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- Lexington Books 2011; US$ 32.99
Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women's magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction... more...
- Scarecrow Press 2012; US$ 49.99
In The Rise of Advertising in the United States: A History of Innovation to 1960 , Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America?s first class of professional marketers. more...
- Wiley 2011; US$ 19.99
Updated to reflect the hottest new trends, technologies, andstrategies! Much has happened in e-mail marketing since the first edition ofthis book appeared in 2007. With the dramatic rise of social mediaand mobile devices, there are more ways than ever to targetcampaigns and maximize your e-mail marketing dollars. The newedition of this helpful book... more...
- Wiley 2012; US$ 27.99
Build an online presence for your business with webmarketing Why buy several books on web marketing when you can buy justone? With this must-have resource, five marketing professionalsteam up to share their expertise in the field of web marketing sothat you can benefit from their know-how. Covering everything fromsite building, search engine optimization,... more...
- Taylor and Francis 2003; US$ 200.00
In Marketing Modernity , Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He... more...
- Rowman & Littlefield Publishers 2011; US$ 23.99
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview... more...
- Penguin Publishing Group 2013; US$ 24.95
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention... more...
- McGraw-Hill Education 2011; US$ 25.00
Christopher Barger is senior vice president of global programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as director of global social media at General Motors, and he served as IBM?s ?blogger-in-chief,? playing a crucial role in developing... more...
- Wiley 2010; US$ 45.00
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world... more...