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- Taylor and Francis 2014; US$ 54.95
The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today?s industry professionals.... more...
- St. Martin's Press 2014; US$ 28.99
Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...
- Penguin Publishing Group 2014; US$ 25.95
Voted one of the best business books of the year by Goodreads readers. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn?t live without." ? Publisher's Weekly ?A must read for everyone who cares about driving customer engagement."... more...
- Palgrave Macmillan 2014; US$ 95.00
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. more...
- Penguin Books Ltd 2014; US$ 20.78
In Hooked , Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying... more...
- Oxford University Press 2014; US$ 34.99
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in... more...
- SAGE Publications 2011; US$ 55.00
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at... more...