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Most popular at the top
- John Hunt Publishing 2012; US$ 11.99
Sociopaths are pervasive in contemporary television, from high-brow drama all the way down to cartoons -- and of course the news as well. From the scheming Eric Cartman of South Park to the seductive imposter Don Draper of Mad Men , cold and ruthless characters captivate us, making us wish that we could be so effective and successful. Yet... more...
- HarperCollins 2011; Not Available
The riveting story of the country?s first media dynasty, the Medills of Chicago, whose power and influence shaped the story of America and American journalism for four generations When thirty-two-year-old former lawyer Joseph Medill bought a controlling stake in the bankrupt Chicago Daily Tribune in 1855, he had no way of foreseeing the unparalleled... more...
- Rough Guides 2012; US$ 11.99
If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers".... more...
- F+W Media 2012; US$ 29.99
The Best Resource Available for Finding a Literary Agent! No matter what you're writing--fiction or nonfiction, books for kids or adults--you need a literary agent to secure a book deal. The 2013 Guide to Literary Agents is your essential resource for finding that literary agent--without fear of being scammed--and getting your book published.... more...
- St. Martin's Press 2013; US$ 19.99
The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to... more...
- DK Publishing 2012; US$ 18.95
Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than... more...
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing InvestmentMcGraw-Hill Education 2013; US$ 30.00
ERIC GREENBERG serves as managing director for the Center for Management Development at Rutgers University, speaking to and training Fortune 100 executives in four continents. He is also president of EG Consultants, a marketing consulting firm focused on brand management and customer-centric strategies. Previously, Eric founded MTS and grew it to... more...
- Taylor and Francis 2013; US$ 67.95
"A complete and well-organized textbook on advertising"— Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book... more...
- Touchstone 2013; US$ 16.99
A phenomenal account of how twelve innovative television dramas from The Sopranos to Breaking Bad transformed the medium and the culture at large from TV critic Alan Sepinwall. In The Revolution Was Televised, celebrated TV critic Alan Sepinwall chronicles the remarkable transformation of the small screen over the past fifteen years. Focusing... more...
- HarperCollins 2013; US$ 20.99
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...