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Advertising

  • The Attention Merchantsby Tim Wu

    Atlantic Books 2017; US$ 15.99

    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over... more...

  • Scientific Advertisingby De Clau C. Hopkins

    Dancing Unicorn Books 2016; US$ 0.99

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • Famous Brand Names and Their Originsby Kathy Martin

    Pen and Sword 2016; US$ 13.60

    Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for ?velvet? and ?hook?? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting... more...

  • Ad Lawby Richard Lindsay

    Kogan Page 2016; US$ 41.75

    A practical and succinct guide to the legal and regulatory challenges to consider when planning, implementing and managing advertising campaigns. more...

  • Nawabs, Nudes, Noodlesby Ambi Parameswaran

    Pan Macmillan 2016; US$ 16.28

    This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi... more...

  • You May Also Likeby Tom Vanderbilt

    Knopf Doubleday Publishing Group 2016; US$ 26.95

    Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and... more...

  • Online Marketing for Busy Authorsby Fauzia Burke; S.C. Gwynne

    Berrett-Koehler Publishers 2016; US$ 16.95

    If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet?and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online... more...

  • The Persuadersby James Garvey

    Icon Books Ltd 2016; US$ 11.99

    An eye-opening exposť of the men and women who change our minds. more...

  • Global Advertising in a Global Cultureby Thomas H. P. Gould

    Rowman & Littlefield Publishers 2015; US$ 79.99

    Gould explores the commerical and cultural underpinnings of advertising?and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. more...

  • Advertising Creativeby Tom Altstiel; Jean M. Grow

    SAGE Publications 2015; US$ 78.00

    Advertising Creative is the first ?postdigital? creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital... more...