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Community/Alternative Media

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  • Bloggers on the Busby Eric Boehlert

    Free Press 2009; US$ 15.00

    Ever since radio entered the American private home, technology has shaped political campaign strategy. Radio brought candidates more intimately and vividly into citizens' lives than newspapers could. The televised presidential debate of 1960 -- in which a strapping John F. Kennedy embarrassed a clammy Richard M. Nixon -- was technology's next coup.... more...

  • The Backchannelby Cliff Atkinson

    Pearson Education 2009; US$ 27.99

    Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they?re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out. When audiences are happy, the... more...

  • The Death and Life of American Journalismby Robert W. McChesney; John Nichols

    Nation Books 2011; US$ 16.99

    The “Paul Revere and Tom Paine? (according to Bill Moyers) of media reform propose a bold and controversial response to the current crisis of journalism more...

  • Social Media 101by Chris Brogan

    Wiley 2010; US$ 22.95

    100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're... more...

  • Alternative Journalismby Chris Atton; James F. Hamilton

    SAGE Publications 2008; US$ 55.00

    The first book in the field to introduce students to the history, culture, theory and contemporary practice of alternative journalism. more...

  • The Facebook Effectby David Kirkpatrick

    Simon & Schuster 2010; US$ 17.00

    IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects?even... more...

  • Social Media Marketingby Liana Evans

    Pearson Education 2010; US$ 19.99

    Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers?and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social... more...

  • The New Handshake: Sales Meets Social Mediaby Joan C. Curtis; Barbara Giamanco

    ABC-CLIO 2010; US$ 35.00

    This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. more...

  • The Dragonfly Effectby Jennifer Aaker; Andy Smith; Carlye Adler; Chip Heath; Dan Ariely

    Wiley 2010; US$ 25.95

    Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...

  • The Ultimate Web Marketing Guideby Michael Miller

    Pearson Education 2010; US$ 27.99

    EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most... more...