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  • The Ultimate Web Marketing Guideby Michael Miller

    Pearson Education 2010; US$ 27.99

    EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most... more...

  • Manager's Guide to Social Mediaby Scott Klososky

    McGraw-Hill Education 2010; US$ 18.00

    JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA! Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. Manager?s... more...

  • Guerrilla Social Media Marketingby Jay Levinson

    Entrepreneur Press 2010; US$ 21.99

    Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics,... more...

  • The New Blue Mediaby Theodore Hamm

    The New Press 2011; US$ 24.99

    Is a new progressive era in American life in the offing? Only time will tell, but journalist Theodore Hamm?s sharp, acerbic book suggests that a new progressive media has already arrived. Satirical, hard-charging, and unapologetically progressive, this new media movement is both reinvigorating old forms like late-night TV and documentaries and inventing... more...

  • Securing the Clicks Network Security in the Age of Social Mediaby Gary Bahadur; Jason Inasi; Alex de Carvalho

    McGraw-Hill Education 2011; US$ 40.00

    Defend against corporate espionage launched from social networks Protect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains the latest threats along with detailed fixes, best practices, and "from the headlines"... more...

  • Blogging and Tweeting without Getting Suedby Mark Pearson

    Allen & Unwin 2012; US$ 9.08

    What you post on a blog or tweet to your followers can get you arrested or cost you a lot of money in legal battles. This practical guide shows you how to stay out of trouble when you write online. more...

  • The Complete Social Media Community Manager's Guideby Marty Weintraub; Lauren Litwinka

    Wiley 2013; US$ 39.99 US$ 34.99

    A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily,... more...

  • Dot Complicatedby Randi Zuckerberg

    HarperCollins 2013; US$ 17.99

    With Dot Complicated: Untangling Our Wired Lives , new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the frontline of the social media movement since Facebook?s early days and her following six years... more...

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2010; US$ 29.99 US$ 26.50

    If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social... more...

  • CauseWiredby Tom Watson

    Wiley 2008; US$ 16.95 US$ 14.99

    Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates... more...