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- Penguin Group US 2013; US$ 14.99
A New York Times bestseller Ev told Jack he had to ?chill out? with the deluge of media he was doing. ?It?s bad for the company,? Ev said. ?It?s sending the wrong message.? Biz sat between them, watching like a spectator at a tennis match. ?But I invented Twitter,? Jack said. ?No, you didn?t invent Twitter,? Ev replied. ?I... more...
- Taylor & Francis 2006; US$ 26.95
We have all heard that Americans are increasingly turning to blogs for news, information, and entertainment. But what is the content of blogs? Who writes them? What is the consequence of the population's growing dependence on blogs for political information? What are the effects of blogging? Do readers trust blogs as credible sources of information?.... more...
- Pearson Education 2010; US$ 32.00
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. No matter what type of web site or application you?re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high... more...
- Random House Publishing Group 2009; US$ 27.00
A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch?s online empire. Even by the standards... more...
- Pearson Education 2008; US$ 23.99
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social... more...
- Pearson Education 2009; US$ 15.99
So you?ve heard about Facebook?maybe your friends have invited you to join or it?s the hot topic around the water cooler?but you?re not sure what it?s all about. Relax and join in. There are more than 110 million members of Facebook these days, and adults are the fastest-growing segment of users. And it?s about more than just kid stuff; Facebook can... more...
- Pearson Education 2009; US$ 19.99
?People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we?ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world... more...
- Oxford University Press, USA 2009; US$ 18.99
The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics, Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily Kos,... more...