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  • 15 Minutes of Fameby Frederick Levy

    DK Publishing 2008; US$ 19.95

    How ordinary people become famous. Everyone gets a shot at the spotlight. Since its launch in 2005, YouTube has been a hub for users to upload and share their most interesting, intimate, exciting, or embarrassing moments with viewers all over the world. But how does one take advantage of YouTube's far-reaching resources and get... more...

  • Mobilizing Generation 2.0by Ben Rigby; Rock the Vote

    Wiley 2008; US$ 39.95

    Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions,... more...

  • Millennial Makeoverby Morley Winograd; Michael D. Hais

    Rutgers University Press 2008; US$ 23.95

    This new in paperback edition includes a new afterword written specifically for this volume. Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these... more...

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2010; US$ 29.99

    If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media... more...

  • Grown Up Digital: How the Net Generation is Changing Your Worldby Don Tapscott

    McGraw-Hill Education 2008; US$ 27.95

    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what... more...

  • CauseWiredby Tom Watson

    Wiley 2008; US$ 16.95

    Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates... more...

  • Word of Mouseby Jim Banister

    Agate Publishing 2005; US$ 9.99

    A cutting-edge study explores the evolution and proliferation of digital technology, looking ahead to examine how radical changes in how everyone uses media must evolve to realize the true potential of programming. more...

  • The Scavengers' Manifestoby Anneli Rufus; Kristan Lawson

    Penguin Publishing Group 2009; US$ 14.95

    "The eco-minded 'Scavenomics' philosophy that takes 'recycle and reuse' to a new level." - Chicago Tribune "Forget haggling. In this economy, scavenging is the new closeout sale." - Boston Herald "Practical ideas and tips pop up amid theories about Darwin, economics and fashion industry trends. With its "live-in-the-moment philosophy," and... more...

  • Six Pixels of Separationby Mitch Joel

    Grand Central Publishing 2009; US$ 12.99

    Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book... more...

  • Content Nationby John Blossom

    Wiley 2011; US$ 24.99

    Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future .  Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts... more...