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- Henry Holt and Co. 2014; US$ 27.99
From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the Internet as the great leveler of our age The Internet has been hailed as an unprecedented democratizing force, a place where everyone can be heard and all can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian... more...
- Penguin Group US 2013; US$ 14.99
Ev told Jack he had to ?chill out? with the deluge of media he was doing. ?It?s bad for the company,? Ev said. ?It?s sending the wrong message.? Biz sat between them, watching like a spectator at a tennis match. ?But I invented Twitter,? Jack said. ?No, you didn?t invent Twitter,? Ev replied. ?I didn?t invent Twitter either.... more...
- HarperCollins 2013; US$ 14.99
With Dot Complicated: Untangling Our Wired Lives , new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the frontline of the social media movement since Facebook?s early days and her following six years... more...
- Bloomsbury Publishing 2013; US$ 17.99
From the bestselling author of A History of the World in 6 Glasses , the story of social media from ancient Rome to the Arab Spring and beyond. Social media is anything but a new phenomenon. From the papyrus letters that Cicero and other Roman statesmen used to exchange news, to the hand-printed tracts of the Reformation and the pamphlets that... more...
- Wiley 2013; US$ 26.99
Realize the potential of social collaboration in business with this easy-to-understand guide Social media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philosophy, a corporate collaboration system that employs social technologies could potentially... more...
- Grand Central Publishing 2013; US$ 12.99
A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely... more...
- Wiley 2013; US$ 19.95
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students... more...
- SAGE Publications 2013; US$ 42.00
An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...
- Wiley 2013; US$ 24.99
Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart... more...
- Wiley 2013; US$ 69.95
Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back... more...