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Most popular at the top
- Simon & Schuster 2013; US$ 16.00
New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...
- Entrepreneur Press 2012; US$ 17.99
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best assettheir ability to bond directly with their consumers. Small business entrepreneurs are armed to go grassroots? given winning strategies to take their marketing to... more...
- Profile Books 2012; US$ 17.31
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years... more...
- SAGE Publications 2013; US$ 37.00
"That rarest of academic creations: a truly, unabashedly critical textbook on a timely and important topic for contemporary media studies. If you want your students to think about issues of power and social justice... and if you want an alternative to the anodyne and borderline fan-like writing that has become the stuff of new media texts, this is... more...
- Touchstone 2013; US$ 16.99
A phenomenal account, newly updated, of how twelve innovative television dramas transformed the medium and the culture at large, featuring Sepinwall?s take on the finales of Mad Men and Breaking Bad. In The Revolution Was Televised, celebrated TV critic Alan Sepinwall chronicles the remarkable transformation of the small screen over the past... more...
- Random House 2013; US$ 12.68
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing... more...
- Wiley 2014; US$ 25.00 US$ 17.50
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If... more...
- HarperCollins 2010; US$ 1.99
Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives... more...
- HarperCollins 2010; US$ 11.24
Gossip . It's more than just hearsay. society columns, and supermarket tabloids. It has, like it or not, become a mainstay of American pop culture. In Dish, industry insider Jeannette Walls gives this provocative subject its due, offering a comprehensive, serious exploration of gossip and its social, historical, and political significance. ... more...
- McFarland & Company, Inc., Publishers 2013; US$ 55.00
Millions of dollars in public funds were allocated to school districts in the post-Sputnik era for the purchase of educational films, resulting in thousands of 16mm films being made by exciting young filmmakers. This book discusses more than 1,000 such films, including many available to view today on the Internet. People ranging from adult film stars... more...