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  • Hookedby Nir Eyal; Ryan Hoover

    Penguin Group US 2014; US$ 12.99

    How do successful companies create products people can?t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model?a four-step... more...

  • The Real Mad Menby Andrew Cracknell

    Quercus Publishing 2012; Not Available

    How true is Mad Men? The reality is much more extraordinary than the hit TV series. more...

  • The Real Mad Menby Andrew Cracknell

    Quercus Publishing 2012; US$ 26.03

    How true is Mad Men? The reality is much more extraordinary than the hit TV series. more...

  • From Those Wonderful Folks Who Gave You Pearl Harbby Jerry Della Femina

    Simon & Schuster 2010; US$ 10.99

    Vividly reminiscent of the goings-on at Sterling Cooper ? the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products ? this is the story of what Madison Avenue was really like in the ?60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...

  • Evaluation in Advertising Receptionby Stella Bullo

    Palgrave Macmillan 2014; US$ 95.00

    Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. more...

  • The Power of Cult Brandingby Matthew W. Ragas; Bolivar J. Bueno

    The Doubleday Religious Publishing Group 2011; US$ 12.99

    Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products?with the right combination of positioning and branding?take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral... more...

  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000by Pete Blackshaw

    The Doubleday Religious Publishing Group 2008; US$ 13.99

    In today?s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"?blogs, social networking pages, message boards, product review sites?even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers,... more...

  • The Online Advertising Playbookby Joe Plummer; Stephen D. Rappaport; Taddy Hall; Robert Barocci

    Wiley 2007; US$ 34.95

    Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't... more...

  • Writing Copy For Dummiesby Jonathan Kranz

    Wiley 2011; US$ 15.99

    Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see... more...

  • How To Make It In Advertisingby Mark Leigh

    Ebury Publishing 2013; US$ 16.98

    Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most... more...