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  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplaceby Sean Moffitt; Mike Dover; Don Tapscott

    McGraw-Hill Education 2010; US$ 28.00

    Foreword by Don Tapscott; Preface; Acknowledgments; Background ; Chapter 1. The Birth of Wikibrands; Chapter 2. The Wikibrand Rallying Cry: The New "Mad Men" of 2010; Chapter 3. The Six Benefits of Wikibrands Brand Advocacy: The Power of Buzz, Word-of-Mouth, Referral and Evangelism; Chapter 4. FLIRT: Focus ? If I don't know where you?re going,... more...

  • Brutal Simplicity of Thoughtby Maurice Saatchi; M&C Saatchi

    St. Martin's Press 2013; US$ 19.99

    The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to... more...

  • The Complete Idiot's Guide to Pinterest Marketingby Barbara Boyd; Christine Martinez

    DK Publishing 2012; US$ 18.95

    Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than... more...

  • Principles of Advertisingby Monle Lee; Carla Johnson

    Taylor and Francis 2013; US$ 67.95

    "A complete and well-organized textbook on advertising"— Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book... more...

  • Ogilvy on Advertisingby David Ogilvy

    Knopf Doubleday Publishing Group 2013; US$ 27.50

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. more...

  • The Ad-Makersby Tom von Logue Newth

    Taylor and Francis 2013; US$ 33.95

    The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography,... more...

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 65.00

    'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK more...

  • Design for Mediaby Di Hand; Steve Middleditch

    Taylor and Francis 2014; US$ 53.99

    This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing... more...

  • For God's Sakeby Ambi Parameswaran

    Penguin Books Ltd 2015; US$ 16.98

    An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: ?... more...

  • A New Brand Worldby Scott Bedbury; Stephen Fenichell

    Penguin Publishing Group 2003; US$ 16.00

    "I don't think there is anyone in the world who knows more about brands than Scott Bedbury ? there is certainly no one who can tell his story and make his points with such insight and wit. A New Brand World gives you the inside story of Nike, Starbucks and other top brands with sharp commentary and analysis. This is a highly entertaining read, but... more...