The Leading eBooks Store Online

3,603,993 members ⚫ 1,165,375 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Advertising

Most popular at the top

  • Creating Value: The Theory and Practice of Marketing Semiotics Researchby Laura R. Oswald

    Oxford University Press 2014; US$ 34.99 US$ 30.09

    In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in... more...

  • Ad Critiqueby Nancy R. Tag

    SAGE Publications 2011; US$ 52.00 US$ 44.20

    Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at... more...

  • Plunkett's Advertising & Branding Industry Almanac 2015by Jack W. Plunkett

    Plunkett Research, Ltd. 2015; US$ 349.99

    Plunkett'S Advertising & Branding Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Advertising & Branding and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...

  • Getting to Exby Dominique Grubisa

    Woodslane Press 2010; US$ 14.95

    An intricate guide outlining the difficult steps and processes involved with a divorce. more...

  • Advertising Creativeby Tom Altstiel; Jean M. Grow

    SAGE Publications 2015; US$ 72.00 US$ 61.20

    Advertising Creative is the first ?postdigital? creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital... more...

  • Nawabs, Nudes, Noodlesby Ambi Parameswaran

    Pan Macmillan 2016; US$ 14.32

    This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • The Advertised Mindby Erik Du Plessis

    Kogan Page 2005; US$ 45.00

    Advertising research organizations have been trying for years to measure the effectiveness of advertising. more...

  • Brain Tattoosby Karen Post

    AMACOM 2004; US$ 17.95

    Make your brand so strong customers can?t get it out of their heads! more...

  • Discourse of Advertisingby Guy Cook

    Taylor & Francis 1992; US$ 41.95

    Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises. more...