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Most popular at the top
- Taylor and Francis 2014; US$ 37.95
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on... more...
- Atlantic Publishing Group Inc 2014; US$ 12.47
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet. more...
- HarperCollins US 2002; US$ 11.99
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful... more...
- Crown/Archetype 2005; US$ 12.95
Every once in a while a truth-telling book appears out of nowhere, a book that crystallizes our darkest suspicions and makes us mad as hell?while we?re laughing like fiends. A book like this one. Your Call Is Important to Us is a manifesto for anyone who?s sick and tired of the twenty-first century?s tidal wave of bullshit. Taking no prisoners,... more...
- Wiley 2010; US$ 22.00
Advertising is a fantastic industry, but actually getting a job (oreven your foot in the door) can seem next to impossible. Whetheryou're a student or a young professional loaded with questions,this one-of-a-kind guide shows you how to land a job and how tothrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned... more...
- Kogan Page 2006; US$ 39.99
In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful advertising campaigns. more...
- Pearson Education 2006; US$ 21.99
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It?s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers... more...
- Intellect 2000; US$ 10.00
As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in terms of culture and of business, across the national... more...
- Penguin Publishing Group 2005; US$ 15.00
?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.? ?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. ... more...