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  • The Origin of Brandsby Al Ries; Laura Ries

    HarperCollins 2009; US$ 11.24

    What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn,... more...

  • From Those Wonderful Folks Who Gave You Pearl Harbby Jerry Della Femina

    Simon & Schuster 2010; US$ 16.00

    Vividly reminiscent of the goings-on at Sterling Cooper — the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products — this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...

  • Advertising Media Planning, Seventh Editionby Roger Baron; Jack Z. Sissors

    McGraw-Hill Education 2010; US$ 90.00

    The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both... more...

  • Writing Copy?For Dummiesby Jonathan Kranz

    Wiley 2011; US$ 19.99 US$ 17.50

    Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll... more...

  • The Ad-Free Brandby Chris Grams

    Pearson Education 2011; US$ 19.99

    Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat’s billion-dollar global... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 34.99 US$ 30.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • The Copywriter's Toolkitby Margo Berman

    Wiley 2012; US$ 65.95 US$ 59.36

    Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your... more...

  • Social Communication in Advertisingby William Leiss; Stephen Kline; Sut Jhally; Jackie Botterill

    Taylor and Francis 2013; US$ 56.95

    Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities... more...

  • Convergeby Bob W. Lord; Ray Velez

    Wiley 2013; US$ 29.95 US$ 26.50

    The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish,... more...

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter; Jessica Gioglio

    McGraw-Hill Education 2014; US$ 31.00

    Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,... more...