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Most popular at the top
- Penguin Publishing Group 2005; US$ 15.00
?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.? ?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. ... more...
- Wiley 2007; US$ 24.95
Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology... more...
- McGraw-Hill Education 2004; US$ 15.95
For college students planning a future, professionals looking to change fields, or anyone who wants new insight into a specific profession, this series offers: Specific information on each profession Career choices within each field Information on working conditions Details on responsibilities, education, and training required And... more...
- McGraw-Hill Education 2001; US$ 18.00
Nick Usborne has written hundreds of articles on the subject of marketing and online writing. Many of these can be found by searching the archives of Clickz.com and Business 2.0. Nick is also a highly respected consultant and much-requested speaker for conferences and corporate meetings and seminars. More details are available through his site at... more...
- Penguin Publishing Group 2007; US$ 17.00
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and,... more...
- Wiley 2007; US$ 38.00
"The most objective and broad based retrospective research done on what works online to date. As we plough towards the future at breakneck speed lets not lose sight of the truths that will transcend web 2.0." -- Ted McConnell, P&G more...
- The Crown Publishing Group 2008; US$ 21.95
In today?s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"?blogs, social networking pages, message boards, product review sites?even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers,... more...
- SAGE Publications 2007; US$ 40.00
This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity... more...
- Knopf Doubleday Publishing Group 2009; US$ 15.95
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it?s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider?s look at the astonishing transformation... more...