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Advertising

Most popular at the top

  • The Advertised Mindby Erik Du Plessis

    Kogan Page 2005; US$ 45.00

    Advertising research organizations have been trying for years to measure the effectiveness of advertising. more...

  • Hypnotic Writingby Joe Vitale

    Wiley 2010; US$ 19.95

    Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting,... more...

  • Branding For Dummiesby Bill Chiaravalle; Barbara Findlay Schenck

    Wiley 2011; US$ 21.99

    Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for... more...

  • Copyediting and Proofreading For Dummiesby Suzanne Gilad

    Wiley 2011; US$ 19.99

    Turn your knack for language into a lucrative career Must-know techniques and resources for maximizing your accuracy and speed Interested in becoming a copyeditor or proofreader? Want to know more about what each job entails? This friendly guide helps you position yourself for success. Polish your skills, build a winning résumé and land... more...

  • The Little Blue Book of Advertisingby Steve Lance; Jeff Woll

    Penguin Group US 2006; US$ 19.95

    These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas... more...

  • Advertising in Tourism and Leisureby Nigel Morgan; Annette Pritchard

    Taylor and Francis 2013; US$ 69.99

    'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism... more...

  • The Adweek Copywriting Handbookby Joseph Sugarman

    Wiley 2012; US$ 24.00

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...

  • All You Need is a Good Idea!by Jay H. Heyman

    Wiley 2008; US$ 24.95

    In All You Need Is a Good Idea , Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace,... more...

  • Sex in Advertisingby Tom Reichert; Jacqueline Lambiase

    Taylor and Francis 2002; US$ 59.95

    A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric. more...

  • Cross-Cultural Selling For Dummiesby Michael Soon Lee; Ralph R. Roberts

    Wiley 2008; US$ 21.99

    Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort... more...