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Advertising

Most popular at the top

  • Visual Social Marketing For Dummiesby Krista Neher

    Wiley 2014; US$ 19.99

    How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap... more...

  • How to Use the Internet to Advertise, Promote, and Market Your Business or Websiteby Bruce C Brown

    Atlantic Publishing Group Inc 2014; US$ 12.47

    Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet. more...

  • Chartered Public Relationsby Stephen Waddington

    Kogan Page 2015; US$ 49.95

    Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide... more...

  • The Codes of Advertisingby Sut Jhally

    Taylor and Francis 2014; US$ 37.95

    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on... more...

  • The Unpublished David Ogilvyby David Ogilvy

    Profile Books 2012; US$ 17.32

    First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years... more...

  • The Copywriter's Toolkitby Margo Berman

    Wiley 2012; US$ 63.95

    Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 27.99

    Build an online presence for your business with webmarketing Why buy several books on web marketing when you can buy justone? With this must-have resource, five marketing professionalsteam up to share their expertise in the field of web marketing sothat you can benefit from their know-how. Covering everything fromsite building, search engine optimization,... more...

  • Kellogg on Advertising and Mediaby Bobby J. Calder; Philip Kotler

    Wiley 2012; US$ 29.95

    How to use advertising and media more effectively is perhaps the number one issue in marketing today. Marketers are increasingly turning away from traditional mass advertising to online and mobile ads, alternative media, product placement, branded entertainment, and other "marketing services." Yet most marketers have a sense of being in uncharted... more...

  • Socialnomicsby Erik Qualman

    Wiley 2012; US$ 19.95

    ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling . Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street... more...

  • Advertising Media Planning, Seventh Editionby Roger Baron; Jack Sissors

    McGraw-Hill Education 2010; US$ 89.95

    Jack Z. Sissors was a professor of media planning and strategy at Northwestern University. He created and edited The Journal of Media Planning and spent many years at Leo Burnett and other top advertising agencies. Roger B. Baron is senior vice president and director of media research at DRAFTFCB, whose clients include SC Johnson, MillerCoors... more...