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Most popular at the top
- St. Martin's Press 2012; US$ 35.99
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing... more...
- Pearson Education 2012; US$ 4.99
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...
- Simon & Schuster 2015; US$ 27.00
Each of us has the capacity to spot opportunities, invent products, and build businesses?even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator?s Code unlocks the six essential skills that turn small notions into big companies. This landmark book... more...
- Bloomsbury Publishing 2011; US$ 12.99
Where can you find first-hand accounts of the Arab Spring, Japan's nuclear disaster or the Norwegian atrocities? Thousands flouting celebrity superinjunctions? X-rated snaps of politicians? A babysitter mistaken for a cricket match? Or Darth Vader's advice to angry US voters? The answer, of course: on Twitter. The first of its kind, A Twitter Year... more...
- Penguin Publishing Group 2014; US$ 25.95
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there?s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers... more...
- Wiley 2005; US$ 19.99
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show... more...
- Wiley 2005; US$ 17.59
Podcasting is like blogging out loud! It gives you a voice?one that can be heard worldwide on computers, iPods, or other MP3 players. You can podcast to boost your business, promote your passion, share your opinions, or just have fun. The point is to say what you want to say to those who want to hear it. With step-by-step explanations, screen shots,... more...
- Knopf Doubleday Publishing Group 2008; US$ 14.95
?What are you working on?? ?An anthology of blogs.? ?I didn?t know you had a blog.? ?I don?t. It?s an anthology of other people?s blogs.? ?How do you find good blogs?? ?I read. I surf. I look at blog contests. I follow links. I ask people about the blogs they like.? ?Is a good blog hard to find?? ?Yes. Very.? A Book of Blogs? WTF!! Sarah Boxer,... more...
- The Crown Publishing Group 2009; US$ 15.00
The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone... more...
- Wiley 2009; US$ 21.59
Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make... more...