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Advertising

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  • Praxishandbuch Corporate Magazinesby Walter Freese; Michael Höflich; Ralph Scholz

    Gabler Verlag 2012; US$ 54.99

    Corporate Magazines sind Botschafter: Je besser Inhalte und Umsetzung, desto besser nachweislich die Marketingwirkung. Der Anspruch der Herausgeber war es, ein Standardwerk zu schaffen, das alle Aspekte des Corporate Publishing im Magazinbereich beleuchtet ob Print, online oder mobil. Im Werk kommen Spezialisten, Wissenschaftler und Fachautoren aus... more...

  • Advances in Advertising Research (Vol. III)by Tobias Langner; Shintaro Okazaki; Martin Eisend

    Gabler Verlag 2012; US$ 119.00

    ?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly... more...

  • Advertising Organizations and Publicationsby John Philip Jones

    SAGE Publications 2000; US$ 46.00 US$ 39.10

    John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry... more...

  • The Ultimate Secrets of Advertisingby John Philip Jones

    SAGE Publications 2001; US$ 63.00 US$ 53.55

    This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained... more...

  • The SAGE Handbook of Advertisingby Gerard J. Tellis; Tim Ambler

    SAGE Publications 2007; US$ 93.00

    Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. more...

  • Why It Sellsby Marcel Danesi

    Rowman & Littlefield Publishers 2007; US$ 34.99

    Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts,... more...

  • Getting Started with Crowdfund Investing In a Day For Dummiesby Sherwood Neiss; Jason W. Best; Zak Cassady-Dorion

    Wiley 2012; US$ 4.99 US$ 3.99

    Getting Started with Crowdund Investing In a Day For Dummies shows small business owners what they can do now to prepare for crowdfund investing since the signing of the 2012 JOBS Act into law.  It includes an overview of how crowdfunding came about; the steps you can take to get ready for CFI  once it is available, and ways you can... more...

  • Virtuelle Stimuli für Kundentests im Innovationsprozessby Philipp Rode

    Springer Fachmedien Wiesbaden 2012; US$ 59.99

    Die Techniken und Methoden des Virtual Engineering bieten die Chance auf frühzeitig verfügbare, realistische Produktdarstellungen. Zur Nutzung dieses Potentials stellt Philipp Rode eine Methode für die systematische Erstellung virtueller Prototypen und ihren Einsatz als virtuelle Stimuli in Kundentests in der Frühphase des Innovationsprozesses vor.... more...

  • Markensoziologische Werbungby Oliver Carlo Errichiello

    Springer Fachmedien Wiesbaden 2012; US$ 59.99

    In den letzten Jahren sind zahlreiche Publikationen zu einer Soziologie der Marke entstanden. Allerdings findet sich keine Arbeit, die sich mit der markensoziologischen Werktheorie auseinandersetzt. Der Autor zeigt den Stand der Forschung auf und entwickelt am Beispiel der Fiat Werbung in Deutschland eindeutige Parameter um eine Werbung in ihrer Resonanz... more...

  • Fusionby David Taylor

    Ecademy Press Ltd 2011; US$ 14.99

    Fusion is effective business communications in the social media age. Confused by online marketing? Think social media is for kids? Worried your website is not up to the job? And want to know how to reach the widest possible audience for the lowest possible cost? Then it is essential that you read this book. The development of modern websites, the appearance... more...