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  • How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Siteby Brad Schepp; Debra Schepp

    McGraw-Hill Education 2009; US$ 22.00 US$ 18.04

    ?How Can I Profit from YouTube®?? Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they?ve been tight-lipped when it comes to their secrets. Luckily, e-commerce experts Brad and Debra Schepp... more...

  • Bloggers on the Busby Eric Boehlert

    Free Press 2009; US$ 19.99

    Ever since radio entered the American private home, technology has shaped political campaign strategy. Radio brought candidates more intimately and vividly into citizens' lives than newspapers could. The televised presidential debate of 1960 -- in which a strapping John F. Kennedy embarrassed a clammy Richard M. Nixon -- was technology's next coup.... more...

  • Becoming The Mediaby Jen Angel

    PM Press 2008; US$ 4.95

    Clamor Magazine was a movement publication that existed between 2000 and 2006, covering radical politics, culture, and activism. Clamor published 38 issues and featured over 1,000 different writers and artists. The mission statement was: Clamor is a quarterly print magazine and online community of radical thought, art, and action. An iconoclast... more...

  • Twitter For Dummiesby Laura Fitton; Michael Gruen; Leslie Poston

    Wiley 2009; US$ 21.99 US$ 17.59

    Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter... more...

  • 140 Charactersby Dom Sagolla

    Wiley 2009; US$ 17.95 US$ 12.57

    Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes... more...

  • The Backchannelby Cliff Atkinson

    Pearson Education 2009; US$ 27.99

    Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they?re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out. When audiences are happy, the... more...

  • Social Media 101by Chris Brogan

    Wiley 2010; US$ 22.95 US$ 16.07

    100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're... more...

  • Social Media Metricsby Jim Sterne; David Meerman Scott

    Wiley 2010; US$ 24.95 US$ 14.97

    The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While... more...

  • Young World Risingby Rob Salkowitz

    Wiley 2010; US$ 29.95 US$ 20.96

    Young World Rising gives you an exclusive glimpse into the new trend that's transforming global business and changing the dynamics of globalization The global Millennial generation is 4.1 billion strong, and the spread of data networks is empowering them to build radically new kinds of organizations adapted to a flat and crowded world. Young... more...

  • The Facebook Effectby David Kirkpatrick

    Simon & Schuster 2010; US$ 17.00

    The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. ?A fantastic book, filled with great reporting and colorful narrative? (Walter Isaacson). In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies... more...