The Leading eBooks Store Online

3,794,961 members ⚫ 1,236,034 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Advertising

Most popular at the top

  • Spending Advertising Money in the Digital Ageby Hamish Pringle; Jim Marshall

    Kogan Page 2011; US$ 44.95

    Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business. more...

  • Tell The Truthby Sue Unerman; Jonathan Salem Baskin

    BenBella Books, Inc. 2012; US$ 24.99

    Truth is a powerful marketing tool?and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they?re imbued with qualities they don?t necessarily possess, or presume... more...

  • Instagram Power: Build Your Brand and Reach More Customers with the Power of Picturesby Jason Miles

    McGraw-Hill Education 2013; US$ 23.00

    CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.... more...

  • About Faceby Dan Hill

    Kogan Page 2010; US$ 29.95

    About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...

  • How McGruff and the Crying Indian Changed Americaby Wendy Melillo

    Smithsonian 2013; US$ 27.95

    Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns  details how public service advertising... more...

  • The Definitive Guide to Entertainment Marketingby Al Lieberman; Pat Esgate

    Pearson Education 2013; US$ 46.99

    Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution... more...

  • For God's Sakeby Ambi Parameswaran

    Penguin Books Ltd 2015; US$ 16.98

    An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:... more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; US$ 9.99

    Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked'... more...

  • The Best Digital Marketing Campaigns in the World IIby Damian Ryan

    Kogan Page 2014; US$ 29.95

    The Best Digital Marketing Campaigns in the World II brings together an international collection of the most successful digital marketing campaigns of recent times, assessing what they achieved and the business lessons learnt. more...

  • Mediated Youth Culturesby Andy Bennett; Brady Robards

    Palgrave Macmillan 2014; US$ 85.00

    This book brings together thirteen timely essays from across the globe that consider a range of 'mediated youth cultures', covering topics such as the phenomenon of dance imitations on YouTube, the circulation of zines online, the resurgence of roller derby on the social web, drinking cultures, Israeli blogs, Korean pop music, and more. more...