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- Thorogood Publishing 2011; US$ 230.00
Public affairs has become an essential component of any successful companys strategy for communicating effectively and protecting market share. This Report shows in practical terms how you can counter potential threats to your business through a professionally structured and implemented public affairs campaign. more...
- John Benjamins Publishing Company 1998; US$ 165.00
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures.... more...
- Business Expert Press 2010; US$ 19.95
This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find... more...
- Springer 2008; US$ 39.99
Dieses Buch ist eine grundlegende Kritik am Zustand der deutschen Mitarbeiterzeitschriften, mit zahlreichen Beispielen. Neben der Kritik bietet das Buch aber vor allem praktische Ratschl ge, wie es sie in dieser F lle (vom Inhaltsverzeichnis bis zum R cktitel, vom Editorial bis zur Bildunterschrift) bisher noch nicht gegeben hat. more...
- BenBella Books, Inc. 2009; US$ 14.95
It's no secret that many IT professionals hate presenting and are often very bad at it. Focusing on technical details and speaking in monotone, they can quickly lose their audiences' attention and interest. Effective presentation skills are critical to the careers of IT professionals and the proper utilization of corporate resources. The Broadband... more...
- Infinite Ideas 2012; US$ 9.95
Do you feel that you could be much more successful in your career but that the right job never seems to come your way? Do other, less talented people always seem to get promoted? Would a fail-safe interview technique help you to get the position you want? Would you like to be the first person employers think of when they have a great new job to offer?... more...
- Packt Publishing 2010; US$ 29.99
Quickly master the extremely robust and powerful Oracle Hyperion Interactive Reporting 11 tool with this book and eBook more...