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  • Mobilizing Generation 2.0by Ben Rigby; Rock the Vote

    Wiley 2008; US$ 39.95 US$ 34.99

    Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions,... more...

  • Millennial Makeoverby Morley Winograd; Michael D. Hais

    Rutgers University Press 2008; US$ 28.95

    Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments??idealist? and ?civic??that have alternated with one another throughout the nation?s history.  Based on these patterns, Winograd and Hais predict that the next realignment... more...

  • Grown Up Digital: How the Net Generation is Changing Your Worldby Don Tapscott

    McGraw-Hill Education 2008; US$ 32.00

    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what... more...

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2010; US$ 29.99 US$ 26.50

    If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social... more...

  • Word of Mouseby Jim Banister

    Agate Publishing 2005; US$ 9.99

    A cutting-edge study explores the evolution and proliferation of digital technology, looking ahead to examine how radical changes in how everyone uses media must evolve to realize the true potential of programming. more...

  • CauseWiredby Tom Watson

    Wiley 2008; US$ 16.95 US$ 14.99

    Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates... more...

  • Managing Online Forumsby Patrick O'Keefe

    AMACOM 2008; US$ 6.95

    Creating a vibrant, thriving virtual community requires much more than good programming skills however. In this book, O?Keefe will teach readers how to lead and manage an internet based community. The author has been incredibly successful at doing this himself. The communities that he manages total more than 650,000 posts, 95,000 threads and 35,000... more...

  • The Accidental Billionairesby Ben Mezrich

    Knopf Doubleday Publishing Group 2009; US$ 15.95

    NATIONAL BESTSELLER ? The Social Network , the much anticipated movie?adapted from Ben Mezrich?s book The Accidental Billionaires .? ? The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University?s elite, competitive, and accomplished  student body. Then,... more...

  • Typing Politicsby Richard Davis

    Oxford University Press 2009; US$ 24.99

    The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics , Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily... more...

  • Bloggers on the Busby Eric Boehlert

    Free Press 2009; US$ 19.99

    Ever since radio entered the American private home, technology has shaped political campaign strategy. Radio brought candidates more intimately and vividly into citizens' lives than newspapers could. The televised presidential debate of 1960 -- in which a strapping John F. Kennedy embarrassed a clammy Richard M. Nixon -- was technology's next coup.... more...