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Advertising

  • Advertising Creativeby Tom Altstiel; Jean M. Grow

    SAGE Publications 2016; US$ 72.00

    Advertising Creative is the first ?postdigital? creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital... more...

  • Global Advertising in a Global Cultureby Thomas H. P. Gould

    Rowman & Littlefield Publishers 2015; US$ 79.99

    Gould explores the commerical and cultural underpinnings of advertising?and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. more...

  • New Perspectives in Marketing by Word-of-Mouthby Emerald Group Publishing Limited

    Emerald Group Publishing Limited 2015; US$ 49.95

    New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. more...

  • Plunkett's Advertising & Branding Industry Almanac 2015by Jack W. Plunkett

    Plunkett Research, Ltd. 2015; US$ 349.99

    Plunkett'S Advertising & Branding Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Advertising & Branding and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 39.95

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...

  • Advertising and Public Relations Researchby Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley

    Taylor and Francis 2015; US$ 64.95

    Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research... more...

  • The Rise of the Platform Marketerby Craig Dempster; John Lee

    Wiley 2015; US$ 30.00

    Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the... more...

  • Seducing Strangersby Josh Weltman; Jon Hamm

    Workman Publishing Company 2015; US$ 19.50

    Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. more...

  • Biography of an Ideaby Edward L. Bernays

    Open Road Media 2015; US$ 14.99

    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation?s most influential social architects. In ... more...

  • For God's Sakeby Ambi Parameswaran

    Penguin Books Ltd 2015; US$ 16.98

    An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:... more...