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Most popular at the top
- Taylor and Francis 2013; US$ 67.95
"A complete and well-organized textbook on advertising"— Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book... more...
- HarperCollins 2013; US$ 20.99
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...
- Penguin Books Ltd 2007; Not Available
In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government ? and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the... more...
- HarperCollins 2013; US$ 10.99
Veteran journalist and writing teacher William Zinsser, whose books on writing have sold more than 700,000 copies, presents 11 of his most successful students discussing what it is like to work as a journalist in the 1990s. more...
- Canongate Books 2013; US$ 12.46
"Why are we here?" The only time I ever asked meself that was on a surprise holiday to Lanzarote.' Left to his own devices, Karl Pilkington would be happy with his life just as it is. But now he's hit forty, everyone keeps asking him why he's so reluctant to marry his girlfriend and why he doesn't want to have kids. It's time for Karl to face up to... more...
- HarperCollins 2009; Not Available
During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods... more...
- Wiley 2013; US$ 69.95
The new 12th edition of Scholastic Journalism is fully revised and updated to encompass the complete range of cross platform multimedia writing and design to bring this classic into the convergence age. Incorporates cross platform writing and design into each chapter to bring this classic high school journalism text into the digital age Delves... more...
- Skyhorse Publishing 2011; US$ 24.95
How many sportscasters working today can say that they?ve interviewed both Babe Ruth and Derek Jeter? The answer is one, and his name is Bob Wolff. Having called everything from the World Series to the Westminster Kennel Club Show on both TV and radio, Wolff is uniquely qualified to write a comprehensive guide to the art of sportscasting. And in... more...