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Most popular at the top
- Pearson Education 2010; US$ 23.99
Get comfortable with Google AdWords and AdSense. Don?t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection?no books to carry, content updated, and... more...
- HarperCollins 2010; US$ 14.24
For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.... more...
- The Crown Publishing Group 2011; US$ 25.95
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products?with the right combination of positioning and branding?take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral... more...
The Dentsu Way: Secrets of Cross Switch Marketing from the World?s Most Innovative Advertising AgencyMcGraw-Hill Education 2010; US$ 37.00
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2010; US$ 22.40
Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the authors experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. more...
- Kogan Page 2011; US$ 29.95
The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. more...
- Palgrave Macmillan 2004; US$ 80.00
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities... more...
- Pearson Education 2011; US$ 19.99
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing , world-renowned digital content expert Rebecca Lieb offers all the detailed,... more...
- Edward Elgar Publishing 2012; US$ 60.00
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research,... more...