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  • Social Media for Musiciansby Gary Hiebner; Simone Hiebner

    Cengage Learning PTR 2014; US$ 9.99

    These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master... more...

  • Open Leadershipby Charlene Li

    Wiley 2010; US$ 27.95 US$ 24.50

    An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control.... more...

  • The Creator's Codeby Amy Wilkinson

    Simon & Schuster 2015; US$ 17.00

    Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes. Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses. How... more...

  • Understanding Social Mediaby Sam Hinton; Larissa Hjorth

    SAGE Publications 2013; US$ 37.00

    An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...

  • Twitter 101by Lauren Dugan

    Pearson Education 2012; US$ 4.99

    Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...

  • Google Blogger For Dummiesby Susan Gunelius

    Wiley 2009; US$ 26.99 US$ 23.99

    Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make... more...

  • The Celebrity Tweet Directoryby Jeanne Harris

    Wiley 2010; US$ 9.99 US$ 8.99

    Tweet along with your favorite celebs! Divided by category with celebrities listed in alphabetical order so you can easily find your favorite celeb, The Celebrity Tweet Directory tweets you to conversations with hundreds of well-known actors, comedians, singers, politicians, sports figures, and more. With this handy guide, you can flutter into... more...

  • This is Social Mediaby Guy Clapperton

    Wiley 2010; US$ 22.00 US$ 19.50

    *UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's... more...

  • Mobile Marketing For Dummiesby Michael Becker; Arnold

    Wiley 2010; US$ 24.99 US$ 21.99

    Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who... more...

  • The Digital Mom Handbookby Audrey McClelland; Colleen Padilla

    HarperCollins 2011; US$ 11.99

    From Audrey McClelland, founder of momgenerations.com, and Colleen Padilla, founder of classymommy.com, comes The Digital Mom Handbook . Here is the ultimate guide for work at home moms who want to blog, vlog, skype, tweet, and Facebook their way to a successful career by doing what they already do online…only better. The Digital Mom Handbook ... more...