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Advertising

  • Research Handbook on Sustainable Co-operative Enterpriseby T. Mazzarol; S. Reboud; E. Mamouni Limnios

    Edward Elgar Publishing 2014; US$ 60.00

    Co-operatives are found in all industry sectors and almost all countries around the world. However, despite their significant economic and social contributions, the academic literature has largely ignored these important businesses. This book is a detailed examination of the co-operative enterprise business model and the factors that help to enhance... more...

  • Visual Pollutionby Adriana Portella

    Ashgate Publishing Ltd 2014; US$ 124.95

    While the issue of visual pollution, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Drawing on a range of comparative and contrasting empirical studies of historic... more...

  • Ästhetische Transfers zwischen Literatur und Werbungby Dominik Baumgarten

    Tectum Verlag 2014; US$ 27.76

    Welche Geschichten erzählen uns Werbeanzeigen? Wie viel Werbung steckt in Büchern? Und was passiert, wenn man Literatur kaum noch von Werbung abgrenzen kann? Dominik Baumgarten schafft anhand verschiedener linguistischer, literatur- und bildwissenschaftlicher Untersuchungen einen Überblick über die Mischformen beider Pole. Einen besonderen Fokus legt... more...

  • Tobacco Goes to Collegeby Elizabeth Crisp Crawford

    McFarland & Company, Inc., Publishers 2014; US$ 40.00

    This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether... more...

  • Neu präsentierenby Gerriet Danz

    Campus Verlag 2014; US$ 19.66

    Präsentationen werden oft als einschläfernd und langweilig empfunden. Der Werbeprofi und Kommunikationstrainer Gerriet Danz hat eine außergewöhnliche Methode entwickelt: Er zeigt, wie man mit Techniken aus der Werbung ungewöhnlich und neuartig präsentieren kann, sodass das Publikum die Botschaft nicht nur versteht, sondern sich auch garantiert merkt.... more...

  • NGN Architectures, Protocols and Servicesby Toni Janevski

    Wiley 2014; US$ 127.95

    Comprehensive coverage explaining the correlation and synergy between Next Generation Networks and the existing standardized technologies This book focuses on Next Generation Networks (NGN); in particular, on NGN architectures, protocols and services, including technologies, regulation and business aspects. NGN provides convergence between the... more...

  • Measuring Advertising Effectivenessby William D. Wells

    Taylor and Francis 2014; US$ 78.95

    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously... more...

  • Values, Lifestyles, and Psychographicsby Lynn R. Kahle; Larry Chiagouris

    Taylor and Francis 2014; US$ 145.00

    This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse... more...

  • 30 Minuten Werbungby Arnd Zschiesche; Oliver Errichiello

    Gabal Verlag 2014; US$ 9.25

    Kennen Sie das? Der Werbespot nach dem Film gestern - klasse! Sie haben sofort Ihren Freunden davon erzählt. Aber um welches Produkt ging es doch gleich? Blackout! Das passiert häufiger, als Sie glauben. Vor lauter Kreativität kommt die eigentliche Werbebotschaft nicht beim Kunden an. Für das Unternehmen ein Desaster. Denn worum es bei der Werbung... more...

  • Persuasive Advertising for Entrepreneurs and Small Business Ownersby William Winston; Jay P Granat

    Taylor and Francis 2014; US$ 62.95

    Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials—on a workable budget. Jay Granat, an experienced marketing... more...