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- De Gruyter 2012; US$ 280.00
Up-to-date information on some 7,000 institutions and approx. 12,000 persons in public life in Bavaria: authorities and departments of local, state and federal administration jurisdiction syndicates and other organizations from politics, business, academic life, the arts etc. notaries, church offices, schools, universities,... more...
- Deutscher Universitätsverlag 2007; US$ 69.99
Christian Dechêne untersucht, wie sich das Abwechslungsbedürfnis von Konsumenten auf ihre Reaktion auf unterschiedlich gestaltete Werbemittel auswirkt. Anhand eines in der Aachener Innenstadt mit 650 Probanden durchgeführten Experiments zeigt er, dass das Abwechslungsbedürfnis die zugrunde gelegten Wirkungskriterien durchweg - wenn auch unterschiedlich... more...
- Emerald Group Publishing Limited 2003; US$ 199.00
This e-book offers an examination of account planning, an area of marketing planning and advertising strategy. Not much has been published on this in the past so this is important issue. The authors are a real mix of academics and practitioners thereby bringing the real world and actual practice into the picture more...
- Gabler Verlag 2010; US$ 69.99
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book. more...
- Gabler Verlag 2012; US$ 119.00
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly... more...
- Springer Fachmedien Wiesbaden 2013; US$ 119.00
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme ?The... more...
- Springer Fachmedien Wiesbaden 2014; US$ 89.99
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme ?To Boldly... more...
- Apress 2012; US$ 24.99
?Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you?re starting out in advertising or simply want to pick up some tips from the greats.? ? Mark Tungate , author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We... more...