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  • Open Leadershipby Charlene Li

    Wiley 2010; US$ 27.95

    An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control.... more...

  • The NOW Revolutionby Jay Baer; Amber Naslund

    Wiley 2011; US$ 24.95

    The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer.... more...

  • Social Media Is Bullshitby B.J. Mendelson

    St. Martin's Press 2012; US$ 35.99

    A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming.  When it comes to business, they declare that it?s revolutionizing... more...

  • Twitter 101by Lauren Dugan

    Pearson Education 2012; US$ 4.99

    Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...

  • Understanding Social Mediaby Sam Hinton; Larissa Hjorth

    SAGE Publications 2013; US$ 44.00

    An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...

  • A Twitter Yearby Kate Bussmann

    Bloomsbury Publishing 2011; US$ 12.99

    Where can you find first-hand accounts of the Arab Spring, Japan's nuclear disaster or the Norwegian atrocities? Thousands flouting celebrity superinjunctions? X-rated snaps of politicians? A babysitter mistaken for a cricket match? Or Darth Vader's advice to angry US voters? The answer, of course: on Twitter. The first of its kind, A Twitter Year... more...

  • Twitter Powerby Joel Comm; Ken Burge; Anthony Robbins

    Wiley 2009; US$ 24.95

    Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading... more...

  • Dataclysm: Who We Are (When We Think No One?s Looking)by Christian Rudder

    HarperCollins Publishers 2014; Not Available

    An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are ? and how this deluge of data will transform the science of human behaviour. more...

  • Ultimate Blogsby Sarah Boxer

    Knopf Doubleday Publishing Group 2008; US$ 14.95

    ?What are you working on?? ?An anthology of blogs.? ?I didn?t know you had a blog.? ?I don?t. It?s an anthology of other people?s blogs.? ?How do you find good blogs?? ?I read. I surf. I look at blog contests. I follow links. I ask people about the blogs they like.? ?Is a good blog hard to find?? ?Yes. Very.? A Book of Blogs? WTF!! Sarah Boxer,... more...

  • The Power of Social Networkingby Tara Hunt

    Crown Publishing Group 2009; US$ 15.00

    The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone... more...