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  • ?Ad?apting to Marketsby Sunitha Srinivas C

    SAGE Publications 2015; US$ 39.95

    An analysis of what goes into localization of advertisements in different Indian languages. more...

  • Tapfere Helden in der Akquiseby Stephan Magnus; Hans Vialon

    Wiley 2015; US$ 13.50

    Egal, ob es um Besuchstermine oder Interesse an einem Produkt geht, Anrufe bei potenziellen Kunden sind für die Akquirierung unerlässlich. Doch Akquise wird meist widerwillig betrieben und ist daher wenig erfolgreich. Hier setzen Stephan Magnus und Hans Vialon an. Die zentralen Faktoren einer gelungenen Akquise lauten Vorbereitung und Persönlichkeit.... more...

  • Advertising Media Workbook and Sourcebookby Larry Kelley; Kim Sheehan; Donald W. Jugenheimer

    Taylor and Francis 2015; US$ 49.95

    This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. ... more...

  • Sherlock Holmes in Advertisingby Amanda J. Field

    Andrews UK 2015; US$ 2.99

    This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective’s idiosyncracies into the minds of... more...

  • Paid Attentionby Faris Yakob

    Kogan Page 2015; US$ 24.95


  • Persuasive Copywritingby Andy Maslen

    Kogan Page 2015; US$ 61.99

    "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions.Andy's subsequent research led him... more...

  • Spezialprobleme der internationalen Werbebudgetierungby Adrienne Cansier

    Deutscher Universitätsverlag 2015; US$ 59.99

    Unter bisher in der Literatur nicht gängigen Perspektiven analysiert Adrienne Cansier die verschiedenen Problembereiche der internationalen Werbebudgetierung modelltheoretisch. Insbesondere die Diffusionstheorie, die Informationsökonomik und die evolutionäre Spieltheorie erweisen sich dabei als geeignete Erklärungsmodelle. Die Autorin zeigt Ansätze... more...

  • Jewish Mad Menby Kerri P. Steinberg

    Rutgers University Press 2015; US$ 29.95

    Attractively illustrated and insightfully written, Jewish Mad Men looks at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years.  Drawing on case studies of famous ad campaigns?from Levy?s Rye Bread to Hebrew National hot dogs?Kerri P. Steinberg uses the lens of advertising to illuminate... more...

  • Italian marketing historyby Brian Jones; Jonathan Morris

    Emerald Group Publishing Limited 2015; US$ 199.00

    This special ebook, edited by Professor Jonathan Morris, originated in a session held at the CHARM conference in Copenhagen 2013 and presents a number of chapters in which several distinctive aspects of Italian marketing history are identified. We begin with the chapter by Nando Fasce and Elisabetta Bini "Irresistible Empire or Innocents Abroad?... more...

  • Advertising Account Planningby Larry Kelley; Donald W. Jugenheimer

    Taylor and Francis 2015; US$ 47.95

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. more...