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  • Publish and Prosperby DL Byron; Steve Broback

    Pearson Education 2006; US$ 21.99

    While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It?s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers... more...

  • Rebuilding Empiresby Thomas Lee

    St. Martin's Press 2014; US$ 28.99

    Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...

  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000by Pete Blackshaw

    The Crown Publishing Group 2008; US$ 21.95

    In today?s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"?blogs, social networking pages, message boards, product review sites?even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers,... more...

  • Seducing Strangersby Josh Weltman; Jon Hamm

    Workman Publishing Company 2015; US$ 19.50

    Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. more...

  • Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presenceby Mike Lewis

    McGraw-Hill Education 2012; US$ 15.00

    Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand! " Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social... more...

  • Storyscapingby Gaston Legorburu; Darren McColl

    Wiley 2014; US$ 30.00

    How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 34.99 US$ 27.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • Writing Copy¬†For Dummiesby Jonathan Kranz

    Wiley 2011; US$ 19.99 US$ 15.99

    Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll... more...

  • Your Call Is Important to Usby Laura Penny

    Crown/Archetype 2005; US$ 12.95

    Every once in a while a truth-telling book appears out of nowhere, a book that crystallizes our darkest suspicions and makes us mad as hell?while we?re laughing like fiends. A book like this one. Your Call Is Important to Us is a manifesto for anyone who?s sick and tired of the twenty-first century?s tidal wave of bullshit. Taking no prisoners,... more...

  • About Faceby Dan Hill

    Kogan Page 2010; US$ 29.99

    About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...