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Most popular at the top
- Pearson Education 2012; US$ 19.99
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics?Painlessly Think social marketing is worth it? Prove it. If your boss hasn?t demanded that yet, he will. Then what? Hand him some jive about ?return on conversation?? Think that?ll fly? You?ll be gone so fast you won?t know what hit you. You know damn... more...
- Taylor and Francis 2013; US$ 39.95
Social media platforms like Facebook, Twitter, Pinterest, YouTube, and Flickr allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen?and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their... more...
- Grand Central Publishing 2013; US$ 12.99
A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely... more...
- Wiley 2013; US$ 19.95
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students... more...
- Wiley 2013; US$ 21.59
Realize the potential of social collaboration in business with this easy-to-understand guide Social media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philosophy, a corporate collaboration system that employs social technologies could potentially... more...
- Taylor & Francis 2006; US$ 26.95
We have all heard that Americans are increasingly turning to blogs for news, information, and entertainment. But what is the content of blogs? Who writes them? What is the consequence of the population's growing dependence on blogs for political information? What are the effects of blogging? Do readers trust blogs as credible sources of information?.... more...
- Taylor and Francis 2002; US$ 34.95
The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Completely rewritten and updated for the second edition, using new examples, case studies and illustrations, it examines the various components that make radio, from music selection to news presentation, and from phone-ins to sports programmes. Carole Fleming explores... more...
- Taylor and Francis 2013; US$ 38.95
Religion Online provides an accessible and comprehensive introduction to this burgeoning new religious reality, from cyberpilgrimages to neo-pagan chatroom communities. A substantial introduction by the editors presenting the main themes and issues is followed by sixteen chapters addressing core issues of concern such as youth, religion and the internet,... more...
- Wiley 2011; US$ 21.59
YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add... more...
- Wiley 2007; US$ 24.95
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing... more...