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  • Marketing in Developing Countriesby Emmanuel C. Alozie

    Taylor and Francis 2009; US$ 54.95

    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume... more...

  • Mundpropaganda Marketingby Sabine Andres

    Diplomica Verlag 2006; US$ 32.81

    Hauptbeschreibung Durch den immer größer werdenden Werbeaufwand erzeugt die Branche: "Ein lästiges Grundrauschen der Marketingkommunikation und ist zu einem kollektiven Tinnitus der Menschheit geworden." Immer wieder wird mit Erstaunen festgestellt, welcher Menge an Botschaften der Verbraucher mittlerweile ausgesetzt ist. Diese Informationsüberlastung... more...

  • Trojanisches Marketing. Mit unkonventioneller Werbung zum Markterfolgby Roman Anlanger; Wolfgang A. Engel

    Haufe Lexware Verlag 2014; US$ 24.27

    Unkonventionell, erfolgreich und kostengünstig! Trojanisches Marketing ist eine Marketingmethode, Kunden zwar indirekt, dafür aber umso nachhaltiger anzusprechen. Lesen Sie hier, wie man es einsetzt und erfolgreiche Aktionen konzipiert. <!-- Generated by XStandard version on 2014-02-03T16:07:18 --><p>Unkonventionell, erfolgreich... more...

  • The Rise of Advertising in the United Statesby Edd Applegate

    Scarecrow Press 2012; US$ 54.99

    In The Rise of Advertising in the United States: A History of Innovation to 1960 , Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America?s first class of professional marketers. more...

  • Cases in Advertising and Marketing Managementby Edd Applegate; Art Johnsen

    Rowman & Littlefield Publishers 2006; US$ 34.99

    Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion... more...

  • Persuasive Advertisingby Professor J. Scott Armstrong

    Palgrave Macmillan 2010; US$ 105.00

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. more...

  • Successful Copywriting in a Weekby Robert Ashton

    Hodder Education 2012; US$ 11.18

    Learn in a week, what the leading experts on appraisals learn in a lifetime. more...

  • Work for Yourselfby Matt Avery

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Werbe- und Konsumentenpsychologieby Peter Michael Bak

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 186.29

    <!-- Generated by XStandard version on 2015-03-31T14:01:30 --><p>Auf welchen psychologischen Grundlagen basiert sie? Wie wirkt sie auf das Erleben und Verhalten des potenziellen Käufers? Dient sie der Information oder der Manipulation?</p><p>Der Autor stellt die <strong>Grundlagen von Werbung und Psychologie im... more...

  • Grapevineby Dave Balter

    Penguin Publishing Group 2005; US$ 15.00

    Word of mouth is an amazingly powerful force ? but how does it really work? . Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it?s easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances... more...