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- McGraw-Hill Education 2010; US$ 19.95
Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers?with... more...
- Kogan Page 2010; US$ 29.99
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...
- Pearson Education 2011; US$ 19.99
Today you can build powerful, enduring brands at amazingly low cost ? without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand .Drawing on his experience helping build Red Hat?s billion-dollar global... more...
- Taylor and Francis 2013; US$ 29.95
First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company. more...
- Kogan Page 2007; US$ 39.95
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...
- Knopf Doubleday Publishing Group 2009; US$ 15.95
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it?s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider?s look at the astonishing transformation... more...
- Rowman & Littlefield Publishers 2011; US$ 23.99
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview... more...
- Oxford University Press, UK 2007; US$ 64.99
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.... more...
- Wiley 2010; US$ 39.99
Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips... more...