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  • Media Rules!by Brian Reich; Dan Solomon

    Wiley 2007; US$ 26.95 US$ 23.50

    Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing... more...

  • Mobilizing Generation 2.0by Ben Rigby; Rock the Vote

    Wiley 2008; US$ 39.95 US$ 34.99

    Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions,... more...

  • Social Media 101by Chris Brogan

    Wiley 2010; US$ 22.95 US$ 19.99

    100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're... more...

  • Social Media Metricsby Jim Sterne; David Meerman Scott

    Wiley 2010; US$ 24.95 US$ 21.99

    The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While... more...

  • Young World Risingby Rob Salkowitz

    Wiley 2010; US$ 29.95 US$ 26.50

    Young World Rising gives you an exclusive glimpse into the new trend that's transforming global business and changing the dynamics of globalization The global Millennial generation is 4.1 billion strong, and the spread of data networks is empowering them to build radically new kinds of organizations adapted to a flat and crowded world. Young... more...

  • The Dragonfly Effectby Jennifer Aaker; Andy Smith; Carlye Adler; Chip Heath; Dan Ariely

    Wiley 2010; US$ 25.95 US$ 22.99

    Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...

  • Twitter For Dummiesby Laura Fitton; Michael Gruen; Leslie Poston

    Wiley 2009; US$ 21.99 US$ 19.50

    Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter... more...

  • 140 Charactersby Dom Sagolla

    Wiley 2009; US$ 17.95 US$ 15.99

    Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes... more...

  • Making is Connectingby David Gauntlett

    Wiley 2013; US$ 19.95 US$ 17.29

    In Making is Connecting, David Gauntlett argues that through making things, people engage with the world and create connections with each other. Both online and offline, we see that people want to make their mark on the world, and to make connections. During the previous century, the production of culture became dominated by professional elite producers.... more...

  • Alternative and Activist New Mediaby Leah Lievrouw

    Wiley 2013; US$ 19.95 US$ 17.29

    Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back... more...