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Most popular at the top

  • Social Media Is Bullshitby B. J. Mendelson

    St. Martin's Press 2012; US$ 35.99

    A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming.  When it comes to business, they declare that it?s revolutionizing... more...

  • Twitter 101by Lauren Dugan

    Pearson Education 2012; US$ 4.99

    Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...

  • A Twitter Yearby Kate Bussmann

    Bloomsbury Publishing 2011; US$ 12.99

    Where can you find first-hand accounts of the Arab Spring, Japan's nuclear disaster or the Norwegian atrocities? Thousands flouting celebrity superinjunctions? X-rated snaps of politicians? A babysitter mistaken for a cricket match? Or Darth Vader's advice to angry US voters? The answer, of course: on Twitter. The first of its kind, A Twitter Year... more...

  • Understanding Social Mediaby Sam Hinton; Larissa Hjorth

    SAGE Publications 2013; US$ 46.00

    An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...

  • Buzz Marketing with Blogs For Dummiesby Susannah Gardner

    Wiley 2005; US$ 19.99

    In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your... more...

  • Podcasting For Dummiesby Tee Morris; Evo Terra; Dawn Miceli; Drew Domkus

    Wiley 2005; US$ 17.59

    Podcasting is like blogging out loud! It gives you a voice—one that can be heard worldwide on computers, iPods, or other MP3 players. You can podcast to boost your business, promote your passion, share your opinions, or just have fun. The point is to say what you want to say to those who want to hear it. With step-by-step explanations, screen... more...

  • Ultimate Blogsby Sarah Boxer

    Knopf Doubleday Publishing Group 2008; US$ 14.95

    ?What are you working on?? ?An anthology of blogs.? ?I didn?t know you had a blog.? ?I don?t. It?s an anthology of other people?s blogs.? ?How do you find good blogs?? ?I read. I surf. I look at blog contests. I follow links. I ask people about the blogs they like.? ?Is a good blog hard to find?? ?Yes. Very.? A Book of Blogs? WTF!! Sarah Boxer,... more...

  • The Power of Social Networkingby Tara Hunt

    Crown Publishing Group 2009; US$ 15.00

    The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone... more...

  • Google Blogger For Dummiesby Susan Gunelius

    Wiley 2009; US$ 21.59

    Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make... more...

  • WordPress For Dummiesby Lisa Sabin-Wilson

    Wiley 2009; US$ 19.99

    Bloggers love WordPress! If you're ready to start using this free blogging software, WordPress For Dummies, 2nd Edition is just what you and your blog need to make a splash. Professional blog designer Lisa Sabin-Wilson shows you how to use all the latest upgrades to WordPress and helps you decide whether to use the Wordpress.com hosted service or self-host... more...