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Advertising

  • Design for Mediaby Di Hand; Steve Middleditch

    Taylor and Francis 2014; US$ 53.99

    This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear andrelevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing... more...

  • Plunkett's Advertising & Branding Industry Almanac 2014by Jack W. Plunkett

    Plunkett Research, Ltd. 2014; US$ 349.99

    PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2014 Key Findings: •Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and Industry Statistics... more...

  • Mediated Youth Culturesby Andy Bennett; Brady Robards

    Palgrave Macmillan 2014; US$ 85.00

    This book brings together thirteen timely essays from across the globe that consider a range of 'mediated youth cultures', covering topics such as the phenomenon of dance imitations on YouTube, the circulation of zines online, the resurgence of roller derby on the social web, drinking cultures, Israeli blogs, Korean pop music, and more. more...

  • Understanding Digital Marketingby Damian Ryan

    Kogan Page 2014; US$ 29.95

    The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale.Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels... more...

  • The Codes of Advertisingby Sut Jhally

    Taylor and Francis 2014; US$ 37.95

    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on... more...

  • The Media Handbookby Helen Katz

    Taylor and Francis 2014; US$ 49.95

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today?s industry professionals.... more...

  • The Social Media MBA Guide to ROIby Christer Holloman

    Wiley 2014; US$ 32.95

    The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and... more...

  • Marketing For Dummiesby Alexander Hiam

    Wiley 2014; US$ 24.99

    Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...

  • Tobacco Goes to Collegeby Elizabeth Crisp Crawford

    McFarland & Company, Inc., Publishers 2014; US$ 40.00

    This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether... more...

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter; Jessica Gioglio

    McGraw-Hill Education 2014; US$ 29.00

    Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,... more...