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  • Facebook Advertising For Dummiesby Paul Dunay; Richard Krueger; Joel Elad

    Wiley 2010; US$ 29.99 US$ 26.50

    Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers.... more...

  • The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agencyby Kotaro Sugiyama; Tim Andree

    McGraw-Hill Education 2010; US$ 37.00

    The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering... more...

  • E-Mail Marketing For Dummiesby Arnold

    Wiley 2011; US$ 24.99 US$ 21.99

    Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful... more...

  • Write, Copy, Make Moneyby Andy Maslen

    Marshall Cavendish International (Asia) Ptd Ltd 2010; US$ 22.40

    Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author’s experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. more...

  • Chasing Youth Culture and Getting it Rightby Tina Wells

    Wiley 2011; US$ 24.95 US$ 21.99

    Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest... more...

  • The Best Digital Marketing Campaigns in the Worldby Damian Ryan; Calvin Jones

    Kogan Page 2011; US$ 18.04

    The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. more...

  • The Visionary Packageby Herbert M. Meyers; Richard Gerstman

    Palgrave Macmillan 2004; US$ 80.00

    The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities... more...

  • Content Marketingby Rebecca Lieb

    Pearson Education 2011; US$ 19.99

    If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing , world-renowned digital content expert Rebecca Lieb offers all the detailed,... more...

  • Brainfluenceby Roger Dooley

    Wiley 2011; US$ 24.95 US$ 21.99

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive... more...

  • Media Sellingby Charles Warner

    Wiley 2011; US$ 77.95 US$ 67.56

    This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as... more...