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Most popular at the top

  • Write to Sellby Andy Maslen

    Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 15.60

    New edition of a bestselling guide to writing effective sales and marketing copy. more...

  • Fables Of Abundanceby Jackson Lears

    Basic Books 1995; US$ 23.00

    "<> Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural ins" more...

  • Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)by Dave Kerpen

    McGraw-Hill Education 2011; US$ 22.00

    THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social... more...

  • The Best Digital Marketing Campaigns in the Worldby Damian Ryan; Calvin Jones

    Kogan Page 2011; US$ 29.99

    The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. more...

  • The Ad-Free Brandby Chris Grams

    Pearson Education 2011; US$ 19.99

    Today you can build powerful, enduring brands at amazingly low cost ? without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat?s billion-dollar global... more...

  • Media Sellingby Charles Warner

    Wiley 2011; US$ 74.95

    This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an... more...

  • Designing Brand Identityby Alina Wheeler

    Wiley 2012; US$ 45.00

    A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a... more...

  • Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presenceby Mike Lewis

    McGraw-Hill Education 2012; US$ 20.00

    Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand! " Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective... more...

  • Youtilityby Jay Baer

    Penguin Group US 2013; US$ 18.99

    The difference between helping and selling is just two letters If you?re wondering how to make your products seem more exciting online, you?re asking the wrong question. You?re not competing for attention only against other similar products. You?re competing against your customers? friends and family and viral videos and cute puppies. To win attention... more...

  • About Faceby Dan Hill

    Kogan Page 2010; US$ 29.99

    About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...