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- Wiley 2013; US$ 39.99 US$ 34.99
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily,... more...
- HarperCollins 2013; US$ 17.99
With Dot Complicated: Untangling Our Wired Lives , new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the frontline of the social media movement since Facebook?s early days and her following six years... more...
- Wiley 2013; US$ 19.95 US$ 17.29
In Making is Connecting, David Gauntlett argues that through making things, people engage with the world and create connections with each other. Both online and offline, we see that people want to make their mark on the world, and to make connections. During the previous century, the production of culture became dominated by professional elite producers.... more...
- Wiley 2013; US$ 19.95 US$ 17.29
Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back... more...
- Wiley 2013; US$ 24.99 US$ 21.99
Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart... more...
- Oxford University Press 2009; US$ 24.99
The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics , Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily... more...
- Pocket Books 2001; US$ 24.99
Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today's rules for conducting business over the Internet? Now, The Elements of Style meets "the Miss Manners of memos" in the ultimate writing guide for the digital age. In an era when written communication in the workplace is more crucial than... more...
- Wiley 2009; US$ 24.95 US$ 21.99
All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network... more...
- Pearson Education 2009; US$ 19.99
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign?s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn?t been an in-depth analysis of how they did it. In Yes We Did , new media strategist and campaign headquarters volunteer... more...