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Advertising

Most popular at the top

  • The King of Madison Avenueby K. Roman

    Palgrave Macmillan 2009; US$ 9.99

    This biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers. more...

  • Advertising Basics!by J.V. Vilanilam; A.K. Varghese

    SAGE India 2004; US$ 42.95

    Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the... more...

  • Advertising Photographyby Lou Lesko; Bobbi Lane

    Course Technology PTR 2007; US$ 39.99

    If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially... more...

  • Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Beforeby Dennis L. Prince

    McGraw-Hill Education 2010; US$ 19.95

    Master today?s most powerful marketing tool for instant customer engagement! Today?s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information?in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals... more...

  • From Those Wonderful Folks Who Gave You Pearl Harbby Jerry Della Femina

    Simon & Schuster 2010; US$ 15.00

    Vividly reminiscent of the goings-on at Sterling Cooper ? the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products ? this is the story of what Madison Avenue was really like in the ?60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...

  • The Power of Cult Brandingby Matthew W. Ragas; Bolivar J. Bueno

    Crown Publishing Group 2011; US$ 25.95

    Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products?with the right combination of positioning and branding?take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral... more...

  • Facebook Advertising For Dummiesby Paul Dunay; Richard Krueger; Joel Elad

    Wiley 2010; US$ 29.99

    Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers.... more...

  • Write to Sellby Andy Maslen

    Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 15.60

    New edition of a bestselling guide to writing effective sales and marketing copy. more...

  • Fables Of Abundanceby Jackson Lears

    Basic Books 1995; US$ 23.00

    "<> Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural ins" more...

  • Writing CopyFor Dummiesby Jonathan Kranz

    Wiley 2011; US$ 19.99

    Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see... more...