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Advertising

Most popular at the top

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins US 2002; US$ 11.99

    Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful... more...

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • Pick Meby Nancy Vonk; Janet Kestin

    Wiley 2010; US$ 22.00 US$ 19.50

    Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned... more...

  • How to Write Great Copyby Dominic Gettins

    Kogan Page 2006; US$ 39.99

    In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful advertising campaigns. more...

  • Advertising and Identity in Europeby Jacqueline Cannon; Baubeta Patricia Odber de; Robin Warner

    Intellect Books Ltd 2000; US$ 25.00

    As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in terms of culture and of business, across the national... more...

  • Careers in Advertisingby S. William Pattis

    McGraw-Hill Education 2004; US$ 18.00

    For college students planning a future, professionals looking to change fields, or anyone who wants new insight into a specific profession, this series offers: Specific information on each profession Career choices within each field Information on working conditions Details on responsibilities, education, and training required And much more... more...

  • Net Words: Creating High-Impact Online Copyby Nick Usborne

    McGraw-Hill Education 2001; US$ 19.00

    A guide to creating copy that connects with customers­­and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech,... more...

  • The Online Advertising Playbookby Joe Plummer; Stephen D. Rappaport; Taddy Hall; Robert Barocci

    Wiley 2007; US$ 38.00 US$ 33.50

    Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't... more...

  • Branded Maleby Mark Tungate

    Kogan Page 2008; US$ 39.95

    Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. more...

  • Advertising in Modern and Postmodern Timesby Pamela Odih

    SAGE Publications 2007; US$ 8.00

    This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity... more...