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  • Social Media Marketingby Liana Evans

    Pearson Education 2010; US$ 19.99

    Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers?and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social... more...

  • The New Handshake: Sales Meets Social Mediaby Joan Curtis; Barbara Giamanco

    ABC-CLIO 2010; US$ 38.00

    This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. more...

  • The Dragonfly Effectby Jennifer Aaker; Andy Smith; Carlye Adler; Chip Heath; Dan Ariely

    Wiley 2010; US$ 25.95

    Proven strategies for harnessing the power of social media todrive social change Many books teach the mechanics of using Facebook, Twitter, andYouTube to compete in business. But no book addresses how toharness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media andconsumer psychological... more...

  • Facebook and Philosophyby D. E. Wittkower

    Open Court 2010; US$ 19.95

    Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook... more...

  • The Ultimate Web Marketing Guideby Michael Miller

    Pearson Education 2010; US$ 27.99

    EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most... more...

  • Guerrilla Social Media Marketingby Jay Levinson

    Entrepreneur Press 2010; US$ 21.95

    Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics,... more...

  • The New Blue Mediaby Theodore Hamm

    New Press, The 2011; US$ 24.95

    Is a new progressive era in American life in the offing? Only time will tell, but journalist Theodore Hamm?s sharp, acerbic book suggests that a new progressive media has already arrived. Satirical, hard-charging, and unapologetically progressive, this new media movement is both reinvigorating old forms like late-night TV and documentaries and inventing... more...

  • Blogging and Tweeting without Getting Suedby Mark Pearson

    Allen & Unwin 2012; US$ 9.08

    What you post on a blog or tweet to your followers can get you arrested or cost you a lot of money in legal battles. This practical guide shows you how to stay out of trouble when you write online. more...

  • Future Perfectby Steven Johnson

    Penguin Publishing Group 2012; US$ 16.00

    Combining the deft social analysis of Where Good Ideas Come From with the optimistic arguments of Everything Bad Is Good For You , New York Times bestselling author Steven Johnson?s Future Perfect makes the case that a new model of political change is on the rise, transforming everything from local governments to classrooms, from protest movements... more...

  • Dot Complicatedby Randi Zuckerberg

    HarperCollins 2013; US$ 14.99

    With Dot Complicated: Untangling Our Wired Lives , new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the frontline of the social media movement since Facebook?s early days and her following six years... more...