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  • Way Too Coolby Shannon Winnubst

    Columbia University Press 2015; US$ 27.99

    Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn?t always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture,... more...

  • Racismby George M. Fredrickson; Albert Camarillo

    Princeton University Press 2015; US$ 19.95

    Are antisemitism and white supremacy manifestations of a general phenomenon? Why didn't racism appear in Europe before the fourteenth century, and why did it flourish as never before in the eighteenth and nineteenth centuries? Why did the twentieth century see institutionalized racism in its most extreme forms? Why are egalitarian societies particularly... more...

  • ?Ad?apting to Marketsby Sunitha Srinivas C

    SAGE Publications 2015; US$ 39.95

    An analysis of what goes into localization of advertisements in different Indian languages. more...

  • Tapfere Helden in der Akquiseby Stephan Magnus; Hans Vialon

    Wiley 2015; US$ 13.50

    Egal, ob es um Besuchstermine oder Interesse an einem Produkt geht, Anrufe bei potenziellen Kunden sind für die Akquirierung unerlässlich. Doch Akquise wird meist widerwillig betrieben und ist daher wenig erfolgreich. Hier setzen Stephan Magnus und Hans Vialon an. Die zentralen Faktoren einer gelungenen Akquise lauten Vorbereitung und Persönlichkeit.... more...

  • Advertising Media Workbook and Sourcebookby Larry Kelley; Kim Sheehan; Donald W. Jugenheimer

    Taylor and Francis 2015; US$ 59.95

    This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each... more...

  • Sherlock Holmes in Advertisingby Amanda J. Field

    Andrews UK 2015; US$ 2.99

    This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective’s idiosyncracies into the minds of... more...

  • Paid Attentionby Faris Yakob

    Kogan Page 2015; US$ 24.95 US$ 18.71


  • Advertising Media Planningby Larry Kelley; Kim Sheehan; Donald W. Jugenheimer

    Taylor and Francis 2015; US$ 64.95

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full... more...

  • Persuasive Copywritingby Andy Maslen

    Kogan Page 2015; US$ 61.99 US$ 46.49

    "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions.Andy's subsequent research led him... more...

  • Spezialprobleme der internationalen Werbebudgetierungby Adrienne Cansier

    Deutscher Universitätsverlag 2015; US$ 59.99

    Unter bisher in der Literatur nicht gängigen Perspektiven analysiert Adrienne Cansier die verschiedenen Problembereiche der internationalen Werbebudgetierung modelltheoretisch. Insbesondere die Diffusionstheorie, die Informationsökonomik und die evolutionäre Spieltheorie erweisen sich dabei als geeignete Erklärungsmodelle. Die Autorin zeigt Ansätze... more...