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Advertising

  • Persuasive Copywritingby Andy Maslen

    Kogan Page 2015; US$ 61.99

    "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions.Andy's subsequent research led him... more...

  • Advertising Account Planningby Larry Kelley; Donald W. Jugenheimer

    Taylor and Francis 2015; US$ 47.95

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. more...

  • Die 7 Wege zu effektivem Network-Marketingby Stephen R. Covey; Nikolas Bertheau

    Gabal Verlag 2015; US$ 5.14

    In seinem Weltbestseller Die 7 Wege zur Effektivität vermittelt uns Stephen R. Covey seine zentrale Botschaft: Nicht angelernte Erfolgstechniken, sondern Charakter, Kompetenz und Vertrauen führen zu einem erfüllten und erfolgreichen Leben. Privat und im Business. In dieser zweisprachigen Hörbuchausgabe (Deutsch/Englisch) erläutert Stephen R. Covey,... more...

  • Ads, Fads, and Consumer Cultureby Arthur Asa Berger

    Rowman & Littlefield Publishers 2015; US$ 27.99

    Ads, Fads, and Consumer Culture ?now in its fifth edition?draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society. more...

  • ?Capitalist Realism? in Africa: Realities and Myths in Advertisingby Emmanuel C. Alozie

    Bentham Science Publishers 2015; US$ 29.00

    ?Capitalist Realism? in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the... more...

  • Field Visual Merchandising Strategyby Paul J. Russell

    Kogan Page 2015; US$ 39.95

    The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such... more...

  • Advertising, Society, and Consumer Cultureby Roxanne Hovland; Joyce M. Wolburg

    Taylor and Francis 2014; US$ 59.95

    Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and... more...

  • Readings in Advertising, Society, and Consumer Cultureby Roxanne Hovland; Joyce M. Wolburg; Eric E. Haley

    Taylor and Francis 2014; US$ 65.95

    This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical... more...

  • Cases in Advertising Managementby Larry D Kelley; Donald W Jugenheimer

    Taylor and Francis 2014; US$ 59.95

    "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including... more...

  • Advertising and Violenceby Nora J. Rifon; Marla B Royne; Les Carlson

    Taylor and Francis 2014; US$ 49.95

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current... more...