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  • Mobilizing Generation 2.0by Ben Rigby; Rock the Vote

    Wiley 2008; US$ 39.95 US$ 27.96

    Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions,... more...

  • CauseWiredby Tom Watson

    Wiley 2008; US$ 16.95 US$ 11.86

    Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates... more...

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2010; US$ 29.99 US$ 17.99

    If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media... more...

  • Grown Up Digital: How the Net Generation is Changing Your Worldby Don Tapscott

    McGraw-Hill Education 2008; US$ 32.00 US$ 26.24

    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what... more...

  • Word of Mouseby Jim Banister

    Agate Publishing 2005; US$ 9.99

    A cutting-edge study explores the evolution and proliferation of digital technology, looking ahead to examine how radical changes in how everyone uses media must evolve to realize the true potential of programming. more...

  • Managing Online Forumsby Patrick O'KEEFE

    AMACOM 2008; US$ 6.95

    Forums add a powerful component to any website. This is the only guide that shows how to run a fun, informative, and harmonious online forum. more...

  • The Accidental Billionairesby Ben Mezrich

    Knopf Doubleday Publishing Group 2009; US$ 15.95

    NATIONAL BESTSELLER ? The Social Network , the much anticipated movie?adapted from Ben Mezrich?s book The Accidental Billionaires .? ? The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University?s elite, comptetitive, and accomplished  student body.... more...

  • Content Nationby John Blossom

    Wiley 2011; US$ 24.99 US$ 14.99

    Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future .  Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts the... more...

  • Ning For Dummiesby Manny Hernandez

    Wiley 2009; US$ 24.99 US$ 19.99

    Ning is a cool, free social networking platform, and you can learn how to use Ning quickly and easily with Ning For Dummies . If you have a cause to promote or a passion about a topic, here?s how to explore existing networks and interact with others who share your obsession, as well as how to start one of your own. Begin by joining other networks... more...

  • Typing Politicsby Richard Davis

    Oxford University Press 2009; US$ 24.99 US$ 21.49

    The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics , Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily... more...