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Advertising

Most popular at the top

  • Excellence in Advertisingby Leslie Butterfield

    Taylor and Francis 2009; US$ 72.95

    While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997,... more...

  • Using Google AdWords and AdSenseby Michael Miller

    Pearson Education 2010; US$ 23.99

    Get comfortable with Google AdWords and AdSense. Don?t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection?no books to carry, content updated, and... more...

  • Rocking the Agesby J. Walker Smith; Ann S. Clurman

    HarperCollins 2010; US$ 14.24

    For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.... more...

  • Beyond Viralby Kevin Nalty; David Meerman Scott

    Wiley 2010; US$ 24.95

    Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business... more...

  • Facebook Advertising For Dummiesby Paul Dunay; Richard Krueger; Joel Elad

    Wiley 2010; US$ 29.99 US$ 23.99

    Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers.... more...

  • Write to Sellby Andy Maslen

    Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 15.60

    New edition of a bestselling guide to writing effective sales and marketing copy. more...

  • The Dentsu Way: Secrets of Cross Switch Marketing from the World?s Most Innovative Advertising Agencyby Kotaro Sugiyama; Tim Andree

    McGraw-Hill Education 2010; US$ 37.00

    The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering... more...

  • Advertising by Designby Robin Landa

    Wiley 2010; US$ 60.00

    Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make... more...

  • E-Mail Marketing For Dummiesby Arnold

    Wiley 2011; US$ 24.99 US$ 19.99

    Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful... more...

  • Write, Copy, Make Moneyby Andy Maslen

    Marshall Cavendish International (Asia) Ptd Ltd 2010; US$ 22.40

    Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author’s experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. more...