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Community/Alternative Media

Most popular at the top

  • Blogging and Tweeting without Getting Suedby Mark Pearson

    Allen & Unwin 2012; US$ 9.08

    What you post on a blog or tweet to your followers can get you arrested or cost you a lot of money in legal battles. This practical guide shows you how to stay out of trouble when you write online. more...

  • The Complete Social Media Community Manager's Guideby Marty Weintraub; Lauren Litwinka

    Wiley 2013; US$ 39.99

    A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily,... more...

  • Dot Complicatedby Randi Zuckerberg

    HarperCollins 2013; US$ 17.99

    With Dot Complicated: Untangling Our Wired Lives , new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the frontline of the social media movement since Facebook?s early days and her following six years... more...

  • Alternative and Activist New Mediaby Leah Lievrouw

    Wiley 2013; US$ 69.95

    Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back... more...

  • Social Media Engagement For Dummiesby Aliza Sherman; Danielle Elliott Smith

    Wiley 2013; US$ 24.99 US$ 19.99

    Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart... more...

  • Making is Connectingby David Gauntlett

    Wiley 2013; US$ 74.95

    In Making is Connecting, David Gauntlett argues that through making things, people engage with the world and create connections with each other. Both online and offline, we see that people want to make their mark on the world, and to make connections. During the previous century, the production of culture became dominated by professional elite producers.... more...

  • YouTube For Dummiesby Doug Sahlin; Chris Botello

    Wiley 2011; US$ 29.99 US$ 23.99

    YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add... more...

  • Media Rules!by Brian Reich; Dan Solomon

    Wiley 2007; US$ 26.95

    Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing... more...

  • Mobilizing Generation 2.0by Ben Rigby; Rock the Vote

    Wiley 2008; US$ 39.95

    Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions,... more...

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2010; US$ 29.99

    If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social... more...