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  • The Art of Social Mediaby Guy Kawasaki; Peg Fitzpatrick

    Penguin Publishing Group 2014; US$ 25.95

    By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there?s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers... more...

  • The Rough Guide to Social Media for Beginnersby Sean Mahoney

    Rough Guides 2012; US$ 11.99

    If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers".... more...

  • The People?s Platform: Taking Back Power and Culture in the Digital Ageby Astra Taylor

    HarperCollins Publishers 2014; Not Available

    From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the internet as the great leveler of our age. more...

  • Social Media for Musiciansby Gary Hiebner; Simone Hiebner

    Cengage Learning PTR 2014; US$ 9.99

    These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master... more...

  • Open Leadershipby Charlene Li

    Wiley 2010; US$ 27.95

    An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control.... more...

  • Twitter 101by Lauren Dugan

    Pearson Education 2012; US$ 4.99

    Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...

  • The Creator's Codeby Amy Wilkinson

    Simon & Schuster 2015; US$ 27.00

    Each of us has the capacity to spot opportunities, invent products, and build businesses?even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator?s Code unlocks the six essential skills that turn small notions into big companies. This landmark book... more...

  • Understanding Social Mediaby Sam Hinton; Larissa Hjorth

    SAGE Publications 2013; US$ 37.00

    An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...

  • Buzz Marketing with Blogs For Dummiesby Susannah Gardner

    Wiley 2005; US$ 24.99 US$ 19.99

    In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show... more...

  • Ultimate Blogsby Sarah Boxer

    Knopf Doubleday Publishing Group 2008; US$ 14.95

    ?What are you working on?? ?An anthology of blogs.? ?I didn?t know you had a blog.? ?I don?t. It?s an anthology of other people?s blogs.? ?How do you find good blogs?? ?I read. I surf. I look at blog contests. I follow links. I ask people about the blogs they like.? ?Is a good blog hard to find?? ?Yes. Very.? A Book of Blogs? WTF!! Sarah Boxer,... more...