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- Knopf Doubleday Publishing Group 2009; US$ 15.95
NATIONAL BESTSELLER ? The Social Network , the much anticipated movie?adapted from Ben Mezrich?s book The Accidental Billionaires .? ? The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University?s elite, competitive, and accomplished student body. Then,... more...
- Cengage Learning PTR 2014; US$ 9.99
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master... more...
- Wiley 2010; US$ 27.95 US$ 19.57
An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control.... more...
- Pearson Education 2012; US$ 4.99
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...
- Simon & Schuster 2015; US$ 17.00
Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes. Each of us has the capacity to spot opportunities, invent products, and build businesses?even $100 million businesses. How... more...
- SAGE Publications 2013; US$ 37.00
An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...
- Knopf Doubleday Publishing Group 2008; US$ 14.95
?What are you working on?? ?An anthology of blogs.? ?I didn?t know you had a blog.? ?I don?t. It?s an anthology of other people?s blogs.? ?How do you find good blogs?? ?I read. I surf. I look at blog contests. I follow links. I ask people about the blogs they like.? ?Is a good blog hard to find?? ?Yes. Very.? A Book of Blogs? WTF!! Sarah Boxer,... more...
- The Crown Publishing Group 2009; US$ 15.00
The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone... more...
- Wiley 2009; US$ 26.99 US$ 21.59
Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make... more...