The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry...

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Advertising

Most popular at the top

  • The Origin of Brandsby Al Ries; Laura Ries

    HarperCollins 2009; Not Available

    What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn,... more...

  • Data Driven Marketing For Dummiesby David Semmelroth

    Wiley 2013; US$ 21.59

    David Semmelroth has two decades of experience translating customer data into actionable insights across the financial services, travel, and entertainment industries. David has consulted for Cedar Fair, Wachovia, National City, and TD Bank. more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; US$ 14.21

    Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked'... more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; Not Available

    Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked'... more...

  • Manipulating Imagesby Tawnya J. Adkins Covert

    Lexington Books 2011; US$ 32.99

    Chapter 1: The Changing Relationship between Advertising and the United States Government Chapter 2:Portrayals of Women in American Mass Media Chapter 3:Government Policy, the War Advertising Council, and the Mobilization of Women Chapter 4:Constructing the War in Women's Magazine Advertising Chapter 5: Constructing Wartime Womanhood in Women's Magazine... more...

  • The Media Handbookby Helen Katz

    Taylor and Francis 2014; US$ 54.95

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today?s industry professionals.... more...

  • Rebuilding Empiresby Thomas Lee

    St. Martin's Press 2014; US$ 28.99

    Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...

  • Evaluation in Advertising Receptionby Stella Bullo

    Palgrave Macmillan 2014; US$ 95.00

    Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. more...

  • Hookedby Nir Eyal

    Penguin Books Ltd 2014; US$ 20.78

    In Hooked , Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying... more...

  • The Real Mad Menby Andrew Cracknell

    Quercus 2012; Not Available

    How true is Mad Men? The reality is much more extraordinary than the hit TV series. more...