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Most popular at the top
- Crown Publishing Group 2001; US$ 15.00
In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting... more...
- Taylor and Francis 2013; US$ 24.95
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy,... more...
- Knopf Doubleday Publishing Group 2013; US$ 24.95
Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women?s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women?s progress in achieving... more...
- Crown Publishing Group 2013; US$ 28.00
From America?s preeminent columnist, named by the Financial Times the most influential commentator in the nation, the long-awaited collection of Charles Krauthammer?s essential, timeless writings. A brilliant stylist known for an uncompromising honesty that challenges conventional wisdom at every turn, Krauthammer has for decades dazzled... more...
- SAGE Publications 2011; US$ 41.95
Use media literacy to reach all students! This book starts by asking, "What does it mean to be literate in today's world, and how can those literacy skills be developed?" The authors answer those questions by providing concrete, innovative ways to integrate media literacy across the curriculum and teach students to be independent, skilled,... more...
- Penguin Books Ltd 2014; Not Available
Stephen Fry invites readers to take a glimpse at his life story in the unputdownable More Fool Me . 'Oh dear I am an arse. I expect there'll be what I believe is called an "intervention" soon. I keep picturing it. All my friends bearing down on me and me denying everything until my pockets are emptied. Oh the shame' In his early thirties,... more...
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing InvestmentMcGraw-Hill Education 2013; US$ 30.00
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here?and it?s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective... more...
- Wiley 2012; US$ 29.95
In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online... more...