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Most popular at the top

  • Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierraby Mack Collier

    McGraw-Hill Education 2013; US$ 22.00 US$ 18.04

    What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric... more...

  • The Unpublished David Ogilvyby David Ogilvy

    Profile Books 2012; US$ 17.31

    First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years... more...

  • The Ad-Makersby Tom von Logue Newth

    Taylor and Francis 2013; US$ 33.95

    The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography,... more...

  • Killer Web Contentby Gerry McGovern

    Bloomsbury Publishing 2011; US$ 26.99

    On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical , it will make your website really work for you. This book helps readers... more...

  • Visual Social Marketing For Dummiesby Krista Neher

    Wiley 2014; US$ 24.99 US$ 19.99

    How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap... more...

  • The Codes of Advertisingby Sut Jhally

    Taylor and Francis 2014; US$ 37.95

    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on... more...

  • Design for Mediaby Di Hand; Steve Middleditch

    Taylor and Francis 2014; US$ 59.95

    This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing... more...

  • How to Use the Internet to Advertise, Promote, and Market Your Business or Websiteby Bruce C Brown

    Atlantic Publishing Group Inc 2014; US$ 12.48

    Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet. more...

  • New Perspectives in Marketing by Word-of-Mouthby Emerald Group Publishing Limited

    Emerald Group Publishing Limited 2015; US$ 49.95

    New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins US 2002; US$ 11.99

    Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful... more...