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Advertising

  • Manipulating Imagesby Tawnya J. Adkins Covert

    Lexington Books 2011; US$ 32.99

    Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women's magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction... more...

  • The Rise of Advertising in the United Statesby Edd Applegate

    Scarecrow Press 2012; US$ 49.99

    In The Rise of Advertising in the United States: A History of Innovation to 1960 , Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America?s first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic... more...

  • E-Mail Marketing For Dummiesby Arnold

    Wiley 2011; US$ 19.99

    Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 27.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • Marketing Modernintyby Adam Arvidsson

    Taylor and Francis 2003; US$ 200.00

    In Marketing Modernity , Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He... more...

  • Ads, Fads, and Consumer Cultureby Arthur Asa Berger; Fred S. Goldberg

    Rowman & Littlefield Publishers 2011; US$ 23.99

    Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview... more...

  • Youtilityby Jay Baer

    Penguin Group US 2013; US$ 18.99

    The difference between helping and selling is just two letters If you?re wondering how to make your products seem more exciting online, you?re asking the wrong question. You?re not competing for attention only against other similar products. You?re competing against your customers? friends and family and viral videos and cute puppies. To win... more...

  • The Social Media Strategist: Build a Successful Program from the Inside Outby Christopher Barger

    McGraw-Hill Education 2011; US$ 34.00

    Build a powerful social media strategy to increase buzz?and the bottom line ?Whether you?re Fortune 500 or a small business owner, if you?re looking for success in this field, you owe it to yourself to read this book.? ?George G. Smith Jr., Social Strategist, PepsiCo ?After working with hundreds of organizations in their efforts to adopt... more...

  • The Executive's Guide to Enterprise Social Media Strategyby Mike Barlow; David B. Thomas

    Wiley 2010; US$ 45.00

    Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world... more...

  • Campaign It!by Alan Barnard; Chris Parker

    Kogan Page 2012; US$ 34.95

    Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently. more...