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Most popular at the top
- Wiley 2011; US$ 74.95
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as... more...
- The Crown Publishing Group 2008; US$ 21.95
In today?s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"?blogs, social networking pages, message boards, product review sites?even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers,... more...
- Ebury Publishing 2013; US$ 15.98
Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most... more...
- Wiley 2013; US$ 21.59
David Semmelroth has two decades of experience translating customer data into actionable insights across the financial services, travel, and entertainment industries. David has consulted for Cedar Fair, Wachovia, National City, and TD Bank. more...
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeMcGraw-Hill Education 2010; US$ 19.95
Introduction: Short and Simple ? How ?Tweet? It Is Part 1: Understanding Twitter Chapter 1: The Method of this ?Microblogging? Chapter 2: Planning to Incorporate Twitter Into Your Business Chapter 3: Building The Best ?Tweet? Part 2: Establishing and Tweaking Your Twitter Presence Chapter 4: Joining Twitter and Getting Started Chapter... more...
Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online PresenceMcGraw-Hill Education 2012; US$ 20.00
Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social... more...
- McGraw-Hill Education 2014; US$ 29.00
Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel. Jessica Gioglio is the social media manager for Dunkin? Donuts. more...
- Wiley 2007; US$ 38.00
"The most objective and broad based retrospective research done on what works online to date. As we plough towards the future at breakneck speed lets not lose sight of the truths that will transcend web 2.0." -- Ted McConnell, P&G more...
- Simon & Schuster 1999; US$ 26.00
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...