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  • Advertising and Promotionby Chris Hackley

    SAGE Publications 2010; US$ 80.00

    The Second Edition continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. more...

  • Video Marketing For Dummiesby Kevin Daum; Bettina Hein; Matt Scott; Andreas Goeldi

    Wiley 2012; US$ 19.99

    Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in onlinemarketing and this fun-but-practical guide presents you with allaspects of video marketing from planning to production todistribution. You'll learn how to create a video strategy, producean effective video, put it online, and get your video... more...

  • Socialnomicsby Erik Qualman

    Wiley 2012; US$ 19.95

    The benchmark book on to the effects and implications of socialmedia on our daily lives, and how businesses can harness itspower Socialnomics is an essential book for anyone who wants tounderstand the implications of social media on our daily lives andhow businesses can tap the power of social media to increase theirsales, cut their marketing... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 27.99

    Build an online presence for your business with webmarketing Why buy several books on web marketing when you can buy justone? With this must-have resource, five marketing professionalsteam up to share their expertise in the field of web marketing sothat you can benefit from their know-how. Covering everything fromsite building, search engine optimization,... more...

  • No B.S. Grassroots Marketingby Dan S. Kennedy; Jeff Slutsky

    Entrepreneur Press 2012; US$ 17.95

    Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots? given winning strategies to take their marketing... more...

  • Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierraby Mack Collier

    McGraw-Hill Education 2013; US$ 22.00

    What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric... more...

  • The Copywriter's Toolkitby Margo Berman

    Wiley 2012; US$ 61.95

    Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your... more...

  • Killer Web Contentby Gerry McGovern

    Bloomsbury Publishing 2011; US$ 26.99

    On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical , it will make your website really work for you. This book helps readers... more...

  • Visual Social Marketing For Dummiesby Krista Neher

    Wiley 2014; US$ 19.99

    How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap... more...

  • Dictionary of Marketingby A. Ivanovic; Peter Collin

    Bloomsbury Publishing 2014; US$ 12.99

    This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary. more...