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  • The Real Mad Menby Andrew Cracknell

    Quercus 2012; US$ 21.88

    In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling... more...

  • The Real Mad Menby Andrew Cracknell

    Quercus 2012; Not Available

    In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling... more...

  • Creating Value: The Theory and Practice of Marketing Semiotics Researchby Laura R. Oswald

    Oxford University Press 2014; US$ 34.99

    In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in... more...

  • Ad Critiqueby Nancy R. Tag

    SAGE Publications 2011; US$ 48.00

    Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at... more...

  • Deluxeby Dana Thomas

    Penguin Publishing Group 2007; US$ 17.00

    Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and,... more...

  • Buzzmarketingby Mark Hughes

    Penguin Publishing Group 2005; US$ 15.00

    ?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.? ?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. ... more...

  • Facebook Advertising For Dummiesby Paul Dunay; Richard Krueger; Joel Elad

    Wiley 2010; US$ 29.99 US$ 23.99

    Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It?s all here and more in this detailed, easy-to-follow guide from two award-winning marketers.... more...

  • Convergeby Bob W. Lord; Ray Velez

    Wiley 2013; US$ 29.95

    The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish,... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • The Advertised Mindby Erik Du Plessis

    Kogan Page 2005; US$ 45.00

    Advertising research organizations have been trying for years to measure the effectiveness of advertising. more...