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  • 2013by

    De Gruyter 2012; US$ 238.00

    Up-to-date information on some 7,000 institutions and approx. 12,000 persons in public life in Bavaria: authorities and departments of local, state and federal administration jurisdiction syndicates and other organizations from politics, business, academic life, the arts etc. notaries, church offices, schools, universities, museums, libraries, hospitals,... more...

  • Marketing in Developing Countriesby Emmanuel C. Alozie

    Taylor and Francis 2009; US$ 160.00

    Advertising and Emerging Societies in a Technological and Global Economy  critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies. more...

  • Mundpropaganda Marketingby Sabine Andres

    Diplomica Verlag 2006; US$ 40.82

    Hauptbeschreibung Durch den immer größer werdenden Werbeaufwand erzeugt die Branche: "Ein lästiges Grundrauschen der Marketingkommunikation und ist zu einem kollektiven Tinnitus der Menschheit geworden." Immer wieder wird mit Erstaunen festgestellt, welcher Menge an Botschaften der Verbraucher mittlerweile ausgesetzt ist. Diese Informationsüberlastung... more...

  • The Rise of Advertising in the United Statesby Edd Applegate

    Scarecrow Press 2012; US$ 49.99

    In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America?s first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of... more...

  • Cases in Advertising and Marketing Managementby Edd Applegate; Art Johnsen

    Rowman & Littlefield Publishers 2006; US$ 31.99

    Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion... more...

  • Persuasive Advertisingby Professor J. Scott Armstrong

    Palgrave Macmillan 2010; US$ 100.00

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. more...

  • Successful Copywriting in a Weekby Robert Ashton

    Hodder Education 2012; US$ 11.18

    Learn in a week, what the leading experts on appraisals learn in a lifetime. more...

  • Work for Yourselfby Matt Avery

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Grapevineby Dave Balter

    Penguin Group US 2005; US$ 15.00

    Word of mouth is an amazingly powerful force ? but how does it really work? . Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it?s easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances... more...

  • Putting On Appearancesby Diane Barthel

    Temple University Press 2010; US$ 29.95

    In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship... more...