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- Rutgers University Press 2008; US$ 28.95
Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments??idealist? and ?civic??that have alternated with one another throughout the nation?s history. Based on these patterns, Winograd and Hais predict that the next realignment... more...
- McGraw-Hill Education 2008; US$ 32.00
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what... more...
- Wiley 2010; US$ 29.99 US$ 26.50
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social... more...
- Wiley 2008; US$ 16.95 US$ 14.99
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates... more...
- AMACOM 2008; US$ 6.95
Creating a vibrant, thriving virtual community requires much more than good programming skills however. In this book, O?Keefe will teach readers how to lead and manage an internet based community. The author has been incredibly successful at doing this himself. The communities that he manages total more than 650,000 posts, 95,000 threads and 35,000... more...
- Knopf Doubleday Publishing Group 2009; US$ 15.95
NATIONAL BESTSELLER ? The Social Network , the much anticipated movie?adapted from Ben Mezrich?s book The Accidental Billionaires .? ? The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University?s elite, competitive, and accomplished student body. Then,... more...
- Wiley 2011; US$ 24.99 US$ 21.99
Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future . Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts... more...
- Wiley 2009; US$ 24.99 US$ 22.74
Ning is a cool, free social networking platform, and you can learn how to use Ning quickly and easily with Ning For Dummies . If you have a cause to promote or a passion about a topic, here’s how to explore existing networks and interact with others who share your obsession, as well as how to start one of your own. Begin by joining other networks... more...
- Oxford University Press 2009; US$ 24.99
The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics , Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily... more...