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Community/Alternative Media

Most popular at the top

  • Alternative and Activist Mediaby Mitzi Waltz

    Edinburgh University Press 2005; US$ 105.47

    Introducing alternative and activist media theories by discussing the history and roles of alternative and activist media, this study brings diverse voices and concepts from outside the commercial media world to the fore, enriching and challenging mass media. It is illustrated with historical examples, from both a UK and international perspective. more...

  • YouTube For Dummiesby Doug Sahlin; Chris Botello

    Wiley 2011; US$ 26.99

    YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add... more...

  • Media Rules!by Brian Reich; Dan Solomon

    Wiley 2007; US$ 24.95

    Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing... more...

  • Blogging Americaby Aaron Barlow

    Greenwood Publishing Group 2007; US$ 50.00

    Provides an examination of the many current aspects of the blogosphere, from the political to the professional to the personal, and with many stops in between. more...

  • Blogging Heroesby Michael A. Banks

    Wiley 2008; US$ 24.99

    Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science , and on CNN, NPR, MSNBC, and 20/20 . In one-on-one conversations with Michael A. Banks, these innovative,... more...

  • Second Life For Dummiesby Sarah Robbins; Mark Bell

    Wiley 2011; US$ 24.99

    You’ve heard all about Second Life. Maybe you’ve already jumped with both feet—and gotten stuck. Or maybe you’re a Second Life veteran who wants to build something or run a business. Fear not! Second Life For Dummies is hear to hold your hand, pat your back, and cheer you on through this new and enchanting reality. Written... more...

  • 15 Minutes of Fameby Frederick Levy

    DK Publishing 2008; US$ 19.95

    How ordinary people become famous. Everyone gets a shot at the spotlight. Since its launch in 2005, YouTube has been a hub for users to upload and share their most interesting, intimate, exciting, or embarrassing moments with viewers all over the world. But how does one take advantage of YouTube's far-reaching resources and get a video seen? Here,... more...

  • Mobilizing Generation 2.0by Ben Rigby; Rock the Vote

    Wiley 2008; US$ 39.95

    Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions,... more...

  • Millennial Makeoverby Morley Winograd; Michael D. Hais

    Rutgers University Press 2008; US$ 23.95

    This new in paperback edition includes a new afterword written specifically for this volume. Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these... more...

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2010; US$ 29.99

    If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social... more...