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- Crown Publishing Group 2014; US$ 26.00
In Thrive, Arianna Huffington makes an impassioned and compelling case for the need to redefine what it means to be successful in today's world. Arianna Huffington's personal wake-up call came in the form of a broken cheekbone and a nasty gash over her eye -- the result of a fall brought on by exhaustion and lack of sleep. As the cofounder... more...
- Simon & Schuster 2000; US$ 16.00
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...
- Crown Publishing Group 2013; US$ 19.95
From America?s preeminent columnist, named by the Financial Times the most influential commentator in the nation, the long-awaited collection of Charles Krauthammer?s essential, timeless writings. A brilliant stylist known for an uncompromising honesty that challenges conventional wisdom at every turn, Krauthammer has for decades dazzled... more...
- The Floating Press 1923; US$ 7.95
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...
- Taylor and Francis 2006; US$ 67.95
This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive,... more...
- Oxford University Press 2012; US$ 44.99
McNae's Essential Law for Journalists remains the definitive media law guide for both journalists and media students. Endorsed by the National Council for the Training of Journalists as the essential text for students on journalism courses and widely used in newsrooms across the UK, McNae's is unrivalled in its accuracy, detail and ease of... more...
- Pan Macmillan Australia 2014; US$ 5.11
Brand new stories with the characters you love from THE BOLD AND THE BEAUTIFUL She's jinxed when it comes to relationships. That's what Hope believes as she ends yet another engagement. She jumps at the chance to travel to Australia for a fashion shoot - even if that means getting up close and very personal with former flame, Oliver. ... more...
- Simon & Schuster 2010; US$ 14.00
Vividly reminiscent of the goings-on at Sterling Cooper ? the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products ? this is the story of what Madison Avenue was really like in the ?60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...
- F+W Media 2011; US$ 17.99
What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form,... more...