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Most popular at the top

  • Getting to Exby Dominique Grubisa

    Woodslane Press 2010; US$ 14.95

    An intricate guide outlining the difficult steps and processes involved with a divorce. more...

  • Advertising Creativeby Tom Altstiel; Jean M. Grow

    SAGE Publications 2015; US$ 72.00

    Advertising Creative is the first ?postdigital? creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital... more...

  • Hookedby Nir Eyal

    Penguin Books Ltd 2014; US$ 20.78

    In Hooked , Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern... more...

  • Pick Meby Nancy Vonk; Janet Kestin

    Wiley 2010; US$ 22.00

    Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned... more...

  • The Copywriter's Toolkitby Margo Berman

    Wiley 2012; US$ 65.95

    Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your... more...

  • Ad Critiqueby Nancy R. Tag

    SAGE Publications 2011; US$ 52.00

    Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • The Advertised Mindby Erik Du Plessis

    Kogan Page 2005; US$ 45.00

    Advertising research organizations have been trying for years to measure the effectiveness of advertising. more...

  • Brain Tattoosby Karen Post

    AMACOM 2004; US$ 17.95

    Make your brand so strong customers can?t get it out of their heads! more...

  • Discourse of Advertisingby Guy Cook

    Taylor & Francis 1992; US$ 41.95

    Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises. more...