The Leading eBooks Store Online

3,863,569 members ⚫ 1,270,059 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Advertising

Most popular at the top

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter; Jessica Gioglio

    McGraw-Hill Education 2014; US$ 31.00

    Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,... more...

  • Hypnotic Writingby Joe Vitale

    Wiley 2010; US$ 19.95 US$ 17.50

    Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting,... more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 17.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...

  • Legendary Brandsby Laurence Vincent

    Dearborn Trade Publishing 2002; US$ 27.00

    Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...

  • Advertising For Dummiesby Gary Dahl

    Wiley 2011; US$ 21.99 US$ 19.50

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The... more...

  • And Now a Few Words From Meby Bob Garfield

    McGraw-Hill Education 2003; US$ 34.00

    "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners... more...

  • Luxury Fashion Brandingby Uché Okonkwo

    Palgrave Macmillan 2007; US$ 65.00

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...

  • Scientific Advertisingby Claude Hopkins

    The Floating Press 1923; US$ 7.95 US$ 6.92

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplaceby Sean Moffitt; Mike Dover; Don Tapscott

    McGraw-Hill Education 2010; US$ 35.00

    Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business... more...