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Advertising

  • Manipulating Imagesby Tawnya J. Adkins Covert

    Lexington Books 2011; US$ 32.99

    Chapter 1: The Changing Relationship between Advertising and the United States Government Chapter 2:Portrayals of Women in American Mass Media Chapter 3:Government Policy, the War Advertising Council, and the Mobilization of Women Chapter 4:Constructing the War in Women's Magazine Advertising Chapter 5: Constructing Wartime Womanhood in Women's Magazine... more...

  • Advertising in Developing and Emerging Countriesby Professor Emmanuel C Alozie

    Ashgate Publishing Ltd 2012; US$ 139.95

    Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship... more...

  • The Rise of Advertising in the United Statesby Edd Applegate

    Scarecrow Press 2012; US$ 54.99

    In The Rise of Advertising in the United States: A History of Innovation to 1960 , Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America?s first class of professional marketers. more...

  • E-Mail Marketing For Dummiesby Arnold

    Wiley 2011; US$ 24.99 US$ 19.99

    Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 34.99 US$ 27.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • Marketing Modernityby Adam Arvidsson

    Taylor and Francis 2003; US$ 200.00

    In Marketing Modernity , Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He... more...

  • Youtilityby Jay Baer

    Penguin Publishing Group 2013; US$ 24.95

    ?In today?s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart.? ?DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and... more...

  • The Social Media Strategist: Build a Successful Program from the Inside Outby Christopher Barger

    McGraw-Hill Education 2011; US$ 34.00

    Build a powerful social media strategy to increase buzz?and the bottom line In today?s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top.... more...

  • The Executive's Guide to Enterprise Social Media Strategyby Mike Barlow; David B. Thomas

    Wiley 2010; US$ 45.00

    Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world... more...

  • Campaign It!by Alan Barnard; Chris Parker

    Kogan Page 2012; US$ 34.95

    Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently. more...