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  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; US$ 18.70

    A dictionary of modern cliches. more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; Not Available

    A dictionary of modern cliches. more...

  • Storyscapingby Gaston Legorburu; Darren McColl

    Wiley 2014; US$ 30.00

    How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes... more...

  • The Media Handbookby Helen Katz

    Taylor and Francis 2014; US$ 49.95

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today?s industry professionals.... more...

  • Fables Of Abundanceby Jackson Lears

    Basic Books 1995; US$ 23.00

    "<> Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural ins" more...

  • Manipulating Imagesby Tawnya J. Adkins Covert

    Lexington Books 2011; US$ 32.99

    Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women's magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction... more...

  • Net Words: Creating High-Impact Online Copyby Nick Usborne

    McGraw-Hill Education 2001; US$ 18.00

    A guide to creating copy that connects with customers­­and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech,... more...

  • Facebook Advertising For Dummiesby Paul Dunay; Richard Krueger; Joel Elad

    Wiley 2010; US$ 23.99

    Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers.... more...

  • Google AdWords For Dummiesby Howie Jacobson

    Wiley 2009; US$ 19.99

    A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you... more...

  • Writing CopyFor Dummiesby Jonathan Kranz

    Wiley 2011; US$ 15.99

    Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see... more...