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  • Marketing in Developing Countriesby Emmanuel C. Alozie

    Taylor and Francis 2009; US$ 54.95

    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume... more...

  • Mundpropaganda Marketingby Sabine Andres

    Diplomica Verlag 2006; US$ 32.81

    Hauptbeschreibung Durch den immer größer werdenden Werbeaufwand erzeugt die Branche: "Ein lästiges Grundrauschen der Marketingkommunikation und ist zu einem kollektiven Tinnitus der Menschheit geworden." Immer wieder wird mit Erstaunen festgestellt, welcher Menge an Botschaften der Verbraucher mittlerweile ausgesetzt ist. Diese Informationsüberlastung... more...

  • The Rise of Advertising in the United Statesby Edd Applegate

    Scarecrow Press 2012; US$ 54.99

    In The Rise of Advertising in the United States: A History of Innovation to 1960 , Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America?s first class of professional marketers. more...

  • Persuasive Advertisingby Professor J. Scott Armstrong

    Palgrave Macmillan 2010; US$ 105.00

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. more...

  • Successful Copywriting in a Weekby Robert Ashton

    Hodder Education 2012; US$ 11.18

    Learn in a week, what the leading experts on appraisals learn in a lifetime. more...

  • Work for Yourselfby Matt Avery

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Werbe- und Konsumentenpsychologieby Peter Michael Bak

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 186.29

    <!-- Generated by XStandard version on 2015-03-31T14:01:30 --><p>Auf welchen psychologischen Grundlagen basiert sie? Wie wirkt sie auf das Erleben und Verhalten des potenziellen Käufers? Dient sie der Information oder der Manipulation?</p><p>Der Autor stellt die <strong>Grundlagen von Werbung und Psychologie im... more...

  • Advances in Advertising Research (Vol. V)by Ivana Bu?ljeta Banks; Patrick De Pelsmacker; Shintaro Okazaki

    Springer Fachmedien Wiesbaden 2014; US$ 89.99

    Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme ?To Boldly... more...

  • Postmodern Advertising in Japanby Ory Bartal

    Dartmouth College Press 2015; US$ 44.99

    A major study of postmodern developments in Japanese advertising and art more...

  • Putting On Appearancesby Diane Barthel

    Temple University Press 2010; US$ 30.95

    In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship... more...