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Advertising

  • Tobacco Goes to Collegeby Elizabeth Crisp Crawford

    McFarland & Company, Inc., Publishers 2014; US$ 40.00

    This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether... more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; US$ 18.78

    A dictionary of modern cliches. more...

  • It's Not Rocket Scienceby Clive Whichelow; Hugh Murray

    Little, Brown Book Group 2014; Not Available

    A dictionary of modern cliches. more...

  • Visual Social Marketing For Dummiesby Krista Neher

    Wiley 2014; US$ 24.99

    How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap... more...

  • The Handbook of International Advertising Researchby Hong Cheng

    Wiley 2014; US$ 195.00

    This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap... more...

  • The Ad-Makersby Tom von Logue Newth

    Taylor and Francis 2013; US$ 29.95

    First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Z.E.R.O.by Joseph Jaffe; Maarten Albarda

    Wiley 2013; US$ 29.95

    The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero.  Simply put, under current... more...

  • A Word from Our Sponsorby Cynthia B. Meyers

    Fordham University Press 2013; US$ 28.99

    The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium. During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network... more...

  • How To Make It In Advertisingby Mark Leigh

    Ebury Publishing 2013; US$ 14.54

    Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most... more...

  • Data Driven Marketing For Dummiesby David Semmelroth

    Wiley 2013; US$ 26.99

    Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately... more...