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  • Luxury Fashion Brandingby Uché Okonkwo

    Palgrave Macmillan 2007; US$ 65.00

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...

  • Principles of Advertisingby Monle Lee; Carla Johnson

    Taylor and Francis 2013; US$ 67.95

    "A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents... more...

  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplaceby Sean Moffitt; Mike Dover; Don Tapscott

    McGraw-Hill Education 2010; US$ 35.00

    Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business... more...

  • The Ad-Makersby Tom von Logue Newth

    Taylor and Francis 2013; US$ 33.95

    The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography,... more...

  • Ads to Iconsby Paul Springer

    Kogan Page 2009; US$ 29.95

    Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...

  • Advertising and Promotionby Chris Hackley

    SAGE Publications 2010; US$ 80.00

    The Second Edition continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. more...

  • Branded Entertainmentby Jean-marc Lehu

    Kogan Page 2007; US$ 39.95

    Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands.... more...

  • Branded Maleby M. Tungate

    Kogan Page 2008; US$ 38.75

    Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes the book considers his exposure to brands and the ways marketers can exploit these channels more...

  • The Codes of Advertisingby Sut Jhally

    Taylor and Francis 2014; US$ 37.95

    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on... more...

  • Design for Mediaby Di Hand; Steve Middleditch

    Taylor and Francis 2014; US$ 59.95

    This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing... more...