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  • Social Media 101by Chris Brogan

    Wiley 2010; US$ 22.95 US$ 16.07

    100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're... more...

  • Social Media Metricsby Jim Sterne; David Meerman Scott

    Wiley 2010; US$ 24.95 US$ 14.97

    The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other... more...

  • Young World Risingby Rob Salkowitz

    Wiley 2010; US$ 29.95 US$ 20.96

    Young World Rising gives you an exclusive glimpse into the new trend that's transforming global business and changing the dynamics of globalization The global Millennial generation is 4.1 billion strong, and the spread of data networks is empowering them to build radically new kinds of organizations adapted to a flat and crowded world. Young... more...

  • The Dragonfly Effectby Jennifer Aaker; Andy Smith; Carlye Adler; Chip Heath; Dan Ariely

    Wiley 2010; US$ 25.95 US$ 18.16

    Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...

  • The Complete Social Media Community Manager's Guideby Marty Weintraub; Lauren Litwinka

    Wiley 2013; US$ 39.99 US$ 23.99

    A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily,... more...

  • Ning For Dummiesby Manny Hernandez

    Wiley 2009; US$ 24.99 US$ 19.99

    Ning is a cool, free social networking platform, and you can learn how to use Ning quickly and easily with Ning For Dummies . If you have a cause to promote or a passion about a topic, here?s how to explore existing networks and interact with others who share your obsession, as well as how to start one of your own. Begin by joining other networks... more...

  • Twitter For Dummiesby Laura Fitton; Michael Gruen; Leslie Poston

    Wiley 2009; US$ 21.99 US$ 17.59

    Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter... more...

  • Typing Politicsby Richard Davis

    Oxford University Press 2009; US$ 24.99 US$ 21.49

    The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics , Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily... more...

  • Securing the Clicks Network Security in the Age of Social Mediaby Gary Bahadur; Jason Inasi; Alex de Carvalho

    McGraw-Hill Education 2011; US$ 40.00 US$ 32.80

    Defend against corporate espionage launched from social networks Protect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains the latest threats along with detailed fixes, best practices, and "from the headlines"... more...

  • E-Writingby Dianna Booher

    Pocket Books 2001; US$ 24.99

    Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today's rules for conducting business over the Internet? Now, The Elements of Style meets "the Miss Manners of memos" in the ultimate writing guide for the digital age. In an era when written communication in the workplace is more crucial than... more...