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Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeMcGraw-Hill Education 2010; US$ 20.00 US$ 16.40
Master today?s most powerful marketing tool for instant customer engagement! Today?s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information?in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the secrets... more...
- HarperCollins 2010; US$ 14.24
For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.... more...
- Wiley 2010; US$ 24.95 US$ 17.46
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business... more...
- Wiley 2010; US$ 29.99 US$ 23.99
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers.... more...
The Dentsu Way: Secrets of Cross Switch Marketing from the World?s Most Innovative Advertising AgencyMcGraw-Hill Education 2010; US$ 37.00 US$ 30.34
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering... more...
- Wiley 2010; US$ 60.00 US$ 52.00
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make... more...
- Wiley 2011; US$ 24.99 US$ 19.99
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2010; US$ 22.40
Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the authors experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. more...
- Wiley 2011; US$ 24.95 US$ 17.46
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest... more...