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Most popular at the top
- O'Reilly Media 2012; US$ 16.99
"OK. I?ve got my Twitter account?now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn?t just another social media marketing book?it?s the anti-marketing how-to community-engagement book. Twitter is not a marketing channel (and should... more...
- St. Martin's Press 2012; US$ 35.99
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing... more...
- Pearson Education 2012; US$ 19.99
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics?Painlessly Think social marketing is worth it? Prove it. If your boss hasn?t demanded that yet, he will. Then what? Hand him some jive about ?return on conversation?? Think that?ll fly? You?ll be gone so fast you won?t know what hit you. You know damn... more...
- Taylor and Francis 2013; US$ 48.95
Social media platforms like Facebook, Twitter, Pinterest, YouTube, and Flickr allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen?and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their... more...
- Wiley 2013; US$ 19.95
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students... more...
- Chronicle Books LLC 2012; US$ 12.99
With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and... more...
- Wiley 2014; US$ 29.99 US$ 23.99
Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward... more...
- Taylor and Francis 2013; US$ 38.95
Religion Online provides an accessible and comprehensive introduction to this burgeoning new religious reality, from cyberpilgrimages to neo-pagan chatroom communities. A substantial introduction by the editors presenting the main themes and issues is followed by sixteen chapters addressing core issues of concern such as youth, religion and the internet,... more...
- Wiley 2011; US$ 29.99 US$ 23.99
YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add... more...
- Wiley 2007; US$ 26.95
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing... more...