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Most popular at the top
- Taylor & Francis 1992; US$ 41.95
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises. more...
- Wiley 2006; US$ 71.00 US$ 61.53
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory,... more...
- Wiley 2010; US$ 19.95 US$ 13.97
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting,... more...
- Wiley 2012; US$ 24.00 US$ 14.40
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- Wiley 2008; US$ 24.95 US$ 14.97
In All You Need Is a Good Idea , Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace,... more...
- Knopf Doubleday Publishing Group 2009; US$ 15.95
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it?s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider?s look at the astonishing transformation... more...
- OUP Oxford 2007; US$ 64.99 US$ 55.89
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification. more...
- Wiley 2009; US$ 29.99 US$ 23.99
Turn landing pages into profits with the right tools Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover... more...
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever BeforeMcGraw-Hill Education 2010; US$ 20.00 US$ 16.40
Master today?s most powerful marketing tool for instant customer engagement! Today?s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information?in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the secrets... more...