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- Palgrave Macmillan 2009; US$ 9.99
This biography traces Ogilvys remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers. more...
- Wiley 2009; US$ 19.99
A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you... more...
- Course Technology PTR 2007; US$ 39.99
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially... more...
- SAGE India 2004; US$ 42.95
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the... more...
- HarperCollins 2009; US$ 12.99
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn,... more...
- Simon & Schuster 2010; US$ 15.00
Vividly reminiscent of the goings-on at Sterling Cooper ? the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products ? this is the story of what Madison Avenue was really like in the ?60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...
- Crown Publishing Group 2011; US$ 25.95
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products?with the right combination of positioning and branding?take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral... more...
- Wiley 2010; US$ 23.99
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers.... more...
- Pearson Education 2011; US$ 19.99
Today you can build powerful, enduring brands at amazingly low cost ? without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat?s billion-dollar global... more...