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  • Branded Entertainmentby Jean-marc Lehu

    Kogan Page 2007; US$ 39.95

    Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands.... more...

  • Branded Maleby M. Tungate

    Kogan Page 2008; US$ 38.75

    Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes the book considers his exposure to brands and the ways marketers can exploit these channels more...

  • The Complete Idiot's Guide to Guerrilla Marketingby Colleen Wells; Susan Drake

    DK Publishing 2008; US$ 18.95

    Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and... more...

  • The Complete Idiot's Guide to Copywriter's Words And Phrasesby Kathy Kleidermacher

    DK Publishing 2005; US$ 16.95

    Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of... more...

  • Ads to Iconsby Paul Springer

    Kogan Page 2009; US$ 29.95

    Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...

  • Local Online Advertising For Dummiesby Court Cunningham; Stephanie Brown

    Wiley 2010; US$ 21.59

    Kick your local online advertising into high gear with thisfriendly, timely guide! Add the newest means of advertising your business into yourmarketing mix by developing an online advertising strategy. Thisget-down-to-business guide will show you how. Written by executivesfrom Yodle, a New York-based firm specializing in onlineadvertising, this... more...

  • Sams Teach Yourself Google AdWords in 10 Minutesby Bud E. Smith

    Pearson Education 2011; US$ 11.99

      Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you?ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!   Tips point... more...

  • Advertising and Promotionby Chris Hackley

    SAGE Publications 2010; US$ 80.00

    The Second Edition continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. more...

  • Video Marketing For Dummiesby Kevin Daum; Bettina Hein; Matt Scott; Andreas Goeldi

    Wiley 2012; US$ 19.99

    Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in onlinemarketing and this fun-but-practical guide presents you with allaspects of video marketing from planning to production todistribution. You'll learn how to create a video strategy, producean effective video, put it online, and get your video... more...

  • No B.S. Grassroots Marketingby Dan S. Kennedy; Jeff Slutsky

    Entrepreneur Press 2012; US$ 17.95

    Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots? given winning strategies to take their marketing... more...