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- Wiley 2010; US$ 29.99 US$ 26.50
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social... more...
- Wiley 2008; US$ 16.95 US$ 14.99
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates... more...
- AMACOM 2008; US$ 6.95
Creating a vibrant, thriving virtual community requires much more than good programming skills however. In this book, O?Keefe will teach readers how to lead and manage an internet based community. The author has been incredibly successful at doing this himself. The communities that he manages total more than 650,000 posts, 95,000 threads and 35,000... more...
- Knopf Doubleday Publishing Group 2009; US$ 15.95
NATIONAL BESTSELLER ? The Social Network , the much anticipated movie?adapted from Ben Mezrich?s book The Accidental Billionaires .? ? The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University?s elite, competitive, and accomplished student body. Then,... more...
- Oxford University Press 2009; US$ 24.99
The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics , Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily... more...
- Free Press 2009; US$ 19.99
Ever since radio entered the American private home, technology has shaped political campaign strategy. Radio brought candidates more intimately and vividly into citizens' lives than newspapers could. The televised presidential debate of 1960 -- in which a strapping John F. Kennedy embarrassed a clammy Richard M. Nixon -- was technology's next coup.... more...
How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing SiteMcGraw-Hill Education 2009; US$ 22.00
?How Can I Profit from YouTube®?? Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they?ve been tight-lipped when it comes to their secrets. Luckily, e-commerce experts Brad and Debra Schepp... more...
- PM Press 2008; US$ 4.95
Clamor Magazine was a movement publication that existed between 2000 and 2006, covering radical politics, culture, and activism. Clamor published 38 issues and featured over 1,000 different writers and artists. The mission statement was: Clamor is a quarterly print magazine and online community of radical thought, art, and action. An iconoclast... more...
- Wiley 2009; US$ 21.99 US$ 19.50
Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter... more...