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  • The Social Media MBAby Christer Holloman

    Wiley 2011; US$ 29.95

    It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make... more...

  • Facebook Companionby Matthew Miller

    Wiley 2011; US$ 19.99

    Experience everything you can do on Facebook Facebook has taken the world by storm and just breached the 500 million-user mark as its popularity continues to increase every day the world over. Yet, despite its popularity, many people are not aware of all that Facebook has to offer. This handy, approachable guide shares indispensible tips and shortcuts... more...

  • Social Collaboration For Dummiesby David F. Carr

    Wiley 2013; US$ 21.59

    Realize the potential of social collaboration in business with this easy-to-understand guide Social media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philosophy, a corporate collaboration system that employs social technologies could potentially... more...

  • Facebook For Dummiesby Leah Pearlman; Carolyn Abram

    Wiley 2010; US$ 17.59

    The perennial bestseller—now updated to cover the latest features of Facebook Facebook is forever evolving, with the goal of improved user interaction. This new edition catches you up on the latest privacy updates, interface redesign, and other new features and options that keep the site up to date and never leaves you bored. You'll discover... more...

  • Twitter Marketing For Dummiesby Kyle Lacy

    Wiley 2011; US$ 19.99

    Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects... more...

  • Blogging For Dummiesby Brad Hill

    Wiley 2006; US$ 17.59

    If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set up, maintain, and update. You can share your personal, stream-of-consciousness... more...

  • Blogging For Dummiesby Susannah Gardner; Shane Birley

    Wiley 2011; US$ 17.59

    Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local... more...

  • How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Siteby Brad Schepp; Debra Schepp

    McGraw-Hill Education 2009; US$ 21.95

    ?How Can I Profit from YouTube®?? Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they?ve been tight-lipped when it comes to their secrets. Luckily, e-commerce experts Brad and Debra Schepp... more...

  • 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Businessby Susan Gunelius

    McGraw-Hill Education 2010; US$ 17.00

    BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's... more...

  • The Radio Handbookby Carole Fleming

    Taylor and Francis 2002; US$ 34.95

    The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Carole Fleming explores the growth of commercial radio, analyses the birth of digital audio broadcasting and Internet radio and evaluates their effects on the industry. more...