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  • The Power of Cult Brandingby Matthew W. Ragas; Bolivar J. Bueno

    The Crown Publishing Group 2011; US$ 25.95

    Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products?with the right combination of positioning and branding?take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral... more...

  • Writing CopyFor Dummiesby Jonathan Kranz

    Wiley 2011; US$ 19.99 US$ 15.99

    Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll... more...

  • The Best Digital Marketing Campaigns in the Worldby Damian Ryan; Calvin Jones

    Kogan Page 2011; US$ 29.99

    The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. more...

  • The Ad-Free Brandby Chris Grams

    Pearson Education 2011; US$ 19.99

    Today you can build powerful, enduring brands at amazingly low cost ? without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat?s billion-dollar global... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 34.99 US$ 27.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • The Copywriter's Toolkitby Margo Berman

    Wiley 2012; US$ 65.95

    Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter?s Toolkit book will sharpen your copywriting skills whatever your level.... more...

  • Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presenceby Mike Lewis

    McGraw-Hill Education 2012; US$ 20.00

    Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand! " Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social... more...

  • Convergeby Bob W. Lord; Ray Velez

    Wiley 2013; US$ 29.95

    The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish,... more...

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter; Jessica Gioglio

    McGraw-Hill Education 2014; US$ 29.00

    Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,... more...

  • Creativity and Advertisingby Andrew McStay

    Taylor and Francis 2013; US$ 43.95

    Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ?event?. Drawing on a diverse set of philosophical... more...