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- Cengage Learning PTR 2014; US$ 9.99
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master... more...
- Wiley 2014; US$ 29.99
Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward... more...
- Henry Holt and Co. 2014; US$ 27.99
From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the Internet as the great leveler of our age The Internet has been hailed as an unprecedented democratizing force, a place where everyone can be heard and all can participate equally. But how true is this claim? In a seminal dismantling of techno-utopian... more...
- Penguin Group US 2013; US$ 14.99
Ev told Jack he had to ?chill out? with the deluge of media he was doing. ?It?s bad for the company,? Ev said. ?It?s sending the wrong message.? Biz sat between them, watching like a spectator at a tennis match. ?But I invented Twitter,? Jack said. ?No, you didn?t invent Twitter,? Ev replied. ?I didn?t invent Twitter either.... more...
- HarperCollins 2013; US$ 14.99
With Dot Complicated: Untangling Our Wired Lives , new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the frontline of the social media movement since Facebook?s early days and her following six years... more...
- Bloomsbury Publishing 2013; US$ 17.99
From the bestselling author of A History of the World in 6 Glasses , the story of social media from ancient Rome to the Arab Spring and beyond. Social media is anything but a new phenomenon. From the papyrus letters that Cicero and other Roman statesmen used to exchange news, to the hand-printed tracts of the Reformation and the pamphlets that... more...
- Wiley 2013; US$ 26.99
Realize the potential of social collaboration in business with this easy-to-understand guide Social media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philosophy, a corporate collaboration system that employs social technologies could potentially... more...
- Grand Central Publishing 2013; US$ 12.99
A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely... more...
- Wiley 2013; US$ 19.95
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students... more...