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Most popular at the top
- Kogan Page 2011; US$ 44.95
Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business. more...
- BenBella Books, Inc. 2012; US$ 24.99
Truth is a powerful marketing tool?and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they?re imbued with qualities they don?t necessarily possess, or presume... more...
- McGraw-Hill Education 2013; US$ 23.00
CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.... more...
- Kogan Page 2010; US$ 29.95
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...
- Smithsonian 2013; US$ 27.95
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising... more...
- Pearson Education 2013; US$ 46.99
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution... more...
- Penguin Books Ltd 2015; US$ 16.98
An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:... more...
- Little, Brown Book Group 2014; US$ 9.99
Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked'... more...
- Kogan Page 2014; US$ 29.95
The Best Digital Marketing Campaigns in the World II brings together an international collection of the most successful digital marketing campaigns of recent times, assessing what they achieved and the business lessons learnt. more...
- Palgrave Macmillan 2014; US$ 85.00
This book brings together thirteen timely essays from across the globe that consider a range of 'mediated youth cultures', covering topics such as the phenomenon of dance imitations on YouTube, the circulation of zines online, the resurgence of roller derby on the social web, drinking cultures, Israeli blogs, Korean pop music, and more. more...