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Advertising

Most popular at the top

  • Ogilvy on Advertisingby David Ogilvy

    Knopf Doubleday Publishing Group 2013; US$ 27.50

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. more...

  • The Ad-Makers: How the Best TV Commercials are Producedby Tom von Logue Newth

    Taylor and Francis 2013; US$ 29.95

    First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Design for Mediaby Di Hand; Steve Middleditch

    Taylor and Francis 2014; US$ 53.99

    This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear andrelevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing... more...

  • The Focus Group Research Handbook 2000by Holly Edmunds

    McGraw-Hill Education 2000; US$ 24.95

    The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement... more...

  • Branded Entertainmentby Jean-marc Lehu

    Kogan Page 2007; US$ 39.95

    Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands.... more...

  • FUTURE OF ADVERTISINGby Joe Cappo

    McGraw-Hill Education 2003; US$ 24.95

    Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated... more...

  • Branded Maleby M. Tungate

    Kogan Page 2008; US$ 38.75

    Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes the book considers his exposure to brands and the ways marketers can exploit these channels more...

  • The Complete Idiot's Guide to Guerrilla Marketingby Susan Drake; Colleen Wells

    DK Publishing 2008; US$ 18.95

    Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and... more...

  • The Complete Idiot's Guide to Copywriter's Words And Phrasesby Kathy Kleidermacher

    DK Publishing 2005; US$ 16.95

    Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of... more...

  • Ads to Iconsby Paul Springer

    Kogan Page 2009; US$ 29.95

    Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age. more...