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Most popular at the top
- Henry Holt and Co. 2014; US$ 27.99
From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the Internet as the great leveler of our age The Internet has been hailed as an unprecedented democratizing force, a place where everyone can be heard and all can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian... more...
- Simon & Schuster 2015; US$ 27.00
Each of us has the capacity to spot opportunities, invent products, and build businesses?even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator?s Code unlocks the six essential skills that turn small notions into big companies. This landmark book... more...
- Rough Guides 2012; US$ 11.99
If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers".... more...
- Cengage Learning PTR 2014; US$ 9.99
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master... more...
- HarperCollins Publishers 2014; Not Available
From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the internet as the great leveler of our age. more...
- Pearson Education 2008; US$ 21.99
?Juliette Powell has provided a timely crash course on how to leverage your business?s online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive.? ?Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 ?Reading Juliette Powell?s book is like perusing... more...
- Pearson Education 2009; US$ 19.99
Want a personal or business blog of your own? It?s easy! In this simple guide, one of the world?s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all , from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast ?with a professional-quality... more...
- Wiley 2010; US$ 27.95
An essential guide for leaders who want to use social media tobe "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the currentleadership mantras-but companies often push back. Business ispremised on the concept of control and yet the new world orderdemands openness-leaders do not know how to be open and bein control.... more...
- Wiley 2011; US$ 24.95
The social web has changed the way we do business forever The future of your company is not in measured, consideredresponses and carefully planned initiatives. Business today isabout near-instantaneous response. About doing the best you canwith extremely limited information. About every customer being areporter, and every reporter being a customer.... more...