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Advertising

  • Postmodern Advertising in Japanby Ory Bartal

    Dartmouth College Press 2015; US$ 44.99

    A major study of postmodern developments in Japanese advertising and art more...

  • Field Visual Merchandising Strategyby Paul J. Russell

    Kogan Page 2015; US$ 39.95

    The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such... more...

  • Advertising, Society, and Consumer Cultureby Roxanne Hovland; Joyce M. Wolburg

    Taylor and Francis 2014; US$ 59.95

    Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and... more...

  • Advertising Managementby Donald W Jugenheimer; Larry D Kelley; Fogarty Klein Monroe

    Taylor and Francis 2014; US$ 69.95

    This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising... more...

  • Branded Women in U.S. Televisionby Peter Bjelskou

    Lexington Books 2014; US$ 74.99

    This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives , Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.... more...

  • Geschenksendung, keine Handelswareby Karl Otto Kagel

    Athene Media Verlag 2014; US$ 3.84

    Im August 1988 gelang einem Hochschul-Medizinprofessor der Ernst-Moritz-Arndt-Universität Greifswald mit seiner Familie eine spektakuläre Flucht aus der DDR in den Westen. In ungewöhnlicher Offenheit schildert dieser in "Geschenksendung, keine Handelsware" in eindrucksvoller Weise das Leben, Erleben und Überleben im sozialistischen Alltag... more...

  • Werbung im sozialen Wandelby Clemens Schwender; Daniela Schlütz; Guido Zurstiege

    Herbert von Halem Verlag 2014; US$ 28.57

    Werbung setzt Themen, prägt Moden und Stile, sie macht Produkte und Botschaften zum ?Talk of the town?. Zugleich synchronisiert sich die Werbung mit dem Zeitgeist, dem Geschmack und den Vorlieben ihrer Zielgruppen. Um anzukommen kopiert, montiert, recyclet sie alles, was bereits gefällt. Werbung ist daher zugleich Motor und Seismograph des gesellschaftlichen... more...

  • Ultimate Guide to Facebook Advertisingby Perry Marshall; Keith Krance; Thomas Meloche

    Entrepreneur Press 2014; US$ 21.95

    GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them,... more...

  • Werbekommunikationby Nils S. Borchers

    Springer 2014; US$ 49.99

    ?Werbekommunikation geht weit uber die Verbreitung massenmedialer, bezahlter Werbeanzeigen in der Wirtschaft hinaus. Der soziale Mechanismus, der ihr zugrunde liegt, lasst sich potenziell in allen Bereichen der Gesellschaft entdecken und tritt in den unterschiedlichsten Formen auf.?Nils S. Borchers diskutiert diese Vielfaltigkeit der Werbekommunikation... more...

  • Industrial Advertising Copy (RLE Marketing)by R. Bigelow Lockwood

    Taylor and Francis 2014; US$ 130.00

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before... more...