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  • Contagiousby Jonah Berger

    Simon & Schuster 2013; US$ 26.00

    New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...

  • How to Measure Social Mediaby Nichole Kelly

    Pearson Education 2012; US$ 19.99

    Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics?Painlessly Think social marketing is worth it? Prove it. If your boss hasn?t demanded that yet, he will. Then what? Hand him some jive about ?return on conversation?? Think that?ll fly? You?ll be gone so fast you won?t know what hit you. You know damn... more...

  • Without Their Permissionby Alexis Ohanian

    Grand Central Publishing 2013; US$ 12.99

    A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely... more...

  • Bloggingby Jill Walker Rettberg

    Wiley 2013; US$ 19.95

    Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students... more...

  • Teach Yourself VISUALLY WordPressby Janet Majure

    Wiley 2012; US$ 29.99

    Get your blog up and running with the latest version of WordPress WordPress is one of the most popular, easy-to-use blogging platforms and allows you to create a dynamic and engaging blog, even if you have no programming skills or experience. Ideal for the visual learner, Teach Yourself VISUALLY WordPress, Second Edition introduces you to the exciting... more...

  • The Social Media MBAby Christer Holloman

    Wiley 2011; US$ 29.95

    It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make... more...

  • Facebook Companionby Matthew Miller

    Wiley 2011; US$ 19.99

    Experience everything you can do on Facebook Facebook has taken the world by storm and just breached the 500 million-user mark as its popularity continues to increase every day the world over. Yet, despite its popularity, many people are not aware of all that Facebook has to offer. This handy, approachable guide shares indispensible tips and shortcuts... more...

  • How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Siteby Brad Schepp; Debra Schepp

    McGraw-Hill Education 2009; US$ 21.95

    ?How Can I Profit from YouTube®?? Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they?ve been tight-lipped when it comes to their secrets. Luckily, e-commerce experts Brad and Debra Schepp... more...

  • 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Businessby Susan Gunelius

    McGraw-Hill Education 2010; US$ 17.00

    BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's... more...

  • The Accidental Billionairesby Ben Mezrich

    Knopf Doubleday Publishing Group 2009; US$ 15.95

    NATIONAL BESTSELLER ? The Social Network , the much anticipated movie?adapted from Ben Mezrich?s book The Accidental Billionaires .? ? The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University?s elite, comptetitive, and accomplished  student body.... more...