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  • Pick Meby Nancy Vonk; Janet Kestin

    Wiley 2010; US$ 22.00

    Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned... more...

  • Publish and Prosperby DL Byron; Steve Broback

    Pearson Education 2006; US$ 21.99

    While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It?s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers... more...

  • Advertising and Identity in Europeby Jackie Cannon; Patricia Odber de Baubeta; Robin Warner

    Intellect 2000; US$ 10.00

    As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in terms of culture and of business, across the national... more...

  • Buzzmarketingby Mark Hughes

    Penguin Group US 2005; US$ 15.00

    ?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.? ?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. ... more...

  • Motivational Marketingby Robert Imbriale

    Wiley 2007; US$ 24.95

    Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology... more...

  • Deluxeby Dana Thomas

    Penguin Group US 2007; US$ 16.00

    Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and,... more...

  • The Online Advertising Playbookby Joe Plummer; Stephen D. Rappaport; Taddy Hall; Robert Barocci

    Wiley 2007; US$ 34.95

    Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't... more...

  • Buying Inby Rob Walker

    Random House Publishing Group 2008; US$ 16.00

    Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In  Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their... more...

  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000by Pete Blackshaw

    Crown Publishing Group 2008; US$ 21.95

    In today?s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"?blogs, social networking pages, message boards, product review sites?even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers,... more...

  • Power Sales Wordsby Vicky Oliver

    Sourcebooks, Inc. 2006; US$ 12.99

    In today's fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines. more...