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  • Open Leadershipby Charlene Li

    Wiley 2010; US$ 27.95 US$ 24.50

    An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control.... more...

  • Grown Up Digital: How the Net Generation is Changing Your Worldby Don Tapscott

    McGraw-Hill Education 2008; US$ 32.00

    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what... more...

  • Social Media for Musiciansby Gary Hiebner; Simone Hiebner

    Cengage Learning PTR 2014; US$ 9.99

    These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master... more...

  • Twitter 101by Lauren Dugan

    Pearson Education 2012; US$ 4.99

    Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...

  • The Creator's Codeby Amy Wilkinson

    Simon & Schuster 2015; US$ 17.00

    Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes. Each of us has the capacity to spot opportunities, invent products, and build businesses?even $100 million businesses. How... more...

  • Understanding Social Mediaby Sam Hinton; Larissa Hjorth

    SAGE Publications 2013; US$ 37.00

    An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...

  • The Whuffie Factorby Tara Hunt

    The Crown Publishing Group 2009; US$ 15.00

    The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone... more...

  • 33 Million People in the Roomby Juliette Powell

    Pearson Education 2008; US$ 21.99

    ?Juliette Powell has provided a timely crash course on how to leverage your business?s online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive.? ?Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110   ?Reading Juliette Powell?s book is like perusing... more...

  • All a Twitterby Tee Morris

    Pearson Education 2009; US$ 15.99

    Make Twitter work for you?right now!   Twitter! Everyone?s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter?in your personal life, your business, everywhere! All a Twitter delivers quick, smart answers to the questions everyone?s asking about Twitter: What?s it about? What?s it... more...

  • Create Your Own Blogby Tris Hussey

    Pearson Education 2009; US$ 19.99

    Want a personal or business blog of your own? It?s easy! In this simple guide, one of the world?s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all , from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast ?with a professional-quality... more...