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Most popular at the top
- O'Reilly Media 2012; US$ 9.99
"OK. I?ve got my Twitter account?now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn?t just another social media marketing book?it?s the anti-marketing how-to community-engagement book. Twitter is not a marketing channel (and should... more...
- Simon & Schuster 2013; US$ 26.00
New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...
- Pearson Education 2012; US$ 19.99
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics?Painlessly Think social marketing is worth it? Prove it. If your boss hasn?t demanded that yet, he will. Then what? Hand him some jive about ?return on conversation?? Think that?ll fly? You?ll be gone so fast you won?t know what hit you. You know damn... more...
- Taylor and Francis 2013; US$ 39.95
Social media platforms like Facebook, Twitter, Pinterest, YouTube, and Flickr allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen?and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their... more...
- Grand Central Publishing 2013; US$ 12.99
A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely... more...
- Wiley 2013; US$ 19.95
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students... more...
- Wiley 2013; US$ 26.99
Realize the potential of social collaboration in business with this easy-to-understand guide Social media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philosophy, a corporate collaboration system that employs social technologies could potentially... more...
- Wiley 2011; US$ 29.95
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make... more...
- Taylor and Francis 2002; US$ 34.95
The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Carole Fleming explores the growth of commercial radio, analyses the birth of digital audio broadcasting and Internet radio and evaluates their effects on the industry. more...