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Most popular at the top
- SAGE Publications 1999; US$ 90.00
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations... more...
- SAGE Publications 1999; US$ 62.00
In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts... more...
- SAGE Publications 1998; US$ 78.00
John Philip Jones, bestselling author of What's in a Name? and When Ads Work , has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and... more...
- SAGE Publications 2001; US$ 63.00
This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained... more...
- SAGE Publications 2007; US$ 93.00
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. more...
- Rowman & Littlefield Publishers 2007; US$ 32.99
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts,... more...
- Wiley 2012; US$ 4.99 US$ 4.39
Getting Started with Crowdund Investing In a Day For Dummies shows small business owners what they can do now to prepare for crowdfund investing since the signing of the 2012 JOBS Act into law. It includes an overview of how crowdfunding came about; the steps you can take to get ready for CFI once it is available, and ways you can... more...
- Springer Fachmedien Wiesbaden 2012; US$ 47.27
Die Techniken und Methoden des Virtual Engineering bieten die Chance auf frühzeitig verfügbare, realistische Produktdarstellungen. Zur Nutzung dieses Potentials stellt Philipp Rode eine Methode für die systematische Erstellung virtueller Prototypen und ihren Einsatz als virtuelle Stimuli in Kundentests in der Frühphase des Innovationsprozesses vor.... more...
- Springer Fachmedien Wiesbaden 2012; US$ 22.29
In den letzten Jahren sind zahlreiche Publikationen zu einer Soziologie der Marke entstanden. Allerdings findet sich keine Arbeit, die sich mit der markensoziologischen Werktheorie auseinandersetzt. Der Autor zeigt den Stand der Forschung auf und entwickelt am Beispiel der Fiat Werbung in Deutschland eindeutige Parameter um eine Werbung in ihrer Resonanz... more...
- Ecademy Press Ltd 2011; US$ 14.99
Fusion is effective business communications in the social media age. Confused by online marketing? Think social media is for kids? Worried your website is not up to the job? And want to know how to reach the widest possible audience for the lowest possible cost? Then it is essential that you read this book. The development of modern websites, the appearance... more...