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Advertising

Most popular at the top

  • The Media Handbookby Helen Katz

    Taylor and Francis 2014; US$ 54.95

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today?s industry professionals.... more...

  • Rebuilding Empiresby Thomas Lee

    St. Martin's Press 2014; US$ 28.99

    Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...

  • Hookedby Nir Eyal; Ryan Hoover

    Penguin Publishing Group 2014; US$ 25.95

    How do successful companies create products people can?t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model?a four-step process... more...

  • Evaluation in Advertising Receptionby Stella Bullo

    Palgrave Macmillan 2014; US$ 95.00

    Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. more...

  • The Real Mad Menby Andrew Cracknell

    Quercus 2012; Not Available

    How true is Mad Men? The reality is much more extraordinary than the hit TV series. more...

  • The Real Mad Menby Andrew Cracknell

    Quercus 2012; US$ 22.95

    How true is Mad Men? The reality is much more extraordinary than the hit TV series. more...

  • Creating Value: The Theory and Practice of Marketing Semiotics Researchby Laura R. Oswald

    Oxford University Press 2014; US$ 34.99

    In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in... more...

  • Ad Critiqueby Nancy R. Tag

    SAGE Publications 2011; US$ 48.00

    Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • The Advertised Mindby Erik Du Plessis

    Kogan Page 2005; US$ 45.00

    Advertising research organizations have been trying for years to measure the effectiveness of advertising. more...