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  • Twitter Marketing For Dummiesby Kyle Lacy

    Wiley 2011; US$ 19.99

    Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects... more...

  • Blogging For Dummiesby Brad Hill

    Wiley 2006; US$ 17.59

    If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set up, maintain, and update. You can share your personal, stream-of-consciousness... more...

  • Blogging For Dummiesby Susannah Gardner; Shane Birley

    Wiley 2011; US$ 17.59

    Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local... more...

  • How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Siteby Brad Schepp; Debra Schepp

    McGraw-Hill Education 2009; US$ 21.95

    ?How Can I Profit from YouTube®?? Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they?ve been tight-lipped when it comes to their secrets. Luckily, e-commerce experts Brad and Debra Schepp... more...

  • 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Businessby Susan Gunelius

    McGraw-Hill Education 2010; US$ 17.00

    BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's... more...

  • The Accidental Billionairesby Ben Mezrich

    Knopf Doubleday Publishing Group 2009; US$ 15.95

    NATIONAL BESTSELLER ? The Social Network , the much anticipated movie?adapted from Ben Mezrich?s book The Accidental Billionaires .? ? The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University?s elite, comptetitive, and accomplished  student body.... more...

  • How to Do Everything with Your Web 2.0 Blogby Todd Stauffer

    McGraw-Hill Education 2007; US$ 29.00

    Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis,... more...

  • Social Media and the Lawby Daxton Stewart

    Taylor and Francis 2013; US$ 39.95

    Social media platforms like Facebook, Twitter, Pinterest, YouTube, and Flickr allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen?and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their... more...

  • Media Rules!by Brian Reich; Dan Solomon

    Wiley 2007; US$ 24.95

    Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing... more...

  • Blogging Heroesby Michael A. Banks

    Wiley 2008; US$ 24.99

    Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science , and on CNN, NPR, MSNBC, and 20/20 . In one-on-one conversations with Michael A. Banks, these innovative,... more...