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Most popular at the top
- Crown Publishing Group 2001; US$ 15.00
In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting... more...
- Taylor and Francis 2013; US$ 24.95
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy,... more...
- Knopf Doubleday Publishing Group 2013; US$ 24.95
Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women?s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women?s progress in achieving... more...
- Penguin Group US 2014; US$ 14.99
From one of the world?s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence If the Big Data revolution has a presiding genius, it is MIT?s Alex ?Sandy? Pentland. Over years of groundbreaking experiments, he has distilled... more...
- Penguin Books Ltd 2014; Not Available
Stephen Fry invites readers to take a glimpse at his life story in the unputdownable More Fool Me . 'Oh dear I am an arse. I expect there'll be what I believe is called an "intervention" soon. I keep picturing it. All my friends bearing down on me and me denying everything until my pockets are emptied. Oh the shame' In his early thirties,... more...
- Wiley 2012; US$ 29.95
In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online... more...
- Penguin Group US 2013; US$ 14.99
An Entertainment Weekly Best Tell-All of 2013! ?Allen Salkin shows how the sausage really gets made at the Food Network in From Scratch , a behind-the-scenes history liberally spiced with gossip and unsavory tidbits.?? Entertainment Weekly ?A detailed look at the network from start-up phase to the present, with a generous lump of juicy... more...
- HarperCollins 2014; US$ 15.99
Following the success of The Accidental Billionaires and Moneyball comes Console Wars ?a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry. In 1990, Nintendo... more...