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  • Advertising Basics!by J.V. Vilanilam; A.K. Varghese

    SAGE India 2004; US$ 42.95

    Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the... more...

  • The Origin of Brandsby Al Ries; Laura Ries

    HarperCollins 2009; US$ 12.99

    What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn,... more...

  • From Those Wonderful Folks Who Gave You Pearl Harbby Jerry Della Femina

    Simon & Schuster 2010; US$ 15.00

    Vividly reminiscent of the goings-on at Sterling Cooper ? the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products ? this is the story of what Madison Avenue was really like in the ?60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...

  • Write to Sellby Andy Maslen

    Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 15.60

    New edition of a bestselling guide to writing effective sales and marketing copy. more...

  • Facebook Advertising For Dummiesby Paul Dunay; Richard Krueger; Joel Elad

    Wiley 2010; US$ 23.99

    Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach yourcustomers with effective Facebook advertising campaigns and savvyinsights into how to use this social media phenomenon effectively.It’s all here and more in this detailed, easy-to-follow guidefrom two award-winning marketers.... more...

  • Fables Of Abundanceby Jackson Lears

    Basic Books 1995; US$ 23.00

    "<> Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural ins" more...

  • Writing Copy For Dummiesby Jonathan Kranz

    Wiley 2011; US$ 15.99

    Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, funguide takes you through every step of a successful copywritingproject, from direct mail, print ads, and radio spots to Web sites,articles, and press releases. You'll see how... more...

  • The Best Digital Marketing Campaigns in the Worldby Damian Ryan; Calvin Jones

    Kogan Page 2011; US$ 29.99

    The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. more...

  • The Ad-Free Brandby Chris Grams

    Pearson Education 2011; US$ 19.99

    Today you can build powerful, enduring brands at amazingly low cost ? without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat?s billion-dollar global... more...

  • Designing Brand Identityby Alina Wheeler

    Wiley 2012; US$ 45.00

    A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a... more...