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Most popular at the top
- Entrepreneur Press 2011; US$ 24.95
Covers critical updates including: -Targeting by birthday, family status, and more -Pinpointing who is seeing your ads -Managing impressions per ad to avoid ad fatigue -Using Sponsored Story Ads?the newest advertising categoy -Creating a Facebook businessp and identity MAKE A FORTUNE WITH FACEBOOK Perry Marshall, author of the #1 selling book on... more...
- Entrepreneur Press 2012; US$ 17.95
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset?their ability to bond directly with their consumers. Small business entrepreneurs are armed to go ?grassroots? given winning strategies to take their marketing... more...
- Bloomsbury Publishing 2011; US$ 26.99
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical , it will make your website really work for you. This book helps readers... more...
- Taylor and Francis 2014; US$ 37.95
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on... more...
- Wiley 2012; US$ 19.95
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing... more...
- Profile Books 2012; US$ 17.31
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years... more...
- Wiley 2012; US$ 99.95
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your... more...
- Plunkett Research, Ltd. 2014; US$ 349.99
PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2014 Key Findings: •Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and Industry Statistics... more...
- McGraw-Hill Education 2010; US$ 89.95
The industry standard for 30 years?updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of... more...
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy SierraMcGraw-Hill Education 2013; US$ 22.00
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric... more...