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- Pan Macmillan 2016; US$ 16.87
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi... more...
- Knopf Doubleday Publishing Group 2016; US$ 26.95
Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and... more...
- Berrett-Koehler Publishers 2016; US$ 16.95
If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet?and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online... more...
- Rowman & Littlefield Publishers 2015; US$ 79.99
Gould explores the commerical and cultural underpinnings of advertising?and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. more...
- SAGE Publications 2015; US$ 72.00 US$ 61.20
Advertising Creative is the first ?postdigital? creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital... more...
- Plunkett Research, Ltd. 2015; US$ 349.99
Plunkett'S Advertising & Branding Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Advertising & Branding and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...
- Taylor and Francis 2015; US$ 64.95
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research... more...