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  • The Focus Group Research Handbookby Holly Edmunds

    McGraw-Hill Education 2000; US$ 49.95

    The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement... more...

  • Branded Entertainmentby Jean-marc Lehu

    Kogan Page 2007; US$ 39.95

    Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands.... more...

  • The Future of Advertisingby Joe Cappo

    McGraw-Hill Education 2003; US$ 19.00

    Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated... more...

  • Branded Maleby M. Tungate

    Kogan Page 2008; US$ 38.75

    Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes the book considers his exposure to brands and the ways marketers can exploit these channels more...

  • Ads to Iconsby Paul Springer

    Kogan Page 2009; US$ 29.95

    Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...

  • Sams Teach Yourself Google AdWords in 10 Minutesby Bud E. Smith

    Pearson Education 2011; US$ 11.99

      Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you?ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!   Tips point... more...

  • No B.S. Grassroots Marketingby Dan S. Kennedy; Jeff Slutsky

    Entrepreneur Press 2012; US$ 17.99

    Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best assettheir ability to bond directly with their consumers. Small business entrepreneurs are armed to go grassroots? given winning strategies to take their marketing to... more...

  • Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierraby Mack Collier

    McGraw-Hill Education 2013; US$ 22.00

    What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric... more...

  • The Unpublished David Ogilvyby David Ogilvy

    Profile Books 2012; US$ 17.31

    First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years... more...

  • The Ad-Makersby Tom von Logue Newth

    Taylor and Francis 2013; US$ 33.95

    The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography,... more...