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  • About Faceby Dan Hill

    Kogan Page 2010; US$ 29.99

    About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...

  • Convergeby Bob W. Lord; Ray Velez

    Wiley 2013; US$ 29.95

    The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish,... more...

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter; Jessica Gioglio

    McGraw-Hill Education 2014; US$ 29.00

    Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading... more...

  • The Origin of Brandsby Al Ries; Laura Ries

    HarperCollins 2009; Not Available

    What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn,... more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; US$ 14.24

    Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked'... more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; Not Available

    Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked'... more...

  • Storyscapingby Gaston Legorburu; Darren McColl

    Wiley 2014; US$ 30.00

    How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes... more...

  • Manipulating Imagesby Tawnya J. Adkins Covert

    Lexington Books 2011; US$ 32.99

    Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women's magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction... more...

  • The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Editionby Helen Katz

    Taylor and Francis 2014; US$ 49.95

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today?s industry professionals.... more...

  • Rebuilding Empiresby Thomas Lee

    St. Martin's Press 2014; US$ 28.99

    Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...