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- Lexington Books 2011; US$ 32.99
Chapter 1: The Changing Relationship between Advertising and the United States Government Chapter 2:Portrayals of Women in American Mass Media Chapter 3:Government Policy, the War Advertising Council, and the Mobilization of Women Chapter 4:Constructing the War in Women's Magazine Advertising Chapter 5: Constructing Wartime Womanhood in Women's Magazine... more...
- Ashgate Publishing Ltd 2012; US$ 139.95
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship... more...
- Scarecrow Press 2012; US$ 49.99
In The Rise of Advertising in the United States: A History of Innovation to 1960 , Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America?s first class of professional marketers. more...
- Wiley 2011; US$ 19.99
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful... more...
- Wiley 2012; US$ 27.99
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...
- Taylor and Francis 2003; US$ 200.00
In Marketing Modernity , Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He... more...
- Rowman & Littlefield Publishers 2011; US$ 23.99
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview... more...
- Penguin Publishing Group 2013; US$ 24.95
?In today?s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.? ?DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and... more...
- McGraw-Hill Education 2011; US$ 34.00
Christopher Barger is senior vice president of global programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as director of global social media at General Motors, and he served as IBM?s ?blogger-in-chief,? playing a crucial role in developing... more...
- Wiley 2010; US$ 45.00
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world... more...