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Most popular at the top
- Wiley 2007; US$ 34.95
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't... more...
- Random House Publishing Group 2008; US$ 16.00
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their... more...
- Crown Publishing Group 2008; US$ 21.95
In today?s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"?blogs, social networking pages, message boards, product review sites?even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers,... more...
- Knopf Doubleday Publishing Group 2009; US$ 15.95
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it?s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider?s look at the astonishing transformation... more...
- Allen & Unwin 2009; US$ 36.31
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition. more...
- Palgrave Macmillan 2009; US$ 9.99
This biography traces Ogilvys remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers. more...
- Course Technology PTR 2007; US$ 39.99
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially... more...
- SAGE India 2004; US$ 42.95
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the... more...
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeMcGraw-Hill Education 2010; US$ 19.95
Master today?s most powerful marketing tool for instant customer engagement! Today?s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information?in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the... more...