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Advertising

  • The End of Advertisingby Andrew Essex

    Random House Publishing Group 2017; US$ 27.00

    A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive... more...

  • Confronting Technopolyby Phil Rose

    Intellect Books Ltd 2017; US$ 91.67

    In 1992, Neil Postman presciently coined the term 'technopoly' to refer to 'the surrender of culture to technology'. This book brings together a number of contributors from different disciplinary perspectives to analyse technopoly both as a concept and as it is seen and understood in contemporary society. Contributors present both analysis of and strategies... more...

  • Taking Up McLuhan's Causeby Corey Anton; Robert Logan; Lance Strate

    Intellect Books Ltd 2017; US$ 91.67

    This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan’s thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan’s thought in this area, and to... more...

  • Essentials of Advertisingby Robert Cluley

    Kogan Page 2017; US$ 32.73

    Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries more...

  • The Attention Merchantsby Tim Wu

    Atlantic Books 2017; US$ 15.99

    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over... more...

  • Scientific Advertisingby De Clau C. Hopkins

    Dancing Unicorn Books 2016; US$ 0.99

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • Famous Brand Names and Their Originsby Kathy Martin

    Pen and Sword 2016; US$ 13.84

    Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for ‘velvet’ and ‘hook’? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting... more...

  • Ad Lawby Richard Lindsay

    Kogan Page 2016; US$ 43.64

    A practical and succinct guide to the legal and regulatory challenges to consider when planning, implementing and managing advertising campaigns. more...

  • Nawabs, Nudes, Noodlesby Ambi Parameswaran

    Pan Macmillan 2016; US$ 17.01

    This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi... more...

  • You May Also Likeby Tom Vanderbilt

    Knopf Doubleday Publishing Group 2016; US$ 16.95

    Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and... more...