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- Rutgers University Press 2008; US$ 23.95
Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments??idealist? and ?civic??that have alternated with one another throughout the nation?s history. Based on these patterns, Winograd and Hais predict that the next realignment... more...
- Wiley 2008; US$ 39.95 US$ 27.96
Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions,... more...
- Wiley 2010; US$ 29.99 US$ 20.99
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social... more...
- McGraw-Hill Education 2008; US$ 32.00
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what... more...
- Wiley 2008; US$ 16.95 US$ 11.86
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates... more...
- Knopf Doubleday Publishing Group 2009; US$ 15.95
Chapter 1 | October 2003 It was probably the third cocktail that did the trick. It was hard for Eduardo to tell for sure, because the three drinks had come in such rapid succession?the empty plastic cups were now stacked accordion style on the windowsill behind him?that he hadn?t been able to gauge for certain when the change had occurred. But there... more...
- Wiley 2011; US$ 24.99
Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future . Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts... more...