The Leading eBooks Store Online

3,508,729 members ⚫ 2,065,349 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Advertising

Most popular at the top

  • Principles of Advertisingby Monle Lee; Carla Johnson

    Taylor and Francis 2013; US$ 67.95

    "A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents... more...

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 52.00

    'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK more...

  • The Focus Group Research Handbookby Holly Edmunds

    McGraw-Hill Education 2000; US$ 49.95

    The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement... more...

  • Branded Entertainmentby Jean-marc Lehu

    Kogan Page 2007; US$ 39.95

    Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands.... more...

  • The Future of Advertisingby Joe Cappo

    McGraw-Hill Education 2003; US$ 19.00

    Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated... more...

  • Branded Maleby M. Tungate

    Kogan Page 2008; US$ 38.75

    Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes the book considers his exposure to brands and the ways marketers can exploit these channels more...

  • Ads to Iconsby Paul Springer

    Kogan Page 2009; US$ 29.95

    Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...

  • Local Online Advertising For Dummiesby Court Cunningham; Stephanie Brown

    Wiley 2010; US$ 26.99 US$ 21.59

    Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising,... more...

  • Sams Teach Yourself Google AdWords in 10 Minutesby Bud E. Smith

    Pearson Education 2011; US$ 11.99

      Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you?ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!   Tips point... more...

  • Kellogg on Advertising and Mediaby Bobby J. Calder; Philip Kotler

    Wiley 2012; US$ 29.95

    In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online... more...