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  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000by Pete Blackshaw

    The Crown Publishing Group 2008; US$ 21.95

    In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers,... more...

  • All You Need is a Good Idea!by Jay H. Heyman

    Wiley 2008; US$ 24.95 US$ 21.99

    In All You Need Is a Good Idea , Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace,... more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 17.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets. more...

  • The Advanced Dictionary of Marketingby Scott Dacko

    OUP Oxford 2007; US$ 64.99

    This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification. more...

  • Adlandby James P. Othmer

    Knopf Doubleday Publishing Group 2009; US$ 15.95

    James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation... more...

  • Excellence in Advertisingby Leslie Butterfield

    Taylor and Francis 2009; US$ 72.95

    While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997,... more...

  • Using Google AdWords and AdSenseby Michael Miller

    Pearson Education 2010; US$ 23.99

    Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, content updated, and... more...

  • Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Beforeby Dennis L. Prince

    McGraw-Hill Education 2010; US$ 20.00

    Master today’s most powerful marketing tool for instant customer engagement! Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point. Get Rich with Twitter reveals the secrets... more...

  • Rocking the Agesby J. Walker Smith; Ann S. Clurman

    HarperCollins 2010; US$ 14.24

    For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.... more...

  • Beyond Viralby Kevin Nalty; David Meerman Scott

    Wiley 2010; US$ 24.95 US$ 21.99

    Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business... more...