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  • The Death and Life of American Journalismby Robert W McChesney; John Nichols

    Nation Books 2011; US$ 16.99

    The Paul Revere and Tom Paine? (according to Bill Moyers) of media reform propose a bold and controversial response to the current crisis of journalism more...

  • The Backchannelby Cliff Atkinson

    Pearson Education 2009; US$ 27.99

    Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they?re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out. When audiences are happy, the... more...

  • Social Media 101by Chris Brogan

    Wiley 2010; US$ 22.95

    Chris Brogan is a widely read blogger on the subject of social media and its impact on business communication. He is the cofounder of PodCamp, the international new media conference series focused on the use of social media to build business and personal relationships. Find him at more...

  • Social Media Metricsby Jim Sterne; David Meerman Scott

    Wiley 2010; US$ 24.95

    The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix. While other... more...

  • Young World Risingby Rob Salkowitz

    Wiley 2010; US$ 29.95

    Young World Rising gives you an exclusive glimpse into the new trend that's transforming global business and changing the dynamics of globalization The global Millennial generation is 4.1 billion strong, and the spread of data networks is empowering them to build radically new kinds of organizations adapted to a flat and crowded world. Young... more...

  • The Facebook Effectby David Kirkpatrick

    Simon & Schuster 2010; US$ 17.00

    IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects?even... more...

  • Alternative Journalismby Chris Atton; James F. Hamilton

    SAGE Publications 2008; US$ 44.00

    The first book in the field to introduce students to the history, culture, theory and contemporary practice of alternative journalism. more...

  • Social Media Marketingby Liana Evans

    Pearson Education 2010; US$ 19.99

    Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers?and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social... more...

  • New Handshake, The: Sales Meets Social Mediaby Joan Curtis; Barbara Giamanco

    ABC-CLIO 2010; US$ 38.00

    " The New Handshake confirms that in the midst of changing buyer preferences, sales professionals must adopt new approaches in order to be trusted and relevant to customers. It also offers a practical way to add social media strategies to sales programs using blogs, Facebook, Twitter, LinkedIn, and more. This book sets the tone for the next generation... more...

  • The Dragonfly Effectby Jennifer Aaker; Andy Smith; Carlye Adler; Chip Heath; Dan Ariely

    Wiley 2010; US$ 25.95

    Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...