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Advertising

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  • Video Marketing For Dummiesby Kevin Daum; Bettina Hein; Matt Scott; Andreas Goeldi

    Wiley 2012; US$ 24.99 US$ 19.99

    Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in onlinemarketing and this fun-but-practical guide presents you with allaspects of video marketing from planning to production todistribution. You'll learn how to create a video strategy, producean effective video, put it online, and get your video... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 34.99 US$ 27.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • No B.S. Grassroots Marketingby Dan S. Kennedy; Jeff Slutsky

    Entrepreneur Press 2012; US$ 17.95

    Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots? given winning strategies to take their marketing... more...

  • The Unpublished David Ogilvyby David Ogilvy

    Profile Books 2012; US$ 17.31

    First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years... more...

  • Killer Web Contentby Gerry McGovern

    Bloomsbury Publishing 2011; US$ 26.99

    On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical , it will make your website really work for you. This book helps readers... more...

  • Visual Social Marketing For Dummiesby Krista Neher

    Wiley 2014; US$ 24.99 US$ 19.99

    How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap... more...

  • The Codes of Advertisingby Sut Jhally

    Taylor and Francis 2014; US$ 37.95

    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on... more...

  • Dictionary of Marketingby A. Ivanovic; Peter Collin

    Bloomsbury Publishing 2014; US$ 12.99

    This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary. more...

  • How to Use the Internet to Advertise, Promote, and Market Your Business or Websiteby Bruce C Brown

    Atlantic Publishing Group Inc 2014; US$ 12.47

    Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet. more...

  • The Future of Advertisingby Joe Cappo

    McGraw-Hill Education 2003; US$ 19.00

    Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated... more...