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Most popular at the top

  • Understanding the Global TV Formatby Albert Moran

    Intellect 2006; US$ 10.00

    This volume presents a series of papers concerned with the interrelations between the postmodern and the present state of art and design education. Spanning a range of thematic concerns, the book reflects upon existing practice and articulates revolutionary prospects potentially viable through a shift in educative thinking. more...

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • The Associated Press Stylebook 2015by The Associated Press

    Basic Books 2015; US$ 20.99

    A fully revised and updated edition of the bible of the newspaper industry more...

  • Mass Communicationby Ralph E. Hanson

    SAGE Publications 2015; US$ 76.00

    Skills to Succeed in Today?s Media World   Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational... more...

  • Journalism Nextby Mark E. Briggs

    SAGE Publications 2015; US$ 28.00

    The Third Edition of Journalism Next: A Practical Guide to Digital Reporting and Publishing is the most informed, practical, and succinct guide to digital technology for journalists. Author Mark Briggs? forward-thinking techniques and accessible style prepares today?s journalists for tomorrow?s media landscape transformations. Readers will learn... more...

  • Spinning Disney's Worldby Charles Ridgway

    The Intrepid Traveler 2007; US$ 9.99

    Disney Legend Charles Ridgway looks back on over forty years of working with the Mouse, from Disneyland, to Walt Disney World, to Euro-Disney and beyond. Filled with light-hearted and hilarious reminiscences of famous people and outlandish publicity stunts, this memoir will delight Disney fans young and old. more...

  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; US$ 17.99

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...

  • The New Media Monopolyby Ben H. Bagdikian

    Beacon Press 2014; US$ 26.00

    When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers,... more...

  • The New Rules of Marketing and PRby David Meerman Scott

    Wiley 2015; US$ 24.00

    The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies... more...

  • Pick Meby Nancy Vonk; Janet Kestin

    Wiley 2010; US$ 22.00

    Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned... more...