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- AMACOM 2014; US$ 24.95
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and Internet searches. But don?t be fooled?online advertising is exploding. It?s a crucial avenue for reaching consumers, though one that is often inadequately understood and poorly utilized. Part history, part guidebook, part prediction... more...
- Palgrave Macmillan 2014; US$ 105.00
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. more...
- Palgrave Macmillan 2014; US$ 95.00
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. more...
- Franz Vahlen 2014; US$ 39.65
Marketing ? A Relationship PerspectiveModerne Grundlange zum MarketingDas Lehrbuch behandelt eines der wichtigsten und aktuellsten Themenfelder des modernen Marketings. Der Ansatz verbindet dabei den klassischen Ansatz der strategischen Marketingplanung und seiner Instrumente mit dem neuen Ansatz des Relationship Marketing. Der ganzheitliche Ansatz... more...
- Taylor and Francis 2014; US$ 53.99
This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing... more...
- Plunkett Research, Ltd. 2014; US$ 349.99
PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2014 Key Findings: •Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and Industry Statistics... more...
- Nomos Verlagsgesellschaft 2014; US$ 103.96
Der Benutzung einer fremden Marke in vergleichender Werbung liegt ein Zuordnungskonflikt zwischen den Interessen des Markeninhabers, der Wettbewerber und der Verbraucher innerhalb der Reichweite des freien und unverfälschten Wettbewerbs zugrunde. Sie ist von hoher Praxisrelevanz geprägt und wirft aktuelle Grundsatzfragen zum Lauterkeits- und Markenrecht... more...
- Palgrave Macmillan 2014; US$ 85.00
This book brings together thirteen timely essays from across the globe that consider a range of 'mediated youth cultures', covering topics such as the phenomenon of dance imitations on YouTube, the circulation of zines online, the resurgence of roller derby on the social web, drinking cultures, Israeli blogs, Korean pop music, and more. more...
- Kogan Page 2014; US$ 29.95
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale.Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels... more...
- Taylor and Francis 2014; US$ 37.95
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on... more...