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Advertising

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  • The Best Digital Marketing Campaigns in the Worldby Damian Ryan; Calvin Jones

    Kogan Page 2011; US$ 29.99

    The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. more...

  • The Ad-Free Brandby Chris Grams

    Pearson Education 2011; US$ 19.99

    Today you can build powerful, enduring brands at amazingly low cost ? without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat?s billion-dollar global... more...

  • Media Sellingby Charles Warner

    Wiley 2011; US$ 74.95

    This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as... more...

  • Designing Brand Identityby Alina Wheeler

    Wiley 2012; US$ 45.00

    A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers... more...

  • The Copywriter's Toolkitby Margo Berman

    Wiley 2012; US$ 99.95

    Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter?s Toolkit book will sharpen your copywriting skills whatever your level.... more...

  • How To Make It In Advertisingby Mark Leigh

    Ebury Publishing 2013; US$ 15.98

    Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries... more...

  • Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presenceby Mike Lewis

    McGraw-Hill Education 2012; US$ 20.00

    Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand! " Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective... more...

  • Youtilityby Jay Baer

    Penguin Publishing Group 2013; US$ 24.95

    ?In today?s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.? ?DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and... more...

  • About Faceby Dan Hill

    Kogan Page 2010; US$ 29.99

    About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...

  • Social Communication in Advertisingby William Leiss; Stephen Kline; Sut Jhally; Jackie Botterill

    Taylor and Francis 2013; US$ 56.95

    Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities... more...