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  • Twitter For Dummiesby Laura Fitton; Michael Gruen; Leslie Poston

    Wiley 2009; US$ 21.99

    Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle... more...

  • 140 Charactersby Dom Sagolla

    Wiley 2009; US$ 17.95

    Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes... more...

  • The Backchannelby Cliff Atkinson

    Pearson Education 2009; US$ 27.99

    Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they?re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out. When audiences are happy, the... more...

  • The Death and Life of American Journalismby Robert W. McChesney; John Nichols

    Nation Books 2011; US$ 16.99

    The ?Paul Revere and Tom Paine? (according to Bill Moyers) of media reform propose a bold and controversial response to the current crisis of journalism more...

  • Social Media 101by Chris Brogan

    Wiley 2010; US$ 22.95

    100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're... more...

  • Social Media Metricsby Jim Sterne; David Meerman Scott

    Wiley 2010; US$ 24.95

    The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other... more...

  • Alternative Journalismby Chris Atton; James F Hamilton

    SAGE Publications 2008; US$ 55.00

    The first book in the field to introduce students to the history, culture, theory and contemporary practice of alternative journalism. more...

  • The Facebook Effectby David Kirkpatrick

    Simon & Schuster 2010; US$ 17.00

    IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects?even... more...

  • The New Handshake: Sales Meets Social Mediaby Joan C. Curtis; Barbara Giamanco

    ABC-CLIO 2010; US$ 35.00

    This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. more...

  • Social Media Marketingby Liana Evans

    Pearson Education 2010; US$ 19.99

    Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers?and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social... more...