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Advertising

  • 2013by

    De Gruyter 2012; US$ 238.00

    Up-to-date information on some 7,000 institutions and approx. 12,000 persons in public life in Bavaria: authorities and departments of local, state and federal administration jurisdiction syndicates and other organizations from politics, business, academic life, the arts etc. notaries, church offices, schools, universities, museums, libraries, hospitals,... more...

  • 30 Minuten Gutes Schreibenby Thilo Baum

    Gabal Verlag 2012; US$ 9.25

    Packende, treffende Sprache - wie geht das? Wie kann man mit fesselnden, anschaulichen Beschreibungen und genau den richtigen Wörtern den Leser aktiv ins Geschehen holen? Schreiben Sie ganz einfach! In diesem praxisorientierten Ratgaber erfahren Sie: * wie Sie Ihr Thema festlegen und eingrenzen * wie Sie sich klar und verständlich ausdrücken * wie... more...

  • 30 Minuten Positionierungby Peter Sawtschenko

    Gabal Verlag 2012; US$ 9.25

    Konkurrenzdruck, sinkende Umsätze, harter Preiskrieg: Viele Unternehmen stellen heute fest, dass es immer schwieriger wird, sich auf dem Markt zu behaupten. Positionierung ist die Antwort auf veränderte Märkte und harten Wettbewerb. Dieses Buch räumt auf mit altem Marketingdenken und kostenspieligen Werbebudgets. Sie erfahren, wie Sie die Stärke Ihres... more...

  • 30 Minuten Werbungby Arnd Zschiesche; Oliver Errichiello

    Gabal Verlag 2014; US$ 9.25

    Kennen Sie das? Der Werbespot nach dem Film gestern - klasse! Sie haben sofort Ihren Freunden davon erzählt. Aber um welches Produkt ging es doch gleich? Blackout! Das passiert häufiger, als Sie glauben. Vor lauter Kreativität kommt die eigentliche Werbebotschaft nicht beim Kunden an. Für das Unternehmen ein Desaster. Denn worum es bei der Werbung... more...

  • The 33 Ruthless Rules of Local Advertisingby Michael Corbett

    SummitView Publishing, Inc. 2012; US$ 6.99

    This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base... more...

  • Account planningby David Pickton; Keither Crosier

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book offers an examination of account planning, an area of marketing planning and advertising strategy. Not much has been published on this in the past so this is important issue. The authors are a real mix of academics and practitioners thereby bringing the real world and actual practice into the picture more...

  • Adlandby Mark Tungate

    Kogan Page 2013; US$ 24.99

    Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses... more...

  • Advances in Advertising Research (Vol. III)by Tobias Langner; Shintaro Okazaki; Martin Eisend

    Springer 2012; US$ 89.95

    "Advances in Advertising Research" are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well... more...