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Most popular at the top

  • The Ultimate Secrets of Advertisingby John Philip Jones

    SAGE Publications 2001; US$ 63.00

    This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained... more...

  • The SAGE Handbook of Advertisingby Gerard J. Tellis; Tim Ambler

    SAGE Publications 2007; US$ 93.00

    Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. more...

  • Why It Sellsby Marcel Danesi

    Rowman & Littlefield Publishers 2007; US$ 31.00

    Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts,... more...

  • Getting Started with Crowdfund Investing In a Day For Dummiesby Sherwood Neiss; Jason W. Best; Zak Cassady-Dorion

    Wiley 2012; US$ 4.99 US$ 4.39

    Getting Started with Crowdund Investing In a Day For Dummies shows small business owners what they can do now to prepare for crowdfund investing since the signing of the 2012 JOBS Act into law.  It includes an overview of how crowdfunding came about; the steps you can take to get ready for CFI  once it is available, and ways you can... more...

  • Virtuelle Stimuli für Kundentests im Innovationsprozessby Philipp Rode

    Springer Fachmedien Wiesbaden 2012; US$ 49.85

    Die Techniken und Methoden des Virtual Engineering bieten die Chance auf frühzeitig verfügbare, realistische Produktdarstellungen. Zur Nutzung dieses Potentials stellt Philipp Rode eine Methode für die systematische Erstellung virtueller Prototypen und ihren Einsatz als virtuelle Stimuli in Kundentests in der Frühphase des Innovationsprozesses vor.... more...

  • Markensoziologische Werbungby Oliver Carlo Errichiello

    Springer Fachmedien Wiesbaden 2012; US$ 49.85

    In den letzten Jahren sind zahlreiche Publikationen zu einer Soziologie der Marke entstanden. Allerdings findet sich keine Arbeit, die sich mit der markensoziologischen Werktheorie auseinandersetzt. Der Autor zeigt den Stand der Forschung auf und entwickelt am Beispiel der Fiat Werbung in Deutschland eindeutige Parameter um eine Werbung in ihrer Resonanz... more...

  • Fusionby David Taylor

    Ecademy Press Ltd 2011; US$ 14.99

    Fusion is effective business communications in the social media age. Confused by online marketing? Think social media is for kids? Worried your website is not up to the job? And want to know how to reach the widest possible audience for the lowest possible cost? Then it is essential that you read this book. The development of modern websites, the appearance... more...

  • Create, Convince, Connectby Jorg Dietzel

    Marshall Cavendish 2008; US$ 19.99

    Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across.Also featured are observations... more...

  • Advertisers at Workby Tracy Tuten

    Apress 2012; US$ 22.10

    “Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” — Mark Tungate , author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We... more...

  • Informationssuche und Online Word-of-Mouthby Jonas Reichelt

    Springer Fachmedien Wiesbaden 2013; US$ 49.85

    Neben der klassischen mündlichen Kommunikation hat sich Online Word-of-Mouth als öffentlicher produktbezogener Austausch von Konsumenten über das Internet etabliert. Diese Kommunikation wurde im Marketing primär bezogen auf Marken-Communities untersucht. Jonas Reichelt untersucht, welche weiteren Gründe neben dem Community-Bezug Konsumenten motivieren,... more...