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Most popular at the top

  • Visual Social Marketing For Dummiesby Krista Neher

    Wiley 2014; US$ 24.99 US$ 19.99

    How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap... more...

  • The Codes of Advertisingby Sut Jhally

    Taylor and Francis 2014; US$ 37.95

    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on... more...

  • Design for Mediaby Di Hand; Steve Middleditch

    Taylor and Francis 2014; US$ 59.95

    This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing... more...

  • Seducing Strangersby Josh Weltman; Jon Hamm

    Workman Publishing Company 2015; US$ 19.50

    Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. more...

  • Dictionary of Marketingby A. Ivanovic; Peter Collin

    Bloomsbury Publishing 2014; US$ 12.99

    This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary. more...

  • How to Use the Internet to Advertise, Promote, and Market Your Business or Websiteby Bruce C Brown

    Atlantic Publishing Group Inc 2014; US$ 12.47

    Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet. more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins US 2002; US$ 11.99

    Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful... more...

  • Your Call Is Important to Usby Laura Penny

    Crown/Archetype 2005; US$ 12.95

    Every once in a while a truth-telling book appears out of nowhere, a book that crystallizes our darkest suspicions and makes us mad as hell?while we?re laughing like fiends. A book like this one. Your Call Is Important to Us is a manifesto for anyone who?s sick and tired of the twenty-first century?s tidal wave of bullshit. Taking no prisoners,... more...

  • Pick Meby Nancy Vonk; Janet Kestin

    Wiley 2010; US$ 22.00

    Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned... more...

  • How to Write Great Copyby Dominic Gettins

    Kogan Page 2006; US$ 39.99 US$ 29.99

    In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful advertising campaigns. more...