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Advertising

Most popular at the top

  • The Real Mad Menby Andrew Cracknell

    Quercus 2012; US$ 18.99

    In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling... more...

  • Creating Value: The Theory and Practice of Marketing Semiotics Researchby Laura R. Oswald

    Oxford University Press 2014; US$ 34.99

    In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in... more...

  • Ad Critiqueby Nancy R. Tag

    SAGE Publications 2011; US$ 52.00

    Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at... more...

  • Plunkett's Advertising & Branding Industry Almanac 2015by Jack W. Plunkett

    Plunkett Research, Ltd. 2015; US$ 349.99

    Plunkett'S Advertising & Branding Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Advertising & Branding and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...

  • Getting to Exby Dominique Grubisa

    Woodslane Press 2010; US$ 14.95

    An intricate guide outlining the difficult steps and processes involved with a divorce. more...

  • Nawabs, Nudes, Noodlesby Ambi Parameswaran

    Pan Macmillan 2016; US$ 16.09

    This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi... more...

  • Ad Lawby Richard Lindsay

    Kogan Page 2016; US$ 41.28

    A practical and succinct guide to the legal and regulatory challenges to consider when planning, implementing and managing advertising campaigns. more...

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • An Advertiser's Guide to Better Radio Advertisingby Andrew Ingram; Mark Barber

    Wiley 2006; US$ 71.00 US$ 61.53

    There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory,... more...

  • The Advertised Mindby Erik du Plessis

    Kogan Page 2005; US$ 35.00

    Advertised Mind contains a treasury of ideas for bringing new life to your brands, illustrated by compelling case studies. more...