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Advertising

Most popular at the top

  • Biography of an Ideaby Edward L. Bernays

    Open Road Media 2015; US$ 14.99

    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation?s most influential social architects. In ... more...

  • Brain Tattoosby Karen Post

    AMACOM 2004; US$ 17.95

    Make your brand so strong customers can?t get it out of their heads! more...

  • Brainfluenceby Roger Dooley

    Wiley 2011; US$ 24.95

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive... more...

  • Chasing Youth Culture and Getting it Rightby Tina Wells

    Wiley 2011; US$ 24.95

    Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest... more...

  • Content Marketingby Rebecca Lieb

    Pearson Education 2011; US$ 19.99

    If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing , world-renowned digital content expert Rebecca Lieb offers all the detailed,... more...

  • Cross-Cultural Selling For Dummiesby Michael Soon Lee; Ralph R. Roberts

    Wiley 2008; US$ 21.99 US$ 17.59

    Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort... more...

  • The Definitive Guide to Entertainment Marketingby Al Lieberman; Pat Esgate

    Pearson Education 2013; US$ 46.99

    Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution... more...

  • The Dentsu Way: Secrets of Cross Switch Marketing from the World?s Most Innovative Advertising Agencyby Kotaro Sugiyama; Tim Andree

    McGraw-Hill Education 2010; US$ 35.00

    The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering... more...

  • Designing Brand Identityby Alina Wheeler

    Wiley 2012; US$ 45.00

    A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers... more...

  • Discourse of Advertisingby Guy Cook

    Taylor & Francis 1992; US$ 41.95

    Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises. more...