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Most popular at the top

  • The Facebook Effectby David Kirkpatrick

    Simon & Schuster 2010; US$ 17.00

    IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects?even... more...

  • Alternative Journalismby Chris Atton; James F. Hamilton

    SAGE Publications 2008; US$ 55.00

    The first book in the field to introduce students to the history, culture, theory and contemporary practice of alternative journalism. more...

  • Social Media Marketingby Liana Evans

    Pearson Education 2010; US$ 19.99

    Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers?and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social... more...

  • The Ultimate Web Marketing Guideby Michael Miller

    Pearson Education 2010; US$ 27.99

    EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most... more...

  • Facebook and Philosophyby D. E. Wittkower

    Open Court 2010; US$ 19.95

    Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook... more...

  • Manager's Guide to Social Mediaby Scott Klososky

    McGraw-Hill Education 2010; US$ 17.00

    Scott Klososky is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. The company?s clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International,... more...

  • We First: How Brands and Consumers Use Social Media to Build a Better Worldby Simon Mainwaring

    St. Martin's Press 2011; US$ 17.99

    PROLOGUE Transforming the Engine of Capitalism Redefining Self-Interest from Me First to We First The Future of Profit is Purpose Creating Sustainable Capitalism in Five Ways Instilling We First Values into Capitalism Why the World Needs a Responsible Private Sector How Brands Build Their Business and a Better World How Consumers Build... more...

  • Guerrilla Social Media Marketingby Jay Levinson

    Entrepreneur Press 2010; US$ 21.95

    Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics,... more...

  • The New Blue Mediaby Theodore Hamm

    The New Press 2011; US$ 24.95

    Is a new progressive era in American life in the offing? Only time will tell, but journalist Theodore Hamm?s sharp, acerbic book suggests that a new progressive media has already arrived. Satirical, hard-charging, and unapologetically progressive, this new media movement is both reinvigorating old forms like late-night TV and documentaries and inventing... more...

  • Securing the Clicks Network Security in the Age of Social Mediaby Gary Bahadur; Jason Inasi; Alex de Carvalho

    McGraw-Hill Education 2011; US$ 40.00

    Gary Bahadur, CISSP, is the founder of KRAA Security and a social media security consultancy. He was co-founder and Chief Information Officer of Foundstone, Inc., a security vulnerability risk management firm that provided security consulting and training services and technical infrastructure implementation and was sold to McAfee in 2004. Mr. Bahadur... more...