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  • The Focus Group Research Handbookby Holly Edmunds

    McGraw-Hill Education 2000; US$ 24.95

    The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement... more...

  • Branded Entertainmentby Jean-marc Lehu

    Kogan Page 2007; US$ 39.95

    Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands.... more...

  • The Future of Advertisingby Joe Cappo

    McGraw-Hill Education 2003; US$ 24.95

    Joe Cappo is senior vice president international for Crain Communications, Inc. He is the former publisher of Advertising Age and former world president of the International Advertising Association. more...

  • Branded Maleby M. Tungate

    Kogan Page 2008; US$ 38.75

    Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes the book considers his exposure to brands and the ways marketers can exploit these channels more...

  • The Complete Idiot's Guide to Guerrilla Marketingby Colleen Wells; Susan Drake

    DK Publishing 2008; US$ 18.95

    Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and... more...

  • The Complete Idiot's Guide to Copywriter's Words And Phrasesby Kathy Kleidermacher

    DK Publishing 2005; US$ 16.95

    Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of... more...

  • Ads to Iconsby Paul Springer

    Kogan Page 2009; US$ 29.95

    Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...

  • Local Online Advertising For Dummiesby Court Cunningham; Stephanie Brown

    Wiley 2010; US$ 21.59

    Kick your local online advertising into high gear with thisfriendly, timely guide! Add the newest means of advertising your business into yourmarketing mix by developing an online advertising strategy. Thisget-down-to-business guide will show you how. Written by executivesfrom Yodle, a New York-based firm specializing in onlineadvertising, this... more...

  • Advertising Media Planning, Seventh Editionby Roger Baron; Jack Sissors

    McGraw-Hill Education 2010; US$ 89.95

    Jack Z. Sissors was a professor of media planning and strategy at Northwestern University. He created and edited The Journal of Media Planning and spent many years at Leo Burnett and other top advertising agencies. Roger B. Baron is senior vice president and director of media research at DRAFTFCB, whose clients include SC Johnson, MillerCoors... more...

  • Sams Teach Yourself Google AdWords in 10 Minutesby Bud E. Smith

    Pearson Education 2011; US$ 11.99

      Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you?ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!   Tips point... more...