Eisend

    Gabler Verlag 2012; US$ 106.37

    ​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly... more...

  • The Advertising Businessby John Philip Jones

    SAGE Publications 1999; US$ 90.00

    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations... more...

  • International Advertisingby John Philip Jones

    SAGE Publications 1999; US$ 62.00

    In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts... more...

  • How Advertising Worksby John Philip Jones

    SAGE Publications 1998; US$ 78.00

    John Philip Jones, bestselling author of What's in a Name? and When Ads Work , has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and... more...