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  • The Death and Life of American Journalismby Robert W. McChesney; John Nichols

    Nation Books 2011; US$ 16.99

    The “Paul Revere and Tom Paine? (according to Bill Moyers) of media reform propose a bold and controversial response to the current crisis of journalism more...

  • Social Media 101by Chris Brogan

    Wiley 2010; US$ 22.95

    100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and bloggerChris Brogan presents the best practices for growing the value ofyour social media and social networking marketing efforts. Broganhas spent two years researching what the best businesses are doingwith social media and how they're... more...

  • Social Media Metricsby Jim Sterne; David Meerman Scott

    Wiley 2010; US$ 24.95

    The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix. While other... more...

  • Alternative Journalismby Chris Atton; James F. Hamilton

    SAGE Publications 2008; US$ 55.00

    The first book in the field to introduce students to the history, culture, theory and contemporary practice of alternative journalism. more...

  • The Facebook Effectby David Kirkpatrick

    Simon & Schuster 2010; US$ 17.00

    IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects?even... more...

  • Social Media Marketingby Liana Evans

    Pearson Education 2010; US$ 19.99

    Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers?and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social... more...

  • The New Handshake: Sales Meets Social Mediaby Joan Curtis; Barbara Giamanco

    ABC-CLIO 2010; US$ 38.00

    This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. more...

  • The Dragonfly Effectby Jennifer Aaker; Andy Smith; Carlye Adler; Chip Heath; Dan Ariely

    Wiley 2010; US$ 25.95

    Proven strategies for harnessing the power of social media todrive social change Many books teach the mechanics of using Facebook, Twitter, andYouTube to compete in business. But no book addresses how toharness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media andconsumer psychological... more...

  • The Ultimate Web Marketing Guideby Michael Miller

    Pearson Education 2010; US$ 27.99

    EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most... more...

  • Facebook and Philosophyby D. E. Wittkower

    Open Court 2010; US$ 19.95

    Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook... more...