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  • Convergeby Bob W. Lord; Ray Velez

    Wiley 2013; US$ 29.95

    The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish,... more...

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter; Jessica Gioglio

    McGraw-Hill Education 2014; US$ 29.00

    Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading... more...

  • Creativity and Advertisingby Andrew McStay

    Taylor and Francis 2013; US$ 41.95

    Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ?event?. Drawing on a diverse set of philosophical... more...

  • The Origin of Brandsby Al Ries; Laura Ries

    HarperCollins 2009; Not Available

    What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn,... more...

  • Data Driven Marketing For Dummiesby David Semmelroth

    Wiley 2013; US$ 26.99 US$ 21.59

    Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately... more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; US$ 13.27

    Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked'... more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; Not Available

    Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked'... more...

  • Storyscapingby Gaston Legorburu; Darren McColl

    Wiley 2014; US$ 30.00

    How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes... more...

  • Manipulating Imagesby Tawnya J. Adkins Covert

    Lexington Books 2011; US$ 32.99

    Chapter 1: The Changing Relationship between Advertising and the United States Government Chapter 2:Portrayals of Women in American Mass Media Chapter 3:Government Policy, the War Advertising Council, and the Mobilization of Women Chapter 4:Constructing the War in Women's Magazine Advertising Chapter 5: Constructing Wartime Womanhood in Women's Magazine... more...

  • The Media Handbookby Helen Katz

    Taylor and Francis 2014; US$ 54.95

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today?s industry professionals.... more...