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Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeMcGraw-Hill Education 2010; US$ 19.95
Master today?s most powerful marketing tool for instant customer engagement! Today?s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information?in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the... more...
- HarperCollins 2009; US$ 12.99
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn,... more...
- Simon & Schuster 2010; US$ 16.00
Vividly reminiscent of the goings-on at Sterling Cooper ? the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products ? this is the story of what Madison Avenue was really like in the ?60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...
- The Crown Publishing Group 2011; US$ 25.95
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products?with the right combination of positioning and branding?take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral... more...
- Wiley 2010; US$ 29.99 US$ 23.99
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It?s all here and more in this detailed, easy-to-follow guide from two award-winning marketers.... more...
- Wiley 2011; US$ 19.99 US$ 15.99
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll... more...
- Kogan Page 2011; US$ 29.99
The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. more...
- Pearson Education 2011; US$ 19.99
Today you can build powerful, enduring brands at amazingly low cost ? without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat?s billion-dollar global... more...