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- Knopf Doubleday Publishing Group 2013; US$ 24.95
Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women?s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women?s progress in achieving... more...
- Crown Publishing Group 2014; US$ 26.00
In Thrive, Arianna Huffington makes an impassioned and compelling case for the need to redefine what it means to be successful in today's world. Arianna Huffington's personal wake-up call came in the form of a broken cheekbone and a nasty gash over her eye -- the result of a fall brought on by exhaustion and lack of sleep. As the cofounder... more...
- Crown Publishing Group 2001; US$ 15.00
In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting... more...
- Palgrave Macmillan 2007; US$ 59.00
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...
- Canongate Books 2013; US$ 10.82
"Why are we here?" The only time I ever asked meself that was on a surprise holiday to Lanzarote.' Left to his own devices, Karl Pilkington would be happy with his life just as it is. But now he's hit forty, everyone keeps asking him why he's so reluctant to marry his girlfriend and why he doesn't want to have kids. It's time for Karl to face up to... more...
- McGraw-Hill Education 2010; US$ 89.95
The industry standard for 30 years?updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of... more...
- Palgrave Macmillan 2014; US$ 35.00
The first book-long analysis of the 'mediatization of politics', this volume aims to understand the transformations of the relationship between media and politics in recent decades, and explores how growing media autonomy, journalistic framing, media populism and new media technologies affect democratic processes. more...
- Simon & Schuster 1999; US$ 26.00
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...
- McGraw-Hill Education 2006; US$ 55.00
A study of mainstream and nontraditional film since 1960. Aimed at film students and general readers interested in this art form, this work pulls together the writings of the world's leading film scholars to provide an introduction to postclassical American film. It includes a glossary of important terms and suggestions for further reading. more...