The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry...

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Advertising

Most popular at the top

  • Advertising and the Mind of the Consumerby Max Sutherland

    Allen & Unwin 2009; US$ 36.31

    Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition. more...

  • The King of Madison Avenueby K. Roman

    Palgrave Macmillan 2009; US$ 9.99

    This biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers. more...

  • Advertising Photographyby Lou Lesko; Bobbi Lane

    Course Technology PTR 2007; US$ 39.99

    If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially... more...

  • Advertising Basics!by J.V. Vilanilam; A.K. Varghese

    SAGE India 2004; US$ 42.95

    Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the... more...

  • Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Beforeby Dennis L. Prince

    McGraw-Hill Education 2010; US$ 19.95

    Introduction: Short and Simple ? How ?Tweet? It Is Part 1: Understanding Twitter Chapter 1: The Method of this ?Microblogging? Chapter 2: Planning to Incorporate Twitter Into Your Business Chapter 3: Building The Best ?Tweet? Part 2: Establishing and Tweaking Your Twitter Presence Chapter 4: Joining Twitter and Getting Started Chapter... more...

  • The Origin of Brandsby Al Ries; Laura Ries

    HarperCollins 2009; US$ 12.99

    What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn,... more...

  • From Those Wonderful Folks Who Gave You Pearl Harbby Jerry Della Femina

    Simon & Schuster 2010; US$ 15.00

    Vividly reminiscent of the goings-on at Sterling Cooper ? the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products ? this is the story of what Madison Avenue was really like in the ?60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...

  • Facebook Advertising For Dummiesby Paul Dunay; Richard Krueger; Joel Elad

    Wiley 2010; US$ 23.99

    Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach yourcustomers with effective Facebook advertising campaigns and savvyinsights into how to use this social media phenomenon effectively.It’s all here and more in this detailed, easy-to-follow guidefrom two award-winning marketers.... more...

  • The Power of Cult Brandingby Matthew W. Ragas; Bolivar J. Bueno

    The Crown Publishing Group 2011; US$ 25.95

    Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products?with the right combination of positioning and branding?take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral... more...

  • Fables Of Abundanceby Jackson Lears

    Basic Books 1995; US$ 23.00

    "<> Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural ins" more...