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Advertising

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  • The Complete Idiot's Guide to Guerrilla Marketingby Colleen Wells; Susan Drake

    DK Publishing 2008; US$ 18.95

    Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and... more...

  • The Complete Idiot's Guide to Copywriter's Words And Phrasesby Kathy Kleidermacher

    DK Publishing 2005; US$ 16.95

    Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of... more...

  • Ads to Iconsby Paul Springer

    Kogan Page 2009; US$ 29.95

    Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...

  • Local Online Advertising For Dummiesby Court Cunningham; Stephanie Brown

    Wiley 2010; US$ 21.59

    Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising,... more...

  • Sams Teach Yourself Google AdWords in 10 Minutesby Bud E. Smith

    Pearson Education 2011; US$ 11.99

      Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you?ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!   Tips point... more...

  • Kellogg on Advertising and Mediaby Bobby J. Calder; Philip Kotler

    Wiley 2012; US$ 29.95

    How to use advertising and media more effectively is perhaps the number one issue in marketing today. Marketers are increasingly turning away from traditional mass advertising to online and mobile ads, alternative media, product placement, branded entertainment, and other "marketing services." Yet most marketers have a sense of being in uncharted... more...

  • Advertising and Promotionby Chris Hackley

    SAGE Publications 2010; US$ 80.00

    The Second Edition continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. more...

  • Video Marketing For Dummiesby Kevin Daum; Bettina Hein; Matt Scott; Andreas Goeldi

    Wiley 2012; US$ 19.99

    Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in onlinemarketing and this fun-but-practical guide presents you with allaspects of video marketing from planning to production todistribution. You'll learn how to create a video strategy, producean effective video, put it online, and get your video... more...

  • Socialnomicsby Erik Qualman

    Wiley 2012; US$ 19.95

    The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 27.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...