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Advertising

  • This Note's For Youby David Allan

    Business Expert Press 2015; US$ 19.95

    From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the “I’d Like to Teach the World to Sing” campaign and that while taping the “Lose Yourself” video, the choir had no idea Eminem would show up.... more...

  • Marketing in Developing Countriesby Emmanuel C. Alozie

    Taylor and Francis 2009; US$ 54.95

    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume... more...

  • The Rise of Advertising in the United Statesby Edd Applegate

    Scarecrow Press 2012; US$ 25.00

    In The Rise of Advertising in the United States: A History of Innovation to 1960 , Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. more...

  • Cases in Advertising and Marketing Managementby Edd Applegate; Art Johnsen

    Rowman & Littlefield Publishers 2006; US$ 38.00

    Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion... more...

  • Persuasive Advertisingby Professor J. Scott Armstrong

    Palgrave Macmillan 2010; US$ 105.00

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. more...

  • Successful Copywriting in a Weekby Robert Ashton

    Hodder Education 2012; US$ 11.18

    Learn in a week, what the leading experts on appraisals learn in a lifetime. more...

  • Work for Yourselfby Matt Avery

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Advances in Advertising Research (Vol. V)by Ivana Bušljeta Banks; Patrick De Pelsmacker; Shintaro Okazaki

    Springer Fachmedien Wiesbaden 2014; US$ 67.06

    Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly... more...

  • Postmodern Advertising in Japanby Ory Bartal

    Dartmouth College Press 2015; US$ 44.99

    A major study of postmodern developments in Japanese advertising and art more...

  • Putting On Appearancesby Diane Barthel

    Temple University Press 2010; US$ 30.95

    In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship... more...