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  • Social Media 101by Chris Brogan

    Wiley 2010; US$ 22.95

    Chris Brogan is a widely read blogger on the subject of social media and its impact on business communication. He is the cofounder of PodCamp, the international new media conference series focused on the use of social media to build business and personal relationships. Find him at more...

  • Managing Online Forumsby Patrick O'KEEFE

    AMACOM 2008; US$ 6.95

    Forums add a powerful component to any website. This is the only guide that shows how to run a fun, informative, and harmonious online forum. more...

  • The Social Media Bibleby Lon Safko

    Wiley 2012; US$ 29.95

    The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised... more...

  • The Rough Guide to Social Media for Beginnersby Sean Mahoney

    Rough Guides 2012; US$ 11.99

    If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers".... more...

  • The People?s Platform: Taking Back Power and Culture in the Digital Ageby Astra Taylor

    HarperCollins Publishers 2014; Not Available

    From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the internet as the great leveler of our age. more...

  • Social Media for Musiciansby Gary Hiebner; Simone Hiebner

    Cengage Learning PTR 2014; US$ 9.99

    These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master... more...

  • Open Leadershipby Charlene Li

    Wiley 2010; US$ 27.95

    An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control.... more...

  • Twitter 101by Lauren Dugan

    Pearson Education 2012; US$ 4.99

    Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...

  • The Creator's Codeby Amy Wilkinson

    Simon & Schuster 2015; US$ 27.00

    Each of us has the capacity to spot opportunities, invent products, and build businesses?even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator?s Code unlocks the six essential skills that turn small notions into big companies. This landmark book... more...

  • Understanding Social Mediaby Sam Hinton; Larissa Hjorth

    SAGE Publications 2013; US$ 37.00

    An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...