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  • The Art of Social Mediaby Guy Kawasaki; Peg Fitzpatrick

    Penguin Publishing Group 2014; US$ 25.95

    By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there?s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers... more...

  • Social Media Is Bullshitby B. J. Mendelson

    St. Martin's Press 2012; US$ 12.99

    BRANDON MENDELSON (aka B.J. Mendelson) has contributed to The Huffington Post , Forbes , MTV's O Music Awards, and CNN. He has also appeared on CNN, CNBC, Yahoo! News, and the CBC. Brandon currently contributes to The Wall Street Journal and teaches marketing at Columbia College in Chicago. more...

  • Open Leadershipby Charlene Li

    Wiley 2010; US$ 27.95

    An essential guide for leaders who want to use social media tobe "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the currentleadership mantras-but companies often push back. Business ispremised on the concept of control and yet the new world orderdemands openness-leaders do not know how to be open and bein control.... more...

  • The NOW Revolutionby Jay Baer; Amber Naslund

    Wiley 2011; US$ 24.95

    The social web has changed the way we do business forever The future of your company is not in measured, consideredresponses and carefully planned initiatives. Business today isabout near-instantaneous response. About doing the best you canwith extremely limited information. About every customer being areporter, and every reporter being a customer.... more...

  • Buzz Marketing with Blogs For Dummiesby Susannah Gardner

    Wiley 2005; US$ 19.99

    In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your... more...

  • Ultimate Blogsby Sarah Boxer

    Knopf Doubleday Publishing Group 2008; US$ 14.95

    ?What are you working on?? ?An anthology of blogs.? ?I didn?t know you had a blog.? ?I don?t. It?s an anthology of other people?s blogs.? ?How do you find good blogs?? ?I read. I surf. I look at blog contests. I follow links. I ask people about the blogs they like.? ?Is a good blog hard to find?? ?Yes. Very.? A Book of Blogs? WTF!! Sarah Boxer,... more...

  • The Power of Social Networkingby Tara Hunt

    The Crown Publishing Group 2009; US$ 15.00

    The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone... more...

  • Google Blogger For Dummiesby Susan Gunelius

    Wiley 2009; US$ 21.59

    Are you bemused by blogs? Eager to become a blogger? GoogleBlogger For Dummies can help you start blogging sooner than youthink. More than 14 million people are promoting a business, connectingwith family and friends, and sharing opinions with Google Blogger.This book helps you start a Blogger account, create content, buildan audience, make money... more...

  • And Then There's Thisby Bill Wasik

    Penguin Publishing Group 2009; US$ 16.00

    "This is an exceptionally smart, witty, subtle, enlightening book about our daffy, discombobulating cultural moment. Bill Wasik plunges headlong into the twenty-first century media funhouse, yet manages to keep his moral compass in good working order. Bravo." - Kurt Andersen, author of Heyday and host of NPR's Studio 360 "Bill Wasik is a guerrilla... more...

  • Twitter Witby Nick Douglas

    HarperCollins 2009; US$ 10.99

    The first authorized Twitter book,  Twitter Wit  is a collection of the most clever one-liners posted on the massively popular social networking and micro-blogging website. Featuring a foreword by Twitter co-founder Biz Stone and tweets from celebrities such as A shton Kutcher, Jimmy Fallon, Stephen Colbert, Neil Gaiman, Margaret Cho, Stephen Fry,... more...